Assurance IQ
(https://assurance.com) 📸 Data Snapshot: June 20, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is virtually non-existent as the site has stripped away all sales-driven social proof. While the schema_json mentions a review_count of 13, these are not actively displayed to influence users, and the proof_links_count of 1 refers to the regulatory licensing data which is verifiable. The site relies on verifiable state-issued license IDs rather than third-party badges.
The ratio of proof to assertion is high; nearly 90 percent of the total character count across sub-pages consists of verifiable contact data and license numbers. The site provides exact numbers for every claim of legal authority (e.g., Texas license 2113620, California license 0L13039), leaving almost no room for unsubstantiated assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /licenses.html | 13 | 1 |
| /carriers.html | 13 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://assurance.com/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "920 5th Ave., Ste 3600",
"addressLocality": "Seattle",
"addressRegion": "Washington",
"postalCode": "98104",
"addressCountry": "United States"
}
},
{
"@type": "Organization",
"@id": "https://assurance.com/#organization",
"name": "Assurance IQ | The Smart Way to Shop for Insurance and Loans",
"url": "https://assurance.com",
"sameAs": [
"https://www.facebook.com/assuranceIQ/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "920 5th Ave., Ste 3600",
"addressLocality": "Seattle",
"addressRegion": "Washington",
"postalCode": "98104",
"addressCountry": "United States"
},
"logo": {
"@type": "ImageObject",
"@id": "https://assurance.com/#logo",
"url": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
"contentUrl": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
"caption": "Assurance IQ",
"inLanguage": "en-US",
"width": "210",
"height": "32"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-844-563-0386",
"contactType": "customer support"
}
],
"location": {
"@id": "https://assurance.com/#place"
}
},
{
"@type": "WebSite",
"@id": "https://assurance.com/#website",
"url": "https://assurance.com",
"name": "Assurance IQ",
"publisher": {
"@id": "https://assurance.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://assurance.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"url": "",
"name": "Page Not Found - Assurance IQ",
"isPartOf": {
"@id": "https://assurance.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/licenses.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://assurance.com/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "920 5th Ave., Ste 3600",
"addressLocality": "Seattle",
"addressRegion": "Washington",
"postalCode": "98104",
"addressCountry": "United States"
}
},
{
"@type": "Organization",
"@id": "https://assurance.com/#organization",
"name": "Assurance IQ | The Smart Way to Shop for Insurance and Loans",
"url": "https://assurance.com",
"sameAs": [
"https://www.facebook.com/assuranceIQ/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "920 5th Ave., Ste 3600",
"addressLocality": "Seattle",
"addressRegion": "Washington",
"postalCode": "98104",
"addressCountry": "United States"
},
"logo": {
"@type": "ImageObject",
"@id": "https://assurance.com/#logo",
"url": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
"contentUrl": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
"caption": "Assurance IQ",
"inLanguage": "en-US",
"width": "210",
"height": "32"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-844-563-0386",
"contactType": "customer support"
}
],
"location": {
"@id": "https://assurance.com/#place"
}
},
{
"@type": "WebSite",
"@id": "https://assurance.com/#website",
"url": "https://assurance.com",
"name": "Assurance IQ",
"publisher": {
"@id": "https://assurance.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://assurance.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"url": "",
"name": "Page Not Found - Assurance IQ",
"isPartOf": {
"@id": "https://assurance.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
/carriers.html
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://assurance.com/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "920 5th Ave., Ste 3600",
"addressLocality": "Seattle",
"addressRegion": "Washington",
"postalCode": "98104",
"addressCountry": "United States"
}
},
{
"@type": "Organization",
"@id": "https://assurance.com/#organization",
"name": "Assurance IQ | The Smart Way to Shop for Insurance and Loans",
"url": "https://assurance.com",
"sameAs": [
"https://www.facebook.com/assuranceIQ/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "920 5th Ave., Ste 3600",
"addressLocality": "Seattle",
"addressRegion": "Washington",
"postalCode": "98104",
"addressCountry": "United States"
},
"logo": {
"@type": "ImageObject",
"@id": "https://assurance.com/#logo",
"url": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
"contentUrl": "https://assurance.com/wp-content/uploads/2022/04/assurance-logo-color.svg",
"caption": "Assurance IQ",
"inLanguage": "en-US",
"width": "210",
"height": "32"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-844-563-0386",
"contactType": "customer support"
}
],
"location": {
"@id": "https://assurance.com/#place"
}
},
{
"@type": "WebSite",
"@id": "https://assurance.com/#website",
"url": "https://assurance.com",
"name": "Assurance IQ",
"publisher": {
"@id": "https://assurance.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://assurance.com",
"name": "Home"
}
}
]
},
{
"@type": "WebPage",
"@id": "#webpage",
"url": "",
"name": "Page Not Found - Assurance IQ",
"isPartOf": {
"@id": "https://assurance.com/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "#breadcrumb"
}
}
]
}
This page presents a snapshot of public data from Assurance IQ, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Assurance IQ: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://assurance.com to view the most current version of its content and see directly what this company is about and what it offers.