YUMI KIM
(https://yumikim.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant technical authority gap exists in the schema_json which identifies the brand as a ShoppingCenter rather than a Brand or FashionStore. Despite the brand being named after a specific individual, there is no Person schema or verifiable sameAs links for a founder to establish professional authority. The digital footprint relies on social media links rather than structured professional credentials or industry certifications.
The brand makes a bold performance claim regarding its environmental impact, stating that limited runs allow for zero wasted garments. This claim is unsupported by any audit reports, transparent inventory data, or supply chain disclosure. The marketing tone suggests an elite, conscious brand, while the technical implementation (ShoppingCenter schema) and lack of material transparency suggest a standard commodity apparel operation.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
/collections/just-in/
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
/collections/accessories/
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
/collections/getaway-vacation-outfits/
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 255 | 1 |
| /collections/just-in/ | 238 | 1 |
| /collections/accessories/ | 235 | 1 |
| /collections/getaway-vacation-outfits/ | 237 | 1 |
This page presents a snapshot of public data from YUMI KIM, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to YUMI KIM: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yumikim.com to view the most current version of its content and see directly what this company is about and what it offers.