Identity & Authority: APG – Signal Evidence & AI Readability

APG

(https://apg.nl) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Authority is established through the naming of the board (Annette Mosman, Annemarie Mijer), yet there is a technical gap in the structured data. The schema_json is limited to a BreadcrumbList, missing Organization or Person schema that would link these executives to their professional footprints. Technical credibility is high, though the heading hierarchy is slightly flattened, using H3s for almost all article titles regardless of weight.

The disconnect is minimal; performance claims are framed as organizational ‘ambitions’ (e.g., lowering costs per participant) rather than sales-led guarantees. The site mentions ‘Strategie 2030’ as a specific framework for change, though it lacks a real-time dashboard or published progress percentages to fully substantiate current cost-reduction status.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "http://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": []
}
/publicaties/
{
    "@context": "http://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://apg.nl/publicaties/",
                "name": "Publicaties"
            }
        }
    ]
}
/over-apg/
{
    "@context": "http://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://apg.nl/over-apg/",
                "name": "Over APG"
            }
        }
    ]
}
/het-vernieuwde-pensioenstelsel/
{
    "@context": "http://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@id": "https://apg.nl/het-vernieuwde-pensioenstelsel/",
                "name": "Het vernieuwde pensioenstelsel"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0
/publicaties/ 0 0
/over-apg/ 0 0
/het-vernieuwde-pensioenstelsel/ 0 0