Douglas Mortgage Centre
(https://douglasmortgage.ie) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names three advisors (Michael Creedon, Mary Cox, Niall Murphy), it provides no verifiable digital footprint for them, such as Person schema or sameAs links to professional registries or LinkedIn. The lack of an Organization schema with proper SameAs links to the Central Bank of Ireland register—despite claiming regulation in the H5—creates a gap in regulatory authority verification. The author ‘arthur’ has ‘not yet filled in any details’, further undermining the site’s authority.
The site makes bold claims such as ‘Fix Your Mortgage Rate Forever’ and ‘find the lender who will offer the highest mortgage facility levels’ but provides no case studies or data to back this up. There is a total absence of recent performance data; the site relies on anecdotes from 2013-2019 to prove its efficacy in 2026. There are no mentions of specific lenders currently on their panel or recent volume of mortgages closed.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/#webpage",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension - Cork Mortgages",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2020-08-20T17:50:18+00:00",
"dateModified": "2024-09-12T18:06:22+00:00",
"description": "Douglas Mortgage Centre search the market on your behalf to find the lender who will offer the highest mortgage facility levels and the best value mortgages rates.",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/contact-us/#webpage",
"url": "https://douglasmortgage.ie/contact-us/",
"name": "Contact Us - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2014-03-06T11:44:37+00:00",
"dateModified": "2026-05-18T12:47:46+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
}
]
}
/mortgage-advice/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/mortgage-advice/#webpage",
"url": "https://douglasmortgage.ie/mortgage-advice/",
"name": "Mortgage Advice - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2014-03-06T11:45:54+00:00",
"dateModified": "2026-05-18T12:52:01+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/mortgage-advice/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/mortgage-advice/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/mortgage-advice/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mortgage Advice"
}
]
}
]
}
/what-our-customers-say/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://douglasmortgage.ie/what-our-customers-say/#primaryimage",
"inLanguage": "en-US",
"url": "http://douglasmortgage.ie/wp-content/uploads/2014/03/sm-300x217.png",
"contentUrl": "http://douglasmortgage.ie/wp-content/uploads/2014/03/sm-300x217.png"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/what-our-customers-say/#webpage",
"url": "https://douglasmortgage.ie/what-our-customers-say/",
"name": "What our customers say - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://douglasmortgage.ie/what-our-customers-say/#primaryimage"
},
"datePublished": "2014-03-06T11:46:11+00:00",
"dateModified": "2022-01-23T12:36:58+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/what-our-customers-say/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/what-our-customers-say/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/what-our-customers-say/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What our customers say"
}
]
}
]
}
/author/arthur/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ProfilePage",
"@id": "https://douglasmortgage.ie/author/arthur/#webpage",
"url": "https://douglasmortgage.ie/author/arthur/",
"name": "arthur, Author at Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"breadcrumb": {
"@id": "https://douglasmortgage.ie/author/arthur/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/author/arthur/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/author/arthur/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Archives for arthur"
}
]
},
{
"@type": "Person",
"@id": "https://douglasmortgage.ie/#/schema/person/ab157f5b328eec186f5ae68000108d68",
"name": "arthur",
"image": {
"@type": "ImageObject",
"@id": "https://douglasmortgage.ie/#personlogo",
"inLanguage": "en-US",
"url": "https://secure.gravatar.com/avatar/1970f92b17a199fca416aaa17594fa10?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/1970f92b17a199fca416aaa17594fa10?s=96&d=mm&r=g",
"caption": "arthur"
},
"mainEntityOfPage": {
"@id": "https://douglasmortgage.ie/author/arthur/#webpage"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/about/#webpage",
"url": "https://douglasmortgage.ie/about/",
"name": "About - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2020-08-20T17:49:59+00:00",
"dateModified": "2024-09-12T18:07:50+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 0 |
| /contact-us/ | 32 | 0 |
| /mortgage-advice/ | 32 | 0 |
| /what-our-customers-say/ | 84 | 0 |
| /author/arthur/ | 32 | 0 |
| /about/ | 32 | 0 |
This page presents a snapshot of public data from Douglas Mortgage Centre, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Douglas Mortgage Centre: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://douglasmortgage.ie to view the most current version of its content and see directly what this company is about and what it offers.