Divers Alert Network (DAN)
(https://dan.org) 📸 Data Snapshot: May 26, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust is established through substance rather than theatre. While the homepage shows a review_count of 6 without direct external links in the snippet, it compensates with named testimonials from David Hollis (Diventures) and Scott Taylor (A-1 Scuba). The presence of specific case studies with exact dollar amounts (e.g., US$14,713 for barotrauma in Honduras) provides a level of verification rarely seen in standard marketing copy.
The proof density is high, with a ratio of approximately one specific data point (dollar amount, location, date, or name) for every three sentences of marketing copy. The sub-pages for Liability and Dive Accident Insurance serve as evidence repositories, listing specific underwriters like National Union Fire Insurance Company and Zurich Insurance Company Ltd, providing regulatory transparency.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /membership-insurance/liability/ | 4 | 1 |
| /membership-insurance/dive-insurance/ | 4 | 1 |
| /membership-insurance/membership/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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"@graph": [
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"@type": "WebPage",
"@id": "https://dan.org/",
"url": "https://dan.org/",
"name": "Home - Divers Alert Network",
"isPartOf": {
"@id": "https://dan.org/#website"
},
"datePublished": "2020-05-01T17:31:36+00:00",
"dateModified": "2026-05-01T12:15:47+00:00",
"description": "DAN promotes diver safety worldwide through research, medicine, education & emergency support. Get answers: What should divers do for their own safety?",
"breadcrumb": {
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},
"inLanguage": "en-US",
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}
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},
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"@type": "WebSite",
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"url": "https://dan.org/",
"name": "Divers Alert Network",
"description": "",
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"inLanguage": "en-US"
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/membership-insurance/liability/
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"url": "https://dan.org/membership-insurance/liability/",
"name": "Liability Insurance - Divers Alert Network",
"isPartOf": {
"@id": "https://dan.org/#website"
},
"primaryImageOfPage": {
"@id": "https://dan.org/membership-insurance/liability/#primaryimage"
},
"image": {
"@id": "https://dan.org/membership-insurance/liability/#primaryimage"
},
"thumbnailUrl": "https://dan.org/wp-content/uploads/2020/06/DAN-professional-liability-insurance-logo.svg",
"datePublished": "2020-05-11T16:52:12+00:00",
"dateModified": "2026-05-01T15:46:27+00:00",
"description": "DAN RRG offers professional, group professional, and general liability insurance plans that provide worldwide coverage at attractive rates.",
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},
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"contentUrl": "https://dan.org/wp-content/uploads/2020/06/DAN-professional-liability-insurance-logo.svg",
"width": 193.3,
"height": 196,
"caption": "DAN-professional-liability-insurance"
},
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"name": "Membership & Insurance",
"item": "https://dan.org/membership-insurance/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Liability Insurance"
}
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},
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}
/membership-insurance/dive-insurance/
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"@graph": [
{
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"url": "https://dan.org/membership-insurance/dive-insurance/",
"name": "Dive Accident Insurance - Divers Alert Network",
"isPartOf": {
"@id": "https://dan.org/#website"
},
"datePublished": "2020-06-08T20:14:23+00:00",
"dateModified": "2025-04-23T17:08:15+00:00",
"description": "DAN dive accident insurance* is an affordable way for divers to obtain insurance against the costs of dive injuries that are often left uncovered by typical health insurance.",
"breadcrumb": {
"@id": "https://dan.org/membership-insurance/dive-insurance/#breadcrumb"
},
"inLanguage": "en-US",
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"position": 3,
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}
/membership-insurance/membership/
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"datePublished": "2020-03-27T21:58:19+00:00",
"dateModified": "2025-04-23T14:56:57+00:00",
"description": "DAN now offers two levels of membership to give divers more choices than ever before. Select Enhanced Membership with higher coverage limits and a print subscription to Alert Diver magazine or Regular membership that provides proven benefits for dive travelers.",
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"name": "Divers Alert Network",
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}
This page presents a snapshot of public data from Divers Alert Network (DAN), captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Divers Alert Network (DAN): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://dan.org to view the most current version of its content and see directly what this company is about and what it offers.