Tanner Goods
(https://tannergoods.com) 📸 Data Snapshot: June 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays significant review counts (up to 35 per collection) but only lists a proof_links_count of 2, suggesting reviews may be internal and unverified by third-party platforms. While the Gear Patrol quote provides a credible external proof path, other claims such as artisans that are the best at their craft lack linked evidence or specific artisan profiles. The trust_theatre_flag is false, but the reliance on numerical review totals without visible verification links introduces moderate skepticism.
Proof density is moderate; for every three vague assertions about the American Dream, the site provides one specific technical detail like leather weight or construction origin (Minnesota, Portland). Verifiable evidence is primarily located in product titles and technical specs rather than the brand’s narrative sections. The Gear Patrol endorsement is the only high-weight external proof point identified in the provided data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 2 |
| /collections/belts/ | 25 | 2 |
| /collections/wallets/ | 35 | 2 |
| /collections/bags/ | 28 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Tanner Goods",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.tannergoods.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.tannergoods.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Journeyman - Natural",
"url": "https://www.tannergoods.com/products/journeyman",
"image": [
"https://www.tannergoods.com/cdn/shop/products/Tanner-Goods-Journeyman-Natural-Front.jpg?v=1678828752&width=1920"
],
"description": "The Journeyman is a custom leather cardholder ideal for those looking for a front pocket configuration. Handcrafted in Minnesota from natural Tooling leather, the Journeyman features 4 card slots and one central pocket, making it an ideal choice for organizing cards and keeping them easily accessible on the go.",
"sku": "JourneyNatural",
"brand": {
"@type": "Brand",
"name": "Tanner Goods"
},
"offers": [
{
"@type": "Offer",
"sku": "JourneyNatural",
"availability": "http://schema.org/InStock",
"price": 105,
"priceCurrency": "USD",
"url": "https://www.tannergoods.com/products/journeyman?variant=805878765"
}
]
}
]
/collections/belts/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
}
/collections/wallets/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
}
/collections/bags/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Tanner Goods",
"logo": "https://www.tannergoods.com/cdn/shop/files/Tanner-Goods-Mazama-Logo_783ff9b0-b433-4603-b4f7-5e10cb06a054.png?v=1673285723&width=500",
"sameAs": [
"",
"https://www.facebook.com/TannerGoods/",
"",
"https://www.instagram.com/tannergoods/",
"",
"",
"",
"",
""
],
"url": "https://www.tannergoods.com"
}
This page presents a snapshot of public data from Tanner Goods, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Tanner Goods: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://tannergoods.com to view the most current version of its content and see directly what this company is about and what it offers.