Douglas Mortgage Centre
(https://douglasmortgage.ie) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is high; while the site boasts up to 84 reviews in its JSON metadata and displays star images, there are 0 proof_links_count provided to verify these on third-party platforms like Google or Trustpilot. The testimonials themselves are extremely stale; specific dates in the text include April 2019 and February 2019, which, relative to the May 2026 system date, makes the evidence over 7 years old. The trust_theatre_flag is true across all analyzed pages.
The ratio of verifiable proof to assertions is low. Across 6 pages, there are 0 external proof links. The evidence provided is almost entirely internal (self-hosted reviews and team bios) and significantly aged. The presence of Latin filler text in the blog section acts as a ‘negative proof’ point, suggesting a lack of ongoing professional oversight of the digital presence.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 0 |
| /contact-us/ | 32 | 0 |
| /mortgage-advice/ | 32 | 0 |
| /what-our-customers-say/ | 84 | 0 |
| /author/arthur/ | 32 | 0 |
| /about/ | 32 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/#webpage",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension - Cork Mortgages",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2020-08-20T17:50:18+00:00",
"dateModified": "2024-09-12T18:06:22+00:00",
"description": "Douglas Mortgage Centre search the market on your behalf to find the lender who will offer the highest mortgage facility levels and the best value mortgages rates.",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/contact-us/#webpage",
"url": "https://douglasmortgage.ie/contact-us/",
"name": "Contact Us - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2014-03-06T11:44:37+00:00",
"dateModified": "2026-05-18T12:47:46+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
}
]
}
/mortgage-advice/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/mortgage-advice/#webpage",
"url": "https://douglasmortgage.ie/mortgage-advice/",
"name": "Mortgage Advice - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2014-03-06T11:45:54+00:00",
"dateModified": "2026-05-18T12:52:01+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/mortgage-advice/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/mortgage-advice/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/mortgage-advice/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mortgage Advice"
}
]
}
]
}
/what-our-customers-say/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://douglasmortgage.ie/what-our-customers-say/#primaryimage",
"inLanguage": "en-US",
"url": "http://douglasmortgage.ie/wp-content/uploads/2014/03/sm-300x217.png",
"contentUrl": "http://douglasmortgage.ie/wp-content/uploads/2014/03/sm-300x217.png"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/what-our-customers-say/#webpage",
"url": "https://douglasmortgage.ie/what-our-customers-say/",
"name": "What our customers say - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://douglasmortgage.ie/what-our-customers-say/#primaryimage"
},
"datePublished": "2014-03-06T11:46:11+00:00",
"dateModified": "2022-01-23T12:36:58+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/what-our-customers-say/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/what-our-customers-say/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/what-our-customers-say/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What our customers say"
}
]
}
]
}
/author/arthur/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ProfilePage",
"@id": "https://douglasmortgage.ie/author/arthur/#webpage",
"url": "https://douglasmortgage.ie/author/arthur/",
"name": "arthur, Author at Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"breadcrumb": {
"@id": "https://douglasmortgage.ie/author/arthur/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/author/arthur/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/author/arthur/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Archives for arthur"
}
]
},
{
"@type": "Person",
"@id": "https://douglasmortgage.ie/#/schema/person/ab157f5b328eec186f5ae68000108d68",
"name": "arthur",
"image": {
"@type": "ImageObject",
"@id": "https://douglasmortgage.ie/#personlogo",
"inLanguage": "en-US",
"url": "https://secure.gravatar.com/avatar/1970f92b17a199fca416aaa17594fa10?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/1970f92b17a199fca416aaa17594fa10?s=96&d=mm&r=g",
"caption": "arthur"
},
"mainEntityOfPage": {
"@id": "https://douglasmortgage.ie/author/arthur/#webpage"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://douglasmortgage.ie/#website",
"url": "https://douglasmortgage.ie/",
"name": "Douglas Mortgage Life & Pension",
"description": "Cork Mortgage Centre",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://douglasmortgage.ie/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://douglasmortgage.ie/about/#webpage",
"url": "https://douglasmortgage.ie/about/",
"name": "About - Douglas Mortgage Life & Pension",
"isPartOf": {
"@id": "https://douglasmortgage.ie/#website"
},
"datePublished": "2020-08-20T17:49:59+00:00",
"dateModified": "2024-09-12T18:07:50+00:00",
"breadcrumb": {
"@id": "https://douglasmortgage.ie/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://douglasmortgage.ie/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://douglasmortgage.ie/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://douglasmortgage.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
}
]
}
This page presents a snapshot of public data from Douglas Mortgage Centre, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Douglas Mortgage Centre: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://douglasmortgage.ie to view the most current version of its content and see directly what this company is about and what it offers.