SKIMS
(https://skims.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
Trust theatre is present in the display of high review counts (e.g., 729 on Best Sellers) without external verification links to third-party platforms like Trustpilot or Yotpo. While the trust_theatre_flag is false in the data, the site makes bold performance assertions such as ‘engineered to perform’ and ‘designed to sculpt’ without linking to independent studies, lab results, or customer case studies. The proof_links_count is consistently low (2) across all pages despite over 2,800 cumulative reviews, indicating a closed feedback loop that lacks external validation paths.
Proof density is low when comparing verifiable evidence against vague assertions. For every 10 subjective claims about comfort and sculpting, there are zero technical proof points regarding material weight (GSM), compression ratings, or stretch-recovery percentages. While review counts provide a form of social proof, the absence of factory transparency or material sourcing details listed in the industry dictionary’s proof_expectations leaves the site’s authority grounded almost entirely in celebrity brand equity.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2814Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 619 | 2 |
| /en-gb/collections/eu-best-sellers/ | 729 | 2 |
| /en-gb/collections/nikeskims/ | 713 | 2 |
| /en-gb/collections/eu-best-of-sale/ | 753 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home page"
}
]
/en-gb/collections/eu-best-sellers/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb/collections/eu-best-sellers/",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skims.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Best Sellers | Shapewear, Womens Underwear",
"item": "https://skims.com/collections/eu-best-sellers"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Best Sellers | Shapewear, Womens Underwear",
"description": "Shop the Skims Best Sellers Collection for our most popular styles. Discover customer favorites in loungewear, shapewear, and more.",
"url": "/collections/eu-best-sellers",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/cotton-jersey-t-shirt-soot",
"name": "COTTON JERSEY T-SHIRT | SOOT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-SOT-FLT_337890eb-b813-4d8c-b4fd-b94fb1ae7e59.jpg?v=1767136369"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/skims-ultimate-teardrop-push-up-bra-clay",
"name": "SKIMS ULTIMATE TEARDROP PUSH-UP BRA | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-UWR-1881-CLY_d367fbfd-1b41-43ab-802e-592ed06a79dc.jpg?v=1752524627"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/skims-ultimate-teardrop-push-up-bra-onyx",
"name": "SKIMS ULTIMATE TEARDROP PUSH-UP BRA | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-UWR-1881-ONX_826cb71e-a716-49ce-8388-c85d69f5ff09.jpg?v=1691617003"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/soft-lounge-long-slip-dress-onyx",
"name": "SOFT LOUNGE LONG SLIP DRESS | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-LOUNGEWEAR-AP-DRS-0596-ONX-FL.jpg?v=1708554715"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/skims-ultimate-strapless-push-up-bra-clay",
"name": "SKIMS ULTIMATE STRAPLESS PUSH-UP BRA | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BA-BAN-3208-CLY_1.jpg?v=1752527526"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/fits-everybody-long-sleeve-t-shirt-onyx",
"name": "FITS EVERYBODY LONG SLEEVE T-SHIRT | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0650-ONX-FL_eff52af7-a691-4535-9651-502207485741.jpg?v=1708556288"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/cotton-jersey-foldover-pant-soot",
"name": "COTTON JERSEY FOLDOVER PANT | SOOT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-PNT-0715-SOT-FLT.jpg?v=1739822020"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/cotton-jersey-t-shirt-light-heather-grey",
"name": "COTTON JERSEY T-SHIRT | LIGHT HEATHER GREY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-LHG-FLT.jpg?v=1755814029"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/cotton-jersey-foldover-pant-light-heather-grey",
"name": "COTTON JERSEY FOLDOVER PANT | LIGHT HEATHER GREY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-PNT-0715-LHG-FLT.jpg?v=1739822023"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/fits-everybody-lace-unlined-scoop-bra-bubble-gum-tonal",
"name": "FITS EVERYBODY LACE UNLINED SCOOP BRA | BUBBLE GUM TONAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BA-DEM-9062-BGT-FLT.jpg?v=1774392125"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/fits-everybody-lace-dipped-thong-bubble-gum-tonal",
"name": "FITS EVERYBODY LACE DIPPED THONG | BUBBLE GUM TONAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-PN-THG-9371-BGT-FLT.jpg?v=1774392324"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/seamless-sculpt-strapless-shortie-bodysuit-clay",
"name": "SEAMLESS SCULPT STRAPLESS SHORTIE BODYSUIT | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-SHAPEWEAR-BD-MDT-2914-CLAY.jpg?v=1740086909"
}
]
}
}
]
/en-gb/collections/nikeskims/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb/collections/nikeskims/",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skims.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "NikeSKIMS",
"item": "https://skims.com/collections/nikeskims"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "NikeSKIMS",
"description": "Designed to sculpt and engineered to perform, NikeSKIMS is for those who refuse to compromise",
"url": "/collections/nikeskims",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/nikeskims-matte-micro-scoop-bra-obsidian",
"name": "NikeSKIMS MATTE MICRO SCOOP BRA | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-SPT-5120-OBD-FLT.jpg?v=1762546773"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/nikeskims-matte-double-strap-scoop-tank-obsidian",
"name": "NikeSKIMS MATTE DOUBLE STRAP SCOOP TANK | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-TP-TNK-10540W-OBS.jpg?v=1762625478"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/nikeskims-matte-double-strap-scoop-bra-obsidian",
"name": "NikeSKIMS MATTE DOUBLE STRAP SCOOP BRA | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-SPT-6022W-OBD-FLT_b5e3baaf-20ba-4ab6-86bf-1aa1f3932ab4.jpg?v=1762546376"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/nikeskims-matte-slim-flare-legging-obsidian",
"name": "NikeSKIMS MATTE SLIM FLARE LEGGING | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-LEG-7138W-OBD-FLT.jpg?v=1762546962"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/nikeskims-matte-shine-mix-5-inch-biker-short-obsidian-and-igneous",
"name": "NikeSKIMS MATTE SHINE MIX 5\" BIKER SHORT | OBSIDIAN AND IGNEOUS",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-BKS-6037W-OIG-FLT.jpg?v=1771978573"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/nikeskims-matte-shine-mix-29-inch-legging-deep-royal-and-stone",
"name": "NikeSKIMS MATTE SHINE MIX 29\" LEGGING | DEEP ROYAL AND STONE",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-LEG-6038W-DEO-FLT.jpg?v=1771978572"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/nikeskims-matte-shine-mix-2-inch-short-obsidian-and-igneous",
"name": "NikeSKIMS MATTE SHINE MIX 2\" SHORT | OBSIDIAN AND IGNEOUS",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-SH-SHO-10093W-OIG-FLT.jpg?v=1771978575"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/nikeskims-matte-foldover-slim-flare-legging-obsidian",
"name": "NikeSKIMS MATTE FOLDOVER SLIM FLARE LEGGING | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-ACTIVE-BO-LEG-9493W-OBD-FLT.jpg?v=1769299430"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/nikeskims-matte-micro-scoop-bra-dark-sepia",
"name": "NikeSKIMS MATTE MICRO SCOOP BRA | DARK SEPIA",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-BRA-BR-SPT-5120-DSP-FLT_281_29.jpg?v=1762547564"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/nikeskims-matte-v-line-26-inch-legging-obsidian",
"name": "NikeSKIMS MATTE V-LINE 26\" LEGGING | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-LEG-7008W-OBD-FLT.jpg?v=1762546810"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/nikeskims-airy-foldover-skort-deep-royal",
"name": "NikeSKIMS AIRY FOLDOVER SKORT | DEEP ROYAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-SKIRT-SKT-9636W-DRL-FLT.jpg?v=1771975652"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/nikeskims-matte-5-inch-biker-short-obsidian",
"name": "NikeSKIMS MATTE 5\" BIKER SHORT | OBSIDIAN",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-BO-BKS-7022W-OBD-FLT.jpg?v=1762546502"
}
]
}
}
]
/en-gb/collections/eu-best-of-sale/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SKIMS",
"url": "https://skims.com/en-gb/collections/eu-best-of-sale/",
"logo": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/Skims-Logo-Shopify_afa1385f-2e6f-46f3-940e-923f2385bc9b.svg?v=1764022219",
"founder": {
"@type": "Person",
"name": "Kim Kardashian"
},
"sameAs": [
"https://www.instagram.com/skims",
"https://www.facebook.com/skimsbody",
"https://x.com/skims",
"https://www.youtube.com/c/skims",
"https://www.tiktok.com/@skims"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Support",
"email": "help@skims.com",
"url": "https://skims.com/pages/contact-us"
},
"brand": {
"@type": "Brand",
"name": "SKIMS"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://skims.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Best of Sale",
"item": "https://skims.com/collections/eu-best-of-sale"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Best of Sale",
"description": "Major markdowns on our most-wanted styles",
"url": "/collections/eu-best-of-sale",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "/products/soft-lounge-long-sleeve-dress-onyx",
"name": "SOFT LOUNGE LONG SLEEVE DRESS | ONYX",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-LOUNGEWEAR-AP-DRS-1701-ONX.jpg?v=1637024010"
},
{
"@type": "ListItem",
"position": 2,
"url": "/products/seamless-sculpt-mid-waist-brief-clay",
"name": "SEAMLESS SCULPT MID WAIST BRIEF | CLAY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-PANTY-PN-BRF-3359-CLY.jpg?v=1740086683"
},
{
"@type": "ListItem",
"position": 3,
"url": "/products/cotton-rib-boxer-bone",
"name": "COTTON RIB BOXER | BONE",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/products/SKIMS-UNDERWEAR-PN-HWS-0042-BON-FL.jpg?v=1611261270"
},
{
"@type": "ListItem",
"position": 4,
"url": "/products/fits-everybody-long-sleeve-t-shirt-cherry",
"name": "FITS EVERYBODY LONG SLEEVE T-SHIRT | CHERRY",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEWAR-TP-LST-9049-CHY-FLT.jpg?v=1768598097"
},
{
"@type": "ListItem",
"position": 5,
"url": "/products/skims-sleep-long-sleeve-button-up-set-bloom-mini-multi-animal",
"name": "SKIMS SLEEP LONG SLEEVE BUTTON UP SET | BLOOM MINI MULTI ANIMAL",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-ST-PNS-5752W-BMMA.jpg?v=1768675042"
},
{
"@type": "ListItem",
"position": 6,
"url": "/products/fits-everybody-lace-string-thong-5-pack-sketched-hearts-multi",
"name": "FITS EVERYBODY LACE STRING THONG 5-PACK | SKETCHED HEARTS MULTI",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-PANTY-UN-THG-10659-SKH-FLT.jpg?v=1768602214"
},
{
"@type": "ListItem",
"position": 7,
"url": "/products/cotton-jersey-long-sleeve-boatneck-top-soot",
"name": "COTTON JERSEY LONG SLEEVE BOATNECK TOP | SOOT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-LS-LSL-1209W-SOT-FLT.jpg?v=1767137000"
},
{
"@type": "ListItem",
"position": 8,
"url": "/products/boyfriend-fleece-oversized-trench-coat-umber",
"name": "BOYFRIEND FLEECE OVERSIZED TRENCH COAT | UMBER",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-OW-COA-12011W-UMB-FLT.jpg?v=1767136242"
},
{
"@type": "ListItem",
"position": 9,
"url": "/products/soft-lounge-sleep-set-mica-mini-heart-halfdrop",
"name": "SOFT LOUNGE SLEEP SET | MICA MINI HEART HALFDROP",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-OS-FUL-5763W-MHM-FLT_1.jpg?v=1768614057"
},
{
"@type": "ListItem",
"position": 10,
"url": "/products/cotton-jersey-t-shirt-bone",
"name": "COTTON JERSEY T-SHIRT | BONE",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-BON-FLT.jpg?v=1755813976"
},
{
"@type": "ListItem",
"position": 11,
"url": "/products/cotton-jersey-t-shirt-chai",
"name": "COTTON JERSEY T-SHIRT | CHAI",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-AP-TSH-0638-CHA-FLT.jpg?v=1759430472"
},
{
"@type": "ListItem",
"position": 12,
"url": "/products/cotton-jersey-t-shirt-oatmeal-heather-holly-print",
"name": "COTTON JERSEY T-SHIRT | OATMEAL HEATHER HOLLY PRINT",
"image": "https://cdn.shopify.com/s/files/1/0259/5448/4284/files/SKIMS-LOUNGEWEAR-SS-STT-9004W-OHH-FLT.jpg?v=1761858621"
}
]
}
}
]
Explore the other reputation pillars for SKIMS
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from SKIMS, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SKIMS: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://skims.com to view the most current version of its content and see directly what this company is about and what it offers.