Freetrade
(https://freetrade.io) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is anchored in the platform’s regulatory status and scale rather than individual personas. The schema_json is highly robust, containing an Organization graph with 9 specific awards and multiple sameAs links to social profiles, which validates the brand’s digital footprint. The primary gap is the absence of named leadership or investment committee members in the provided data, which is typical for product-led fintech but less common in traditional wealth management.
The platform avoids traditional ‘performance’ BS by not guaranteeing returns, instead focusing on cost-savings as the primary performance metric. The claim that ‘76% of investors don’t know how much they’re losing to fees’ is substantiated with a specific YouGov August 2025 source citation. The ‘commission-free’ claim is forensics-checked against a detailed fee schedule, ensuring the marketing tone matches the operational reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://freetrade.io/#organization",
"name": "Freetrade",
"legalName": "Freetrade Limited",
"url": "https://freetrade.io",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/66289cd2c30bc8d40bd60733/66eac609c0b9ec3cf8f8a68c_pink%20logo%20horizontal.avif"
},
"description": "We're an award-winning self-directed investment platform. Whether you're saving for a home, a rainy day, or retirement, Freetrade is here for you. Launched in 2018, we pioneered commission-free investing in the UK. Since then, we've grown to a fully featured investment platform covering US, UK, and European stocks, tax-wrapped accounts, and more, to help you meet your goals.",
"slogan": "Investing. Simplified.",
"foundingDate": "2018",
"foundingLocation": {
"@type": "Country",
"name": "United Kingdom"
},
"areaServed": [
{
"@type": "Country",
"name": "United Kingdom"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "145 City Road",
"addressLocality": "London",
"addressRegion": "London",
"postalCode": "EC1V 1AZ",
"addressCountry": "GB"
},
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "Customer Support",
"url": "https://freetrade.io/contact",
"email": "hello@freetrade.io"
}
],
"sameAs": [
"https://www.linkedin.com/company/freetrade/",
"https://twitter.com/freetrade",
"https://www.instagram.com/freetrade/",
"https://www.youtube.com/c/freetrade",
"https://www.facebook.com/freetradeapp",
"https://uk.trustpilot.com/review/freetrade.io"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.3",
"reviewCount": "7272",
"bestRating": "5",
"worstRating": "1"
},
"award": [
"5 Star Winner – ISA Provider – Investors' Chronicle / Financial Times",
"5 Star Winner – Platform for International Shares – Investors' Chronicle / Financial Times",
"Provider of the Year 2025 – Finder Awards",
"Great Value – Stocks & Shares ISA – Which? – March 2026",
"Best for Low Cost ISA 2026 – Boring Money",
"Best for ETFs 2026 – Boring Money",
"Value for Money Winner 2026 – Boring Money",
"Best for Share Traders 2026 – Boring Money",
"Best for Low Cost SIPP (>£50k) 2026 – Boring Money"
]
},
{
"@type": "WebSite",
"@id": "https://freetrade.io/#website",
"url": "https://freetrade.io",
"name": "Freetrade",
"publisher": {
"@id": "https://freetrade.io/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://freetrade.io/search?query={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://freetrade.io/#webpage",
"url": "https://freetrade.io",
"name": "Your commission-free investing & stock trading app",
"isPartOf": {
"@id": "https://freetrade.io/#website"
},
"about": {
"@id": "https://freetrade.io/#organization"
}
},
{
"@type": "FinancialService",
"@id": "https://freetrade.io/#financialservice",
"name": "Freetrade",
"url": "https://freetrade.io",
"description": "We're an award-winning self-directed investment platform. Whether you're saving for a home, a rainy day, or retirement, Freetrade is here for you. Launched in 2018, we pioneered commission-free investing in the UK. Since then, we've grown to a fully featured investment platform covering US, UK, and European stocks, tax-wrapped accounts, and more, to help you meet your goals.",
"provider": {
"@id": "https://freetrade.io/#organization"
},
"areaServed": {
"@type": "Country",
"name": "United Kingdom"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Investment Plans",
"itemListElement": [
{
"@type": "Offer",
"name": "Basic Plan",
"description": "Free plan with commission-free investing in a Stocks and Shares ISA, a personal pension (SIPP), and a General Investment Account (GIA) across the full Freetrade stock universe.",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "0.00",
"priceCurrency": "GBP",
"billingDuration": "P1M"
}
},
{
"@type": "Offer",
"name": "Standard Plan",
"description": "Commission-free investing with enhanced benefits in a Stocks and Shares ISA, a personal pension (SIPP), and a General Investment Account (GIA) across the full Freetrade stock universe.",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "4.99",
"priceCurrency": "GBP",
"billingDuration": "P1M"
}
},
{
"@type": "Offer",
"name": "Plus Plan",
"description": "Premium commission-free investing including all advanced features and a Stocks and Shares ISA, a personal pension (SIPP), and a General Investment Account (GIA) across the full Freetrade stock universe.",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "9.99",
"priceCurrency": "GBP",
"billingDuration": "P1M"
}
}
]
}
}
]
}
/mutual-funds/
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://freetrade.io/mutual-funds#webpage",
"name": "Mutual Funds on Freetrade – Your low-cost platform for funds",
"description": "Start investing in mutual funds with Freetrade. Low-cost, no funds holding fees, and tax-efficient options in ISA & SIPP.",
"url": "https://freetrade.io/mutual-funds",
"inLanguage": "en",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://freetrade.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mutual Funds",
"item": "https://freetrade.io/mutual-funds"
}
]
},
"about": {
"@type": "FinancialProduct",
"name": "Invest in mutual funds with Freetrade",
"description": "Commission-free mutual funds investment platform offering 500+ funds from providers like Vanguard, BlackRock, and Royal London.",
"provider": {
"@type": "FinancialService",
"name": "Freetrade",
"url": "https://freetrade.io",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.prod.website-files.com/66289cd2c30bc8d40bd60733/666be5c91a56874940d048f5_Icon.svg"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "145 City Road",
"addressLocality": "London",
"postalCode": "EC1V 1AZ",
"addressCountry": "GB"
}
}
},
"mainEntity": [
{
"@type": "Question",
"name": "What are mutual funds?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Mutual funds offer instant diversification by investing in a basket of assets such as stocks and bonds. They are professionally managed and automatically rebalanced, making them a convenient way to invest without actively managing individual holdings."
}
}
]
}
/gilts/ — no schema detected (entity gap)
/learn/
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Learn hub",
"url": "https://freetrade.io/learn",
"description": "Easy-to-understand guides that break down key investing concepts, from beginner to advanced, so that you can invest more confidently.",
"inLanguage": "en",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "Article",
"position": 1,
"name": "Should I transfer my pension? 6 key considerations",
"description": "It's important to understand the risks, fees, and key considerations involved in transferring a pension before you get started.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/691371ce6d73b18d63bed726_Should%20I%20transfer%20my%20pension_%20-%201000x750.jpg"
},
{
"@type": "Article",
"position": 2,
"name": "How to invest in gold: A beginner's guide",
"description": "Discover how to invest in gold in 2025. Find out why investors like it, how it performs, its risks and benefits, and the best ways to invest in gold from the UK.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/690cb94401eaa8acca3fc2d6_How%20to%20invest%20in%20gold_301025.png"
},
{
"@type": "Article",
"position": 3,
"name": "What are stocks?",
"description": "Stocks are probably the first assets to come to mind when we talk about investment. But what are they, and how do they work?",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/6904e602fa20ebbddbc00b63_Rewrite_%20What%20is%20a%20stock_-%201000x750%20(1).jpg"
},
{
"@type": "Article",
"position": 4,
"name": "What is a crypto ETN?",
"description": "Crypto ETNs offer something new for UK retail investors. Find out what they are, how they work and how to invest.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/69021efff697314722ea0b87_What%20is%20Crypto__Article_081025-1.jpg"
},
{
"@type": "Article",
"position": 5,
"name": "What is a bond? - Everything you need to know",
"description": "Understand bond risks, returns, and how to invest in them.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68ffa515e515186d559b0b3f_68fa070b126ce008d78c864e_What%2520is%2520a%2520bond_(gilt-edged)-%25201000x750%2520(1).avif"
},
{
"@type": "Article",
"position": 6,
"name": "How to use a 'top funds' list: Five tips for picking mutual funds",
"description": "Overwhelmed by the number of 'top funds' lists and investment fund recommendations? Read Freetrade's five tips for finding your next investment fund.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68ffa506ab306c294e584a0b_68f267ae74d52b0762a4f54d_How%2520to%2520use%2520a%2520%2527top%2520funds%2527%2520list-%25201000x750.avif"
},
{
"@type": "Article",
"position": 7,
"name": "ETF vs Mutual fund: Which is best?",
"description": "Discover key differences between mutual funds and ETFs, and which might be right for you.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68ffa4f644667100b076a772_68cc29fbc86d93a882d7cd81_generic%2520article%2520headers%2520for%2520the%2520mutual%2520funds%2520(1).avif"
},
{
"@type": "Article",
"position": 8,
"name": "10 best investment funds in the UK",
"description": "Find out about the top investment funds in the UK, as well as which sectors and themes are popular among investors",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68ffa4f644667100b076a772_68cc29fbc86d93a882d7cd81_generic%2520article%2520headers%2520for%2520the%2520mutual%2520funds%2520(1).avif"
},
{
"@type": "Article",
"position": 9,
"name": "What is an investment fund?",
"description": "Find out more about investment funds, including why they are popular and the different types you can invest in.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68cc29fbc86d93a882d7cd81_generic%20article%20headers%20for%20the%20mutual%20funds%20(1).avif"
},
{
"@type": "Article",
"position": 10,
"name": "Types of mutual funds: A simple guide",
"description": "Learn about the different types of mutual funds and how they could fit into your portfolio",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68ffa4f644667100b076a772_68cc29fbc86d93a882d7cd81_generic%2520article%2520headers%2520for%2520the%2520mutual%2520funds%2520(1).avif"
},
{
"@type": "Article",
"position": 11,
"name": "Corporate action explained",
"description": "We demystify corporate action and proxy voting by looking at different types of events and the way they can impact shareholders.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/66cf04b5c568d84ff32a7ed9_62547917cb55995b9ee4e999_Untitled%2520design%252018.avif"
},
{
"@type": "Article",
"position": 12,
"name": "UK Investor's Guide to Mutual Funds",
"description": "Explore mutual fund investing in the UK with our guide. Learn the basics, mutual fund types, how they compare to ETFs, and how to invest with Freetrade.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68cc29fbc86d93a882d7cd81_generic%20article%20headers%20for%20the%20mutual%20funds%20(1).avif"
},
{
"@type": "Article",
"position": 13,
"name": "Pound-Cost Averaging vs Lump Sum Investing: Which is Best?",
"description": "Which of the two is the better investment strategy?",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68ffa509a7a95b5614dfb15a_68dba70b868c6c201c573718_Pound-Cost%2520Averaging%2520vs%2520Lump%2520Sum%2520Investing_%2520Which%2520is%2520Best_-%25201000x750.avif"
},
{
"@type": "Article",
"position": 14,
"name": "How to invest in stocks - A beginner's guide",
"description": "Learn how to invest in stocks. Step-by-step UK guide covers accounts, costs, strategies, and FAQs for beginners.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68d4144956546c3d26489746_How%20to%20Invest%20in%20Stocks%20%20-%201000x750.avif"
},
{
"@type": "Article",
"position": 15,
"name": "Building a fund portfolio for the long-term",
"description": "A step-by-step guide to mutual fund investing for the long-run.",
"image": "https://cdn.prod.website-files.com/662b354186a56c64929f8777/68ffa4faf89ef110a287b770_68cd55eabce12671fa44b3e6_Building%2520a%2520fund%2520portfolio%2520for%2520the%2520long-term_comms_280825_Web_120825.avif"
}
]
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://freetrade.io/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Resources",
"item": "https://freetrade.io/resources"
},
{
"@type": "ListItem",
"position": 3,
"name": "Guides",
"item": "https://freetrade.io/learn"
}
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
69Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 3 |
| /mutual-funds/ | 54 | 3 |
| /gilts/ | 2 | 1 |
| /learn/ | 0 | 1 |
Explore the other reputation pillars for Freetrade
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Freetrade, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Freetrade: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://freetrade.io to view the most current version of its content and see directly what this company is about and what it offers.