Apex Mortgage & Protection
(https://apexmp.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a minor gap between the claim of having ’20+ qualified advisers’ and the evidence provided, as only one individual (Lewis Papa) is named and identified with a specific role. The lack of a ‘Team’ page or Person schema for the other 20+ advisers makes the scale of the operation difficult to verify. Despite this, the technical authority is supported by correctly implemented FinancialService schema including the identifier property for Companies House and the FCA.
The marketing tone is surprisingly restrained for the industry, avoiding ‘guaranteed’ results. The claim of being ‘one of the UK’s leading mortgage brokers’ is a bold assertion that isn’t backed by market share data or industry awards, representing the primary disconnect between signal and substance. Most other performance claims, like saving money on remortgages, are correctly framed as possibilities depending on individual circumstances.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
}
/purchase-a-home/
[
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Home Purchase Mortgage",
"description": "Get expert mortgage advice for purchasing your next home. We compare over 90 UK lenders to find the right deal. Free initial consultation, dedicated adviser, evenings available.",
"provider": {
"@id": "https://www.apexmp.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"url": "https://www.apexmp.co.uk/purchase-a-home"
}
]
/first-time-buyer/
[
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "First Time Buyer Mortgage",
"description": "First-time buyer mortgage advice from FCA regulated brokers. We compare 90+ lenders, explain everything in plain English, and guide you from deposit to completion. Free consultation.",
"provider": {
"@id": "https://www.apexmp.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"url": "https://www.apexmp.co.uk/first-time-buyer"
}
]
/remortgage/
[
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Remortgage",
"description": "Remortgage with a comprehensive panel of 90+ UK lenders. Lower your monthly payments, release equity, or switch from your standard variable rate. Free consultation, FCA regulated.",
"provider": {
"@id": "https://www.apexmp.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"url": "https://www.apexmp.co.uk/remortgage"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 0 |
| /purchase-a-home/ | 41 | 0 |
| /first-time-buyer/ | 43 | 0 |
| /remortgage/ | 43 | 0 |
This page presents a snapshot of public data from Apex Mortgage & Protection, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Apex Mortgage & Protection: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://apexmp.co.uk to view the most current version of its content and see directly what this company is about and what it offers.