Apex Mortgage & Protection
(https://apexmp.co.uk) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a high review_count of 63 and claims a 5-star rating, but the proof_links_count is 0, indicating that while reviews are referenced, they are not directly linked to a third-party verification platform within the analyzed data. The claim of having ‘1000s of clients helped’ is a typical trust theatre element that lacks a specific counter or link to a case study repository. However, the inclusion of a valid FCA registration number significantly mitigates the ‘theatre’ by providing a verifiable regulatory anchor.
Proof density is strengthened by the inclusion of exact regulatory identifiers and the names/locations of testimonial authors (e.g., ‘Dan R. – Birmingham’). The specific count of ’90+ lenders’ is repeated as a core metric of their capability. The absence of outbound links to the FCA register or specific lender documents is the only significant factor preventing a near-perfect proof score.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 63 | 0 |
| /purchase-a-home/ | 41 | 0 |
| /first-time-buyer/ | 43 | 0 |
| /remortgage/ | 43 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
}
/purchase-a-home/
[
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Home Purchase Mortgage",
"description": "Get expert mortgage advice for purchasing your next home. We compare over 90 UK lenders to find the right deal. Free initial consultation, dedicated adviser, evenings available.",
"provider": {
"@id": "https://www.apexmp.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"url": "https://www.apexmp.co.uk/purchase-a-home"
}
]
/first-time-buyer/
[
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "First Time Buyer Mortgage",
"description": "First-time buyer mortgage advice from FCA regulated brokers. We compare 90+ lenders, explain everything in plain English, and guide you from deposit to completion. Free consultation.",
"provider": {
"@id": "https://www.apexmp.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"url": "https://www.apexmp.co.uk/first-time-buyer"
}
]
/remortgage/
[
{
"@context": "https://schema.org",
"@type": "FinancialService",
"@id": "https://www.apexmp.co.uk/#organization",
"name": "Apex Mortgage & Protection",
"alternateName": "Apex Mortgage & Protection UK Ltd",
"url": "https://www.apexmp.co.uk/",
"logo": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"image": "https://assets.cdn.filesafe.space/7sw7iOdCFtXrymNWGkie/media/69cd74ad2a8b887a93e984c3.png",
"description": "FCA regulated mortgage and protection brokers based in Leeds. Comparing 90+ lenders and top UK insurers.",
"telephone": "+443332200270",
"email": "enquiries@apexmp.co.uk",
"priceRange": "Free initial consultation",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unity Business Centre, 26 Roundhay Road",
"addressLocality": "Leeds",
"addressRegion": "West Yorkshire",
"postalCode": "LS7 1AB",
"addressCountry": "GB"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "17:00",
"description": "By appointment"
}
],
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"identifier": [
{
"@type": "PropertyValue",
"propertyID": "FCA Firm Reference Number",
"value": "792712"
},
{
"@type": "PropertyValue",
"propertyID": "Companies House Number",
"value": "10881760"
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Remortgage",
"description": "Remortgage with a comprehensive panel of 90+ UK lenders. Lower your monthly payments, release equity, or switch from your standard variable rate. Free consultation, FCA regulated.",
"provider": {
"@id": "https://www.apexmp.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"url": "https://www.apexmp.co.uk/remortgage"
}
]
This page presents a snapshot of public data from Apex Mortgage & Protection, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Apex Mortgage & Protection: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://apexmp.co.uk to view the most current version of its content and see directly what this company is about and what it offers.