YUMI KIM
(https://yumikim.com) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a review_count of 255 on the homepage and similar counts across sub-pages, yet fails to provide any proof_links_count to external verification platforms like Trustpilot or REVIEWS.io. The H2 heading YUMI KIM in the Media is present, but the crawl data shows no specific linked press logos or citations to validate the claim. This is a classic trust theatre pattern where social proof is stated as a number but remains functionally unclickable and unverified.
The ratio of verifiable evidence to assertions is low, with approximately one specific partner (OneTreePlanted.org) against a dozen broad claims of quality and sustainability. Specific evidence is limited to physical store locations and pricing, while ‘ethical’ and ‘sustainable’ claims are entirely unsubstantiated by third-party certificates (e.g., GOTS, B Corp). Proof points for the ‘Media’ mentions are notably absent in the text stream, relying on heading presence alone.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 255 | 1 |
| /collections/just-in/ | 238 | 1 |
| /collections/accessories/ | 235 | 1 |
| /collections/getaway-vacation-outfits/ | 237 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
/collections/just-in/
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
/collections/accessories/
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
/collections/getaway-vacation-outfits/
{
"@context": "https://schema.org",
"@type": "ShoppingCenter",
"name": "YUMI KIM",
"image": "https://yumikim.com/cdn/shop/files/yumi_kim_logo_10_white_c22bc990-1d5d-46c2-a995-dd0ef0278257_500x.png?v=1722347168",
"@id": "",
"url": "https://yumikim.com/",
"telephone": "808-200-3216",
"address": {
"@type": "PostalAddress",
"streetAddress": "2201 Kalākaua Ave",
"addressLocality": "honolulu",
"addressRegion": "HI",
"postalCode": "96815",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 21.304547,
"longitude": -157.855676
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday",
"Thursday",
"Saturday",
"Sunday"
],
"opens": "10:00",
"closes": "09:00"
},
"sameAs": [
"https://facebook.com/yumikimshop",
"https://instagram.com/yumikim",
"https://twitter.com/yumikim"
]
}
This page presents a snapshot of public data from YUMI KIM, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to YUMI KIM: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yumikim.com to view the most current version of its content and see directly what this company is about and what it offers.