Ativa Interactive Corporation
(https://ativa.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
Impact Weight: 20 / 100
45% Reputation
The site displays 103 reviews on its primary pages, yet the proof_links_count is only 2, indicating that reviews are likely hard-coded into the CMS rather than pulled from a verifiable third-party source like Trustpilot or Google Reviews. While the testimonials include full names (e.g., Mariska Reinerink, Geoff Cook) and specific job titles (Financial Planner, Wealth Advisor), the lack of external verification links triggers the trust theatre flag. The ‘Our Clients’ section provides some substance with recognizable logos like ‘Investors Group’ and ‘The Globe and Mail,’ which mitigates the lack of linked case studies.
The ratio of evidence to fluff is better than industry average. Verifiable evidence includes the 1996 founding date, a list of 10+ named corporate clients (Credit Unions, Banks), and a specific tool count (150+). Vague assertions are present (‘trusted by hundreds,’ ‘high-quality calculators’) but are generally paired with the transparent pricing tables. The site relies more on ‘social proof via association’ (logos) than ‘data-driven proof’ (metric-heavy case studies).
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
216Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 103 | 2 |
| /freshplan-online/ | 103 | 2 |
| /support/ | 5 | 2 |
| /terms-of-use/ | 5 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ativa.com/",
"url": "https://ativa.com/",
"name": "Home - Ativa Interactive Corp.",
"isPartOf": {
"@id": "https://ativa.com/#website"
},
"about": {
"@id": "https://ativa.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://ativa.com/#primaryimage"
},
"image": {
"@id": "https://ativa.com/#primaryimage"
},
"thumbnailUrl": "https://ativa.com/wp-content/uploads/2020/05/SLDR_Fresh.jpg",
"datePublished": "2026-04-13T07:28:20+00:00",
"dateModified": "2026-05-19T16:36:47+00:00",
"description": "Ativa Interactive provides trusted calculators and engaging content tailored for Canadian financial service professionals.",
"breadcrumb": {
"@id": "https://ativa.com/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ativa.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://ativa.com/#primaryimage",
"url": "https://ativa.com/wp-content/uploads/2020/05/SLDR_Fresh.jpg",
"contentUrl": "https://ativa.com/wp-content/uploads/2020/05/SLDR_Fresh.jpg",
"width": 960,
"height": 400,
"caption": "Ativa Interactive software on a desktop"
},
{
"@type": "BreadcrumbList",
"@id": "https://ativa.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://ativa.com/#website",
"url": "https://ativa.com/",
"name": "Ativa Interactive Corp.",
"description": "Providing financial planning software, infographics and financial calculators to financial service professionals.",
"publisher": {
"@id": "https://ativa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ativa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://ativa.com/#organization",
"name": "Ativa Interactive Corporation",
"url": "https://ativa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://ativa.com/#/schema/logo/image/",
"url": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"contentUrl": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"width": 115,
"height": 112,
"caption": "Ativa Interactive Corporation"
},
"image": {
"@id": "https://ativa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ativa-Interactive-Corporation",
"https://x.com/Ativa_online",
"https://www.linkedin.com/ativa-interactive-corporation/"
]
}
]
}
/freshplan-online/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ativa.com/freshplan-online/",
"url": "https://ativa.com/freshplan-online/",
"name": "FreshPlan Software - Ativa Interactive Corp.",
"isPartOf": {
"@id": "https://ativa.com/#website"
},
"primaryImageOfPage": {
"@id": "https://ativa.com/freshplan-online/#primaryimage"
},
"image": {
"@id": "https://ativa.com/freshplan-online/#primaryimage"
},
"thumbnailUrl": "https://ativa.com/wp-content/uploads/2022/05/Home_MultipleDevice.jpg",
"datePublished": "2019-05-24T18:37:18+00:00",
"dateModified": "2026-04-07T20:00:16+00:00",
"description": "FreshPlan software combines calculators with powerful infographics to provide advisors with a visual, intuitive, financial planning tool.",
"breadcrumb": {
"@id": "https://ativa.com/freshplan-online/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ativa.com/freshplan-online/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://ativa.com/freshplan-online/#primaryimage",
"url": "https://ativa.com/wp-content/uploads/2022/05/Home_MultipleDevice.jpg",
"contentUrl": "https://ativa.com/wp-content/uploads/2022/05/Home_MultipleDevice.jpg",
"width": 1294,
"height": 653,
"caption": "FreshPlan Financial Planning software on multi devices"
},
{
"@type": "BreadcrumbList",
"@id": "https://ativa.com/freshplan-online/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ativa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FreshPlan Software"
}
]
},
{
"@type": "WebSite",
"@id": "https://ativa.com/#website",
"url": "https://ativa.com/",
"name": "Ativa Interactive Corp.",
"description": "Providing financial planning software, infographics and financial calculators to financial service professionals.",
"publisher": {
"@id": "https://ativa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ativa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://ativa.com/#organization",
"name": "Ativa Interactive Corporation",
"url": "https://ativa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://ativa.com/#/schema/logo/image/",
"url": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"contentUrl": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"width": 115,
"height": 112,
"caption": "Ativa Interactive Corporation"
},
"image": {
"@id": "https://ativa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ativa-Interactive-Corporation",
"https://x.com/Ativa_online",
"https://www.linkedin.com/ativa-interactive-corporation/"
]
}
]
}
/support/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ativa.com/support/",
"url": "https://ativa.com/support/",
"name": "Support - Ativa Interactive Corp.",
"isPartOf": {
"@id": "https://ativa.com/#website"
},
"primaryImageOfPage": {
"@id": "https://ativa.com/support/#primaryimage"
},
"image": {
"@id": "https://ativa.com/support/#primaryimage"
},
"thumbnailUrl": "https://ativa.com/wp-content/uploads/2023/02/IMG_TrainingSupport.jpg",
"datePublished": "2014-10-29T19:09:26+00:00",
"dateModified": "2025-03-19T02:10:27+00:00",
"description": "The FreshPlan Support Centre offers a series of resources to help you make the most from your financial planning software.",
"breadcrumb": {
"@id": "https://ativa.com/support/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ativa.com/support/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://ativa.com/support/#primaryimage",
"url": "https://ativa.com/wp-content/uploads/2023/02/IMG_TrainingSupport.jpg",
"contentUrl": "https://ativa.com/wp-content/uploads/2023/02/IMG_TrainingSupport.jpg",
"width": 1800,
"height": 1106
},
{
"@type": "BreadcrumbList",
"@id": "https://ativa.com/support/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ativa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Support"
}
]
},
{
"@type": "WebSite",
"@id": "https://ativa.com/#website",
"url": "https://ativa.com/",
"name": "Ativa Interactive Corp.",
"description": "Providing financial planning software, infographics and financial calculators to financial service professionals.",
"publisher": {
"@id": "https://ativa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ativa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://ativa.com/#organization",
"name": "Ativa Interactive Corporation",
"url": "https://ativa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://ativa.com/#/schema/logo/image/",
"url": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"contentUrl": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"width": 115,
"height": 112,
"caption": "Ativa Interactive Corporation"
},
"image": {
"@id": "https://ativa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ativa-Interactive-Corporation",
"https://x.com/Ativa_online",
"https://www.linkedin.com/ativa-interactive-corporation/"
]
}
]
}
/terms-of-use/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://ativa.com/terms-of-use/",
"url": "https://ativa.com/terms-of-use/",
"name": "Terms of Use - Ativa Interactive Corp.",
"isPartOf": {
"@id": "https://ativa.com/#website"
},
"datePublished": "2017-05-04T19:55:50+00:00",
"dateModified": "2023-01-25T18:29:21+00:00",
"breadcrumb": {
"@id": "https://ativa.com/terms-of-use/#breadcrumb"
},
"inLanguage": "en",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://ativa.com/terms-of-use/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://ativa.com/terms-of-use/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ativa.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms of Use"
}
]
},
{
"@type": "WebSite",
"@id": "https://ativa.com/#website",
"url": "https://ativa.com/",
"name": "Ativa Interactive Corp.",
"description": "Providing financial planning software, infographics and financial calculators to financial service professionals.",
"publisher": {
"@id": "https://ativa.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://ativa.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en"
},
{
"@type": "Organization",
"@id": "https://ativa.com/#organization",
"name": "Ativa Interactive Corporation",
"url": "https://ativa.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en",
"@id": "https://ativa.com/#/schema/logo/image/",
"url": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"contentUrl": "https://ativa.com/wp-content/uploads/2022/05/22_AI_Circle_RVSSML.png",
"width": 115,
"height": 112,
"caption": "Ativa Interactive Corporation"
},
"image": {
"@id": "https://ativa.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Ativa-Interactive-Corporation",
"https://x.com/Ativa_online",
"https://www.linkedin.com/ativa-interactive-corporation/"
]
}
]
}
Explore the other reputation pillars for Ativa Interactive Corporation
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ativa Interactive Corporation, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ativa Interactive Corporation: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ativa.com to view the most current version of its content and see directly what this company is about and what it offers.