Identity & Authority: Assurance IQ – Signal Evidence & AI Readability

Assurance IQ

(https://assurance.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through regulatory transparency rather than personal brand claims. The site provides a clear physical address in Seattle (920 5th Ave) and comprehensive state-by-state licensing data. A minor gap exists in the schema_json, which retains generic WebPage and Organization properties that haven’t been updated to reflect the business’s inactive status as of June 2026.

There is no disconnect because there are no active performance claims. The site has abandoned ‘best-in-class’ or ‘top-rated’ marketing language in favor of a factual closure notice. The only historical claim—serving customers for 8 years—is consistent with the established company timeline and current shutdown state.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://assurance.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "920 5th Ave., Ste 3600",
                "addressLocality": "Seattle",
                "addressRegion": "Washington",
                "postalCode": "98104",
                "addressCountry": "United States"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://assurance.com/#organization",
            "name": "Assurance IQ | The Smart Way to Shop for Insurance and Loans",
            "url": "https://assurance.com",
            "sameAs": [
                "https://www.facebook.com/assuranceIQ/"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "920 5th Ave., Ste 3600",
                "addressLocality": "Seattle",
                "addressRegion": "Washington",
                "postalCode": "98104",
                "addressCountry": "United States"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://assurance.com/#logo",
                "url": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
                "contentUrl": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
                "caption": "Assurance IQ",
                "inLanguage": "en-US",
                "width": "210",
                "height": "32"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+1-844-563-0386",
                    "contactType": "customer support"
                }
            ],
            "location": {
                "@id": "https://assurance.com/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://assurance.com/#website",
            "url": "https://assurance.com",
            "name": "Assurance IQ",
            "publisher": {
                "@id": "https://assurance.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://assurance.com",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "#webpage",
            "url": "",
            "name": "Page Not Found - Assurance IQ",
            "isPartOf": {
                "@id": "https://assurance.com/#website"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "#breadcrumb"
            }
        }
    ]
}
/licenses.html
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://assurance.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "920 5th Ave., Ste 3600",
                "addressLocality": "Seattle",
                "addressRegion": "Washington",
                "postalCode": "98104",
                "addressCountry": "United States"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://assurance.com/#organization",
            "name": "Assurance IQ | The Smart Way to Shop for Insurance and Loans",
            "url": "https://assurance.com",
            "sameAs": [
                "https://www.facebook.com/assuranceIQ/"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "920 5th Ave., Ste 3600",
                "addressLocality": "Seattle",
                "addressRegion": "Washington",
                "postalCode": "98104",
                "addressCountry": "United States"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://assurance.com/#logo",
                "url": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
                "contentUrl": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
                "caption": "Assurance IQ",
                "inLanguage": "en-US",
                "width": "210",
                "height": "32"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+1-844-563-0386",
                    "contactType": "customer support"
                }
            ],
            "location": {
                "@id": "https://assurance.com/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://assurance.com/#website",
            "url": "https://assurance.com",
            "name": "Assurance IQ",
            "publisher": {
                "@id": "https://assurance.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://assurance.com",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "#webpage",
            "url": "",
            "name": "Page Not Found - Assurance IQ",
            "isPartOf": {
                "@id": "https://assurance.com/#website"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "#breadcrumb"
            }
        }
    ]
}
/carriers.html
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Place",
            "@id": "https://assurance.com/#place",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "920 5th Ave., Ste 3600",
                "addressLocality": "Seattle",
                "addressRegion": "Washington",
                "postalCode": "98104",
                "addressCountry": "United States"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://assurance.com/#organization",
            "name": "Assurance IQ | The Smart Way to Shop for Insurance and Loans",
            "url": "https://assurance.com",
            "sameAs": [
                "https://www.facebook.com/assuranceIQ/"
            ],
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "920 5th Ave., Ste 3600",
                "addressLocality": "Seattle",
                "addressRegion": "Washington",
                "postalCode": "98104",
                "addressCountry": "United States"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://assurance.com/#logo",
                "url": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
                "contentUrl": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
                "caption": "Assurance IQ",
                "inLanguage": "en-US",
                "width": "210",
                "height": "32"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+1-844-563-0386",
                    "contactType": "customer support"
                }
            ],
            "location": {
                "@id": "https://assurance.com/#place"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://assurance.com/#website",
            "url": "https://assurance.com",
            "name": "Assurance IQ",
            "publisher": {
                "@id": "https://assurance.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://assurance.com",
                        "name": "Home"
                    }
                }
            ]
        },
        {
            "@type": "WebPage",
            "@id": "#webpage",
            "url": "",
            "name": "Page Not Found - Assurance IQ",
            "isPartOf": {
                "@id": "https://assurance.com/#website"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "#breadcrumb"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
39Review mentions (all pages)
3External proof links (all pages)
PageReviewsProof links
/ (home) 13 1
/licenses.html 13 1
/carriers.html 13 1