Identity & Authority: Divers Alert Network (DAN) – Signal Evidence & AI Readability

Divers Alert Network (DAN)

(https://dan.org) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is well-supported but has minor gaps in digital footprint for named experts. While the site mentions in-house medical and legal teams, the schema_json lacks Person entities or sameAs links to professional profiles (LinkedIn/Board certifications). However, its technical authority is reinforced by the presence of current research summaries, such as the NAVSEA Program Review from April 2026.

The site demonstrates a tight connection between its performance claims and documented results. Bold assertions of being the ‘gold standard’ are backed by a list of over 250,000 members and a clear list of territories served. Unlike sites that claim to ‘save lives’ vaguely, DAN provides a 24/7 Emergency Hotline and a Medical Information Line, showing an infrastructure that delivers on the safety signal.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://dan.org/",
            "url": "https://dan.org/",
            "name": "Home - Divers Alert Network",
            "isPartOf": {
                "@id": "https://dan.org/#website"
            },
            "datePublished": "2020-05-01T17:31:36+00:00",
            "dateModified": "2026-05-01T12:15:47+00:00",
            "description": "DAN promotes diver safety worldwide through research, medicine, education & emergency support. Get answers: What should divers do for their own safety?",
            "breadcrumb": {
                "@id": "https://dan.org/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://dan.org/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://dan.org/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://dan.org/#website",
            "url": "https://dan.org/",
            "name": "Divers Alert Network",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://dan.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/membership-insurance/liability/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://dan.org/membership-insurance/liability/",
            "url": "https://dan.org/membership-insurance/liability/",
            "name": "Liability Insurance - Divers Alert Network",
            "isPartOf": {
                "@id": "https://dan.org/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://dan.org/membership-insurance/liability/#primaryimage"
            },
            "image": {
                "@id": "https://dan.org/membership-insurance/liability/#primaryimage"
            },
            "thumbnailUrl": "https://dan.org/wp-content/uploads/2020/06/DAN-professional-liability-insurance-logo.svg",
            "datePublished": "2020-05-11T16:52:12+00:00",
            "dateModified": "2026-05-01T15:46:27+00:00",
            "description": "DAN RRG offers professional, group professional, and general liability insurance plans that provide worldwide coverage at attractive rates.",
            "breadcrumb": {
                "@id": "https://dan.org/membership-insurance/liability/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://dan.org/membership-insurance/liability/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://dan.org/membership-insurance/liability/#primaryimage",
            "url": "https://dan.org/wp-content/uploads/2020/06/DAN-professional-liability-insurance-logo.svg",
            "contentUrl": "https://dan.org/wp-content/uploads/2020/06/DAN-professional-liability-insurance-logo.svg",
            "width": 193.3,
            "height": 196,
            "caption": "DAN-professional-liability-insurance"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://dan.org/membership-insurance/liability/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://dan.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Membership & Insurance",
                    "item": "https://dan.org/membership-insurance/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Liability Insurance"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://dan.org/#website",
            "url": "https://dan.org/",
            "name": "Divers Alert Network",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://dan.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/membership-insurance/dive-insurance/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://dan.org/membership-insurance/dive-insurance/",
            "url": "https://dan.org/membership-insurance/dive-insurance/",
            "name": "Dive Accident Insurance - Divers Alert Network",
            "isPartOf": {
                "@id": "https://dan.org/#website"
            },
            "datePublished": "2020-06-08T20:14:23+00:00",
            "dateModified": "2025-04-23T17:08:15+00:00",
            "description": "DAN dive accident insurance* is an affordable way for divers to obtain insurance against the costs of dive injuries that are often left uncovered by typical health insurance.",
            "breadcrumb": {
                "@id": "https://dan.org/membership-insurance/dive-insurance/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://dan.org/membership-insurance/dive-insurance/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://dan.org/membership-insurance/dive-insurance/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://dan.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Membership & Insurance",
                    "item": "https://dan.org/membership-insurance/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Dive Accident Insurance"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://dan.org/#website",
            "url": "https://dan.org/",
            "name": "Divers Alert Network",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://dan.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/membership-insurance/membership/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://dan.org/membership-insurance/membership/",
            "url": "https://dan.org/membership-insurance/membership/",
            "name": "Membership - Divers Alert Network",
            "isPartOf": {
                "@id": "https://dan.org/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://dan.org/membership-insurance/membership/#primaryimage"
            },
            "image": {
                "@id": "https://dan.org/membership-insurance/membership/#primaryimage"
            },
            "thumbnailUrl": "https://dan.org/wp-content/uploads/2025/04/Enhanced-1714990127-600x600-1.webp",
            "datePublished": "2020-03-27T21:58:19+00:00",
            "dateModified": "2025-04-23T14:56:57+00:00",
            "description": "DAN now offers two levels of membership to give divers more choices than ever before. Select Enhanced Membership with higher coverage limits and a print subscription to Alert Diver magazine or Regular membership that provides proven benefits for dive travelers.",
            "breadcrumb": {
                "@id": "https://dan.org/membership-insurance/membership/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://dan.org/membership-insurance/membership/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://dan.org/membership-insurance/membership/#primaryimage",
            "url": "https://dan.org/wp-content/uploads/2025/04/Enhanced-1714990127-600x600-1.webp",
            "contentUrl": "https://dan.org/wp-content/uploads/2025/04/Enhanced-1714990127-600x600-1.webp",
            "width": 600,
            "height": 600
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://dan.org/membership-insurance/membership/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://dan.org/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Membership & Insurance",
                    "item": "https://dan.org/membership-insurance/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Membership"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://dan.org/#website",
            "url": "https://dan.org/",
            "name": "Divers Alert Network",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://dan.org/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 6 1
/membership-insurance/liability/ 4 1
/membership-insurance/dive-insurance/ 4 1
/membership-insurance/membership/ 2 1
Explore the other reputation pillars for Divers Alert Network (DAN)