SKIMS

(https://skims.com) 📸 Data Snapshot: May 24, 2026

Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Pillar: Information Density Analysis Diagnosis: Substance vs. Fluff Ratio

Info Density Power-words vs. Substance ratio.

18 Impact Weight: 30 / 100

60% Reputation

Information density is split between high SKU-level specificity and significant marketing fluff. Headings such as ‘next generation of underwear’ and ‘buttery soft Studio Stretch’ utilize industry power words without providing technical fabric metrics or quantifiable performance data. While product descriptions include specific color names like ‘Soot’ and ‘Obsidian’ and exact pricing, the body text is heavily saturated with subjective sensory claims like ‘have to feel it to believe it’ rather than material science or construction specifications. Concept repetition is high, with the ‘solutions oriented’ and ‘solutions for every body’ messaging restated across all pages without adding new technical substance.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)

HOMEPAGE (https://skims.com) SKIMS | Solutions For Every Body

[IMG: UP TO 40% OFF:
THE BI-ANNUAL SALE STARTS NOW!]
[IMG: UP TO 40% OFF:
THE BI-ANNUAL SALE STARTS NOW!]
[H1] UP TO 40% OFF: THE BI-ANNUAL SALE STARTS NOW!
This only happens twice a year: save up to 40% on our most-wanted styles.Shop NowClothing on SalePajamas on SaleBras on SaleShapewear on Sale
[H1] NikeSKIMS Studio
Made for the studio and beyond—shop new corset-inspired silhouettes, buttery soft Studio Stretch styles, and our latest Rift Mesh shade.Shop NowMenswear on SaleT-Shirts on SaleSets on SaleLingerie on Sale
[IMG: UP TO 50% OFF SALE STYLES]
[IMG: UP TO 50% OFF SALE STYLES]
[H1] UP TO 50% OFF SALE STYLES
Don’t miss out on major savings on your favorite SKIMS stylesShop Now
[H2] SKIMS is a solutions oriented brand creating the next generation of underwear, clothing and shapewear.

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SUB-PAGE (https://skims.com/en-gb/collections/eu-best-sellers/) Best Sellers | Shapewear, Womens Underwear | SKIMS

Home/Up To 40% Off Our Best SellersFilters (0)sortGenderSizeSupport LevelBandCupTypeColorCollectionSupport LevelMaterialSleeve Lengthbest seller
[IMG: COTTON JERSEY T-SHIRT | SOOT ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7]
[IMG: COTTON JERSEY T-SHIRT | SOOT FLAT ON A WHITE BACKGROUND | FLT]
sootmarblelight heather greymineralkyanitestonecherry blossom
[IMG: POWDER BLUE BANDANA]
powder blue bandana
[IMG: SIENNA NATURAL LEOPARD]
sienna natural leopardCOTTON JERSEY
[H3] T-SHIRT
£52£36.4030% OFF BI-ANNUAL SALEbest seller
[IMG: SKIMS ULTIMATE TEARDROP PUSH-UP BRA | CLAY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9 | COMP]
[IMG: SKIMS ULTIMATE BRA TEARDROP PUSH-UP BRA | CLAY (PLUNGE BRAS) LAYS FLAT ON A WHITE BACKGROUND | FLT]
claysandmicasiennajaspercocoaonyxSKIMS ULTIMATE
[H3] TEARDROP PUSH-UP BRA
£68£47.6030% OFF BI-ANNUAL SALEbest seller
[IMG: SKIMS ULTIMATE BRA IN ONYX ON A MODEL FRONT VIEW | COMP | FOCUS: 0.0, 1.0, 0.9 | COMP]
[IMG: SKIMS ULTIMATE BRA TEARDROP PUSH-UP BRA | ONYX (PLUNGE BRAS) LAYS FLAT ON A WHITE BACKGROUND | FLT]
onyxsandmicaclaysiennajaspercocoaSKIMS ULTIMATE
[H3] TEARDROP PUSH-UP BRA
£68£47.6030% OFF BI-ANNUAL SALEbest seller
[IMG: SOFT LOUNGE LONG SLIP DRESS | ONYX ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: SOFT LOUNGE LONG SLIP DRESS | ONYX LAYS FLAT ON A WHITE BACKGROUND | FLT]
onyxheather greySOFT LOUNGE
[H3] LONG SLIP DRESS
£86£60.2030% OFF BI-ANNUAL SALEbest seller
[IMG: SKIMS ULTIMATE STRAPLESS PUSH-UP BRA | CLAY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: SKIMS ULTIMATE BRA STRAPLESS PUSH-UP BRA | CLAY (PUSH-UP BRAS) LAYS FLAT ON A WHITE BACKGROUND | FLT]
claysandsiennaonyxSKIMS ULTIMATE
[H3] STRAPLESS PUSH-UP BRA
£68£47.6030% OFF BI-ANNUAL SALEbest seller
[IMG: A MODEL STANDS FACING FORWARD WEARING THE FITS EVERYBODY LONG SLEEVE T-SHIRT | ONYX]
[IMG: FITS EVERYBODY LONG SLEEVE T-SHIRT | ONYX (LONG SLEEVE T-SHIRTS, TOPS) LAYS FLAT ON A WHITE BACKGROUND | FLT]
onyxcocoacherryFITS EVERYBODY
[H3] LONG SLEEVE T-SHIRT
£62£37.2040% OFF BI-ANNUAL SALEbest seller
[IMG: COTTON JERSEY FOLDOVER PANT | SOOT CAMPAIGN IMAGE @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: COTTON JERSEY FOLDOVER PANT | SOOT FLAT ON A WHITE BACKGROUND | FLT]
sootlight heather greystonebrickcherry blossomnavyCOTTON JERSEY
[H3] FOLDOVER PANT
£72£50.4030% OFF BI-ANNUAL SALEbest seller
[IMG: COTTON JERSEY T-SHIRT | LIGHT HEATHER GREY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: COTTON JERSEY T-SHIRT | LIGHT HEATHER GREY FLAT ON A WHITE BACKGROUND | FLT]
light heather greymarblemineralkyanitesootstonecherry blossom
[IMG: POWDER BLUE BANDANA]
powder blue bandana
[IMG: SIENNA NATURAL LEOPARD]
sienna natural leopardCOTTON JERSEY
[H3] T-SHIRT
£52£36.4030% OFF BI-ANNUAL SALEbest seller
[IMG: COTTON JERSEY FOLDOVER PANT WORN BY A MODEL IN FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: COTTON JERSEY FOLDOVER PANT | LIGHT HEATHER GREY FLAT ON A WHITE BACKGROUND | FLT]
light heather greysootstonebrickcherry blossomnavyCOTTON JERSEY
[H3] FOLDOVER PANT
£72£50.4030% OFF BI-ANNUAL SALE
[IMG: FITS EVERYBODY LACE UNLINED SCOOP BRA | BUBBLE GUM TONAL ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: FITS EVERYBODY LACE UNLINED SCOOP BRA | BUBBLE GUM TONAL FLAT ON A WHITE BACKGROUND | FLT]
bubble gum tonalonyx
[IMG: SLATE PIN DOT PRINT]
slate pin dot printFITS EVERYBODY LACE
[H3] UNLINED SCOOP BRA
£58£40.6030% OFF BI-ANNUAL SALE3 for £42
[IMG: FITS EVERYBODY LACE DIPPED THONG | BUBBLE GUM TONAL ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: FITS EVERYBODY LACE DIPPED THONG | BUBBLE GUM TONAL FLAT ON A WHITE BACKGROUND | FLT]
bubble gum tonalonyxespresso
[IMG: MICA SKETCHED HEARTS]
mica sketched hearts
[IMG: SLATE PIN DOT PRINT]
slate pin dot printFITS EVERYBODY LACE
[H3] DIPPED THONG
£22£15.4030% OFF BI-ANNUAL SALEbest sellerStrong
[IMG: SEAMLESS SCULPT STRAPLESS SHORTIE BODYSUIT | CLAY ON A MODEL FRONT VIEW]
[IMG: SEAMLESS SCULPT STRAPLESS SHORTIE BODYSUIT | CLAY (ONESIES, BODYSUITS) LAYS FLAT ON A WHITE BACKGROUND | FLT]
claysandsiennajaspercocoaonyxSEAMLESS SCULPT
[H3] STRAPLESS SHORTIE BODYSUIT
£80£4840% OFF BI-ANNUAL SALELoad More

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SUB-PAGE (https://skims.com/en-gb/collections/nikeskims/) NikeSKIMS | SKIMS

[IMG: Footwear]
Footwear
[IMG: Matte]
Tops
[IMG: Stretch Knit]
Sports Bras
[IMG: Leggings]
Leggings
[IMG: Woven Nylon]
Shorts
[IMG: Accessories]
Skirts
[IMG: Vintage Seamless]
Pants
[IMG: Jackets]
Jackets
[IMG: Accessories]
Accessories
[IMG: NikeSKIMS Guide]
NikeSKIMS GuideHome/NikeSKIMSFilters (0)sortSizeSupport LevelBandCupTypeColorCollection
[H2] NikeSKIMS Studio Stretch
A fabric so buttery soft, you have to feel it to believe it.Learn More
[H2]
best sellerLight
[IMG: NikeSKIMS MATTE MICRO SCOOP BRA | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7]
[IMG: NikeSKIMS MATTE MICRO SCOOP BRA | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT]
obsidiandark sepiaivorydark tealcurranthimalayan
[IMG: DITSY FLORAL PRINT]
ditsy floral printNikeSKIMS MATTE
[H3] MICRO SCOOP BRA
£52£41.6020% OFF BI-ANNUAL SALEbest seller
[IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP TANK | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7]
[IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP TANK | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT]
obsidiandark sepiaivorydark tealNikeSKIMS MATTE
[H3] DOUBLE STRAP SCOOP TANK
£72£57.6020% OFF BI-ANNUAL SALEbest sellerLight
[IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP BRA | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7]
[IMG: NikeSKIMS MATTE DOUBLE STRAP SCOOP BRA | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT]
obsidiandark sepiaivorydark tealhimalayanNikeSKIMS MATTE
[H3] DOUBLE STRAP SCOOP BRA
£58£46.4020% OFF BI-ANNUAL SALEbest seller
[IMG: NikeSKIMS MATTE SLIM FLARE LEGGING | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7]
[IMG: NikeSKIMS MATTE SLIM FLARE LEGGING | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT]
obsidiandark sepiaivorydark tealcurrantNikeSKIMS MATTE
[H3] SLIM FLARE LEGGING
£136£108.8020% OFF BI-ANNUAL SALE
[IMG: NikeSKIMS MATTE AND SHINE 5]
[IMG: NikeSKIMS MATTE AND SHINE 5]
[IMG: OBSIDIAN AND IGNEOUS]
obsidian and igneous
[IMG: DEEP ROYAL AND STONE]
deep royal and stoneNikeSKIMS MATTE SHINE MIX
[H3] 5" BIKER SHORT
£80£6420% OFF BI-ANNUAL SALE
[IMG: NikeSKIMS MATTE AND SHINE 26]
[IMG: NikeSKIMS MATTE AND SHINE 26]
[IMG: DEEP ROYAL AND STONE]
deep royal and stone
[IMG: OBSIDIAN AND IGNEOUS]
obsidian and igneousNikeSKIMS MATTE SHINE MIX
[H3] 29" LEGGING
£136£108.8020% OFF BI-ANNUAL SALEwaitlist
[IMG: NikeSKIMS MATTE AND SHINE DRAWCORD 2]
[IMG: NikeSKIMS MATTE AND SHINE DRAWCORD 2]
[IMG: OBSIDIAN AND IGNEOUS]
obsidian and igneous
[IMG: DEEP ROYAL AND STONE]
deep royal and stoneNikeSKIMS MATTE SHINE MIX
[H3] 2" SHORT
£80£6420% OFF BI-ANNUAL SALEbest seller
[IMG: NikeSKIMS MATTE FOLDOVER SLIM FLARE LEGGING | OBSIDIAN ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: NikeSKIMS MATTE FOLDOVER SLIM FLARE LEGGING | OBSIDIAN FLAT ON A WHITE BACKGROUND | FLT]
obsidiandark sepiahimalayanNikeSKIMS MATTE
[H3] FOLDOVER SLIM FLARE LEGGING
£136£108.8020% OFF BI-ANNUAL SALELight
[IMG: NikeSKIMS MATTE MICRO SCOOP BRA | DARK SEPIA ON A MODEL FRONT VIEW @ | FOCUS: 0.9, 0.1, 0.7]
[IMG: NikeSKIMS MATTE MICRO SCOOP BRA | DARK SEPIA FLAT ON A WHITE BACKGROUND | FLT]
dark sepiaobsidianivorydark tealcurranthimalayan
[IMG: DITSY FLORAL PRINT]
ditsy floral printNikeSKIMS MATTE
[H3] MICRO SCOOP BRA
£52£41.6020% OFF BI-ANNUAL SALEbest seller
[IMG: NikeSKIMS MATTE V-LINE 26]
[IMG: NikeSKIMS MATTE V-LINE 26]
obsidiandark sepiadark tealhimalayanNikeSKIMS MATTE
[H3] V-LINE 26" LEGGING
£126£100.8020% OFF BI-ANNUAL SALE
[IMG: NikeSKIMS AIRY FOLDOVER SKORT | DEEP ROYAL ON A MODEL SIDE VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: NikeSKIMS AIRY FOLDOVER SKORT | DEEP ROYAL FLAT ON A WHITE BACKGROUND | FLT]
deep royalobsidianwashed pacificNikeSKIMS AIRY
[H3] FOLDOVER SKORT
£68£54.4020% OFF BI-ANNUAL SALE
[IMG: NikeSKIMS MATTE 5]
[IMG: NikeSKIMS MATTE 5]
obsidiandark sepiaivorydark tealhimalayan
[IMG: DITSY FLORAL PRINT]
ditsy floral printNikeSKIMS MATTE
[H3] 5" BIKER SHORT
£72£57.6020% OFF BI-ANNUAL SALELoad More

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SUB-PAGE (https://skims.com/en-gb/collections/eu-best-of-sale/) Best of Sale | SKIMS

[IMG: SKIMS Sale Clothing]
Clothing
[IMG: SKIMS Sale Loungewear]
Loungewear
[IMG: Intimates]
Bras
[IMG: Underwear]
Underwear
[IMG: Shapewear]
Shapewear
[IMG: SKIMS Sale Mens]
SKIMS MensHome/Best of SaleFilters (0)sortGenderSizeBandCupTypeStyleCollectionSupport Level
[IMG: WORN BY A MODEL IN FRONT VIEW SOFT LOUNGE LONG SLEEVE DRESS IN ONYX | SEE: XXS, XS, S]
[IMG: SOFT LOUNGE LONG SLEEVE DRESS | ONYX LAYS FLAT ON A WHITE BACKGROUND | FLT]
onyxSOFT LOUNGE
[H3] LONG SLEEVE DRESS
£96£40Strong
[IMG: SEAMLESS SCULPT MID WAIST BRIEF | CLAY ON A MODEL FRONT VIEW | FOCUS: 0.0, 1.0, 0.9]
[IMG: SEAMLESS SCULPT MID WAIST BRIEF | CLAY (SHAPEWEAR BRIEFS, PANTIES) LAYS FLAT ON A WHITE BACKGROUND | FLT]
claysiennacocoaonyxSEAMLESS SCULPT
[H3] MID WAIST BRIEF
£40£26
[IMG: A MODEL STANDS FACING FORWARD WEARING THE SKIMS COTTON RIB BOXER IN BONE]
[IMG: COTTON RIB BOXER | BONE (BOXERS, BOTTOMS) LAYS FLAT ON A WHITE BACKGROUND | FLT]
bonelight heather greymineralkyanitesootstonecherry blossomnavy
[IMG: OCHRE HORSESHOE PRINT]
ochre horseshoe printCOTTON RIB
[H3] BOXER
£40£20
[IMG: FITS EVERYBODY LONG SLEEVE T-SHIRT | CHERRY ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: FITS EVERYBODY LONG SLEEVE T-SHIRT | CHERRY FLAT ON A WHITE BACKGROUND | FLT]
cherrycocoaonyxFITS EVERYBODY
[H3] LONG SLEEVE T-SHIRT
£62£44
[IMG: SKIMS SLEEP LONG SLEEVE BUTTON UP SET | BLOOM MINI MULTI ANIMAL ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: SKIMS SLEEP LONG SLEEVE BUTTON UP SET | BLOOM MINI MULTI ANIMAL FLAT ON A WHITE BACKGROUND | FLT]
[IMG: BLOOM MINI MULTI ANIMAL]
bloom mini multi animalonyxnavy
[IMG: SNOW DELICATE FLORAL PRINT]
snow delicate floral printSKIMS SLEEP
[H3] LONG SLEEVE BUTTON UP SET
£94£66
[IMG: FITS EVERYBODY LACE STRING THONG 5-PACK | SKETCHED HEARTS MULTI FLAT ON A WHITE BACKGROUND | FLT @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: SKETCHED HEARTS MULTI]
sketched hearts multiFITS EVERYBODY LACE
[H3] STRING THONG 5-PACK
£68£48
[IMG: COTTON JERSEY LONG SLEEVE BOATNECK TOP | SOOT ON A MODEL FRONT VIEW S | FOCUS: 0.0, 1.0, 0.9]
[IMG: COTTON JERSEY LONG SLEEVE BOATNECK TOP | SOOTFLAT ON A WHITE BACKGROUND | FLT]
sootmarblecherry blossomCOTTON JERSEY
[H3] LONG SLEEVE BOATNECK TOP
£62£44
[IMG: BOYFRIEND FLEECE TRENCH COAT | UMBER ON A MODEL FRONT VIEW S | FOCUS: 0.0, 1.0, 0.9]
[IMG: BOYFRIEND FLEECE TRENCH COAT | UMBER FLAT ON A WHITE BACKGROUND | FLT]
umberonyxBOYFRIEND FLEECE
[H3] OVERSIZED TRENCH COAT
£262£184
[IMG: SOFT LOUNGE SLEEP SET | MICA MINI HEART HALFDROP ON A MODEL FRONT VIEW @ | FOCUS: 0.0, 1.0, 0.9]
[IMG: SOFT LOUNGE SLEEP SET | MICA MINI HEART HALFDROP FLAT ON A WHITE BACKGROUND | FLT]
[IMG: MICA MINI HEART HALFDROP]
mica mini heart halfdropmarbleheather greyonyxcherrymorganiteSOFT LOUNGE
[H3] SLEEP SET
£136£94Load More

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🧭 Industry Context — common generic-claim patterns in Fashion, Apparel & Accessories to weigh the text against

Generic Claims: premium quality fabrics, designed to last, fashion for every body, affordable luxury, the latest trends, express your style…

Red Flags: sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots, ethical claims without factory audit information, perpetual sale suggesting inflated original pricing…

Semantic Drift Patterns: homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…

Proof Expectations: specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation, detailed size charts with measurement methodology, clear return policy with wear-and-return stance…

Explore the other reputation pillars for SKIMS

Semantic Coherence → Trust & Proof → Commodity Fingerprint → Identity & Authority →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from SKIMS, captured on May 24, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to SKIMS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://skims.com to view the most current version of its content and see directly what this company is about and what it offers.

Information Density: SKIMS – Signal Evidence & AI Readability

SKIMS