Tanner Goods
(https://tannergoods.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the brand claims to be a small family run shop, it lacks Person schema or specific named founders to verify this identity. The authority footprint is partially supported by Organization schema and social media links, but the technical implementation fails to connect the craft to specific named experts or the knit mills and weaving mills mentioned in the narrative text.
The central performance claim is the limited lifetime warranty and the promise of a one-of-a-kind patina that tells the story of your life. While patina is a natural property of vegetable-tanned leather, the claim of a lifetime warranty is a bold commitment that is mentioned but not granularly detailed in the analyzed sub-page text. The site avoids the usual revolutionary jargon, keeping claims mostly centered on physical durability.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Tanner Goods",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.tannergoods.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.tannergoods.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Journeyman - Natural",
"url": "https://www.tannergoods.com/products/journeyman",
"image": [
"https://www.tannergoods.com/cdn/shop/products/Tanner-Goods-Journeyman-Natural-Front.jpg?v=1678828752&width=1920"
],
"description": "The Journeyman is a custom leather cardholder ideal for those looking for a front pocket configuration. Handcrafted in Minnesota from natural Tooling leather, the Journeyman features 4 card slots and one central pocket, making it an ideal choice for organizing cards and keeping them easily accessible on the go.",
"sku": "JourneyNatural",
"brand": {
"@type": "Brand",
"name": "Tanner Goods"
},
"offers": [
{
"@type": "Offer",
"sku": "JourneyNatural",
"availability": "http://schema.org/InStock",
"price": 105,
"priceCurrency": "USD",
"url": "https://www.tannergoods.com/products/journeyman?variant=805878765"
}
]
}
]
/collections/belts/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
}
/collections/wallets/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
}
/collections/bags/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 2 |
| /collections/belts/ | 25 | 2 |
| /collections/wallets/ | 35 | 2 |
| /collections/bags/ | 28 | 2 |
This page presents a snapshot of public data from Tanner Goods, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Tanner Goods: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://tannergoods.com to view the most current version of its content and see directly what this company is about and what it offers.