Michael Costello
(https://shopmichaelcostello.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a substantial authority gap regarding the namesake designer; Michael Costello’s celebrity and expertise are not supported by Person or Organization schema, nor are there sameAs links to verifiable digital footprints like Wikipedia or press archives. The technical implementation is weak for a luxury brand, missing H1 tags on the homepage and featuring a disorganized heading structure that prioritizes SKU names over brand authority. The presence of a (213) area code and a Iowa-based (+1 712) support number creates a minor geographic authority disconnect.
The site makes bold claims about quality (‘best quality and styles’) without providing the underlying proof of manufacturing excellence, such as factory locations or specific mill names. The ‘men’s lux ensemble’ is priced at $350 but uses the same ‘premium fabrics’ descriptor as gowns costing $7,000, creating a disconnect in what ‘premium’ actually signifies. No case studies of celebrity fittings or ‘as seen in’ galleries are present to validate the high-couture positioning.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Q: What shipping options do you offer?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: We offer shipping through FedEx, DHL, UPS, and the US Postal Service. We also ship worldwide.</p>"
}
},
{
"@type": "Question",
"name": "Q: How long does it take to receive my order?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: Shipping times vary based on the type of order. For custom-made items, it can take 4 to 6 weeks from the date of purchase.</p>"
}
},
{
"@type": "Question",
"name": " Q: Can I return an item for a refund?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: We do not offer refunds. However, you can return an item for a size exchange, provided it is unworn, unaltered, and in its original condition with all tags attached. Returns must be made within 7 business days of receiving your order.</p>"
}
},
{
"@type": "Question",
"name": "Q: Can I change the color or style of a dress?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: Yes! You can request a color change or style modification by specifying your preferences in the notes section at checkout, or by contacting our order department at 213-415-4457.</p>"
}
},
{
"@type": "Question",
"name": "Q: What if my custom order needs alterations?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: Custom orders are non-returnable, but we do offer alterations for an additional fee. If you need alterations, please notify us within 48 hours of receiving your item.</p>"
}
},
{
"@type": "Question",
"name": "Q: Are sale items eligible for returns or exchanges?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: All sale items are final sale. No returns, exchanges, or alterations are permitted on these items.</p>"
}
},
{
"@type": "Question",
"name": "Q: Do you offer international shipping?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: Yes, we offer international shipping. For specific pricing and delivery details, please contact our office for assistance 213-415-4457.</p>"
}
},
{
"@type": "Question",
"name": "Q: What should I do if I receive a defective item or my shipment is lost?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: If your item arrives defective or incorrect, please submit a claim immediately using our \"Exchange & Returns\" form. For lost shipments, when your order is shipped we will provide you with a tracking number and we are no longer responsible for items once they have left our facilities</p>"
}
},
{
"@type": "Question",
"name": "Q: How do I ensure I order the correct size?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: It is your responsibility to order the correct size. We recommend using a measuring tape and referring to our size chart. If your measurements do not align with the chart, consider opting for custom sizing. If in doubt, we advise consulting a professional seamstress or tailor.</p>"
}
},
{
"@type": "Question",
"name": "Q: Who is responsible for shipping costs on returns or exchanges?",
"acceptedAnswer": {
"@type": "Answer",
"text ": "<p>A: Customers are responsible for all return shipping costs.</p>"
}
}
]
}
/product-category/barcelona/
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://shopmichaelcostello.com/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://shopmichaelcostello.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "BARCELONA",
"@id": "https://shopmichaelcostello.com/product-category/barcelona/"
}
}
]
}
/shop/after-midnight-dress/
{
"@context": "https://schema.org/",
"@graph": [
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://shopmichaelcostello.com/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://shopmichaelcostello.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "ROOM 1979",
"@id": "https://shopmichaelcostello.com/product-category/room-1979/"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"name": "After Midnight Dress",
"@id": "https://shopmichaelcostello.com/shop/after-midnight-dress/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://shopmichaelcostello.com/shop/after-midnight-dress/#product",
"name": "After Midnight Dress",
"url": "https://shopmichaelcostello.com/shop/after-midnight-dress/",
"description": "A sculpted vinyl mini dress featuring strong shoulders, a dramatic plunging neckline, gathered draping, and custom gold-tone hardware. Inspired by the seductive glamour of late-night disco culture and 1970s nightlife.\r\n\r\nCrafted from high-shine stretch vinyl with a smooth lacquered finish and soft satin lining.",
"image": "https://shopmichaelcostello.com/wp-content/uploads/2026/05/WhatsApp-Image-2026-05-22-at-10.41.30.jpeg",
"sku": 21423,
"offers": [
{
"@type": "Offer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "4300.00",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false,
"validThrough": "2027-12-31"
}
],
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock",
"url": "https://shopmichaelcostello.com/shop/after-midnight-dress/",
"seller": {
"@type": "Organization",
"name": "Michael Costello",
"url": "https://shopmichaelcostello.com"
}
}
]
}
]
}
/shop/bithia/
{
"@context": "https://schema.org/",
"@graph": [
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://shopmichaelcostello.com/"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://shopmichaelcostello.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "ROOM 1979",
"@id": "https://shopmichaelcostello.com/product-category/room-1979/"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"name": "Bithia",
"@id": "https://shopmichaelcostello.com/shop/bithia/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://shopmichaelcostello.com/shop/bithia/#product",
"name": "Bithia",
"url": "https://shopmichaelcostello.com/shop/bithia/",
"description": "A hauntingly sensual couture mermaid gown crafted from stretch silk velvet and sheer embroidered French lace, designed with illusion contour paneling, sculpted draped hips, and a dramatic corset lace-up back. The silhouette is precision-fitted through the waist and hips before falling into an elongated liquid velvet train.\r\n\r\nMade from: stretch silk velvet, sheer French lace illusion mesh, silk satin lining, and internal corset construction.",
"image": "https://shopmichaelcostello.com/wp-content/uploads/2026/05/WhatsApp-Image-2026-05-23-at-11.45.15-1.jpeg",
"sku": 21529,
"offers": [
{
"@type": "Offer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "5800.00",
"priceCurrency": "USD",
"valueAddedTaxIncluded": false,
"validThrough": "2027-12-31"
}
],
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock",
"url": "https://shopmichaelcostello.com/shop/bithia/",
"seller": {
"@type": "Organization",
"name": "Michael Costello",
"url": "https://shopmichaelcostello.com"
}
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /product-category/barcelona/ | 3 | 0 |
| /shop/after-midnight-dress/ | 10 | 1 |
| /shop/bithia/ | 10 | 1 |
This page presents a snapshot of public data from Michael Costello, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Michael Costello: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://shopmichaelcostello.com to view the most current version of its content and see directly what this company is about and what it offers.