I'm Insured
(https://www.im-insured.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
There is a major missing_element: no FCA registration number is visible in the text or schema, which is a significant regulatory authority gap for a UK insurance site. Expert authors are listed as ‘Callum’ or ‘admin’ in the schema_json without digital footprints, professional qualifications (like DipPFS), or sameAs links to LinkedIn. Technical credibility is moderate, but the reliance on ’30 years combined experience’ without naming a single qualified individual creates a footprint gap.
The site makes bold performance claims like ‘Best Pricing Available’ and ‘Accurate Quotations’ without providing data on average savings or price-match guarantees. The ‘5.0/5.0 Rating’ claimed in H5 headers on multiple pages is inconsistent with the ‘4.9/5.0’ rating mentioned in the body text and meta descriptions. No case studies or measurable results from the 13 years of operation are documented beyond two short testimonials.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://im-insured.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/#webpage",
"url": "https://im-insured.co.uk/",
"name": "Comprehensive Personal & Business Insurance Quotes | I'm Insured",
"datePublished": "2016-07-20T17:39:33+00:00",
"dateModified": "2026-03-17T12:59:53+00:00",
"about": {
"@id": "https://im-insured.co.uk/#organization"
},
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/callum/",
"name": "Callum",
"url": "https://im-insured.co.uk/author/callum/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/74e90d2f02bec6ddbe2261637c3b8397011ea4dd6b5caf4df34ae76e6f4a6e28?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/74e90d2f02bec6ddbe2261637c3b8397011ea4dd6b5caf4df34ae76e6f4a6e28?s=96&d=mm&r=g",
"caption": "Callum",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Comprehensive Personal & Business Insurance Quotes | I'm Insured",
"datePublished": "2016-07-20T17:39:33+00:00",
"dateModified": "2026-03-17T12:59:53+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/callum/",
"name": "Callum"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "Compare tailored insurance solutions including Life, Health, Business, and Home insurance. Get expert advice and competitive quotes from I'm Insured today.",
"name": "Comprehensive Personal & Business Insurance Quotes | I'm Insured",
"@id": "https://im-insured.co.uk/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/#webpage"
}
}
]
}
/life-insurance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/life-insurance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/life-insurance/#webpage",
"url": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance Quotes | Secure Your Family’s Future | I'm Insured",
"datePublished": "2019-11-16T22:44:20+00:00",
"dateModified": "2025-12-10T15:01:26+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/life-insurance/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/admin/",
"name": "admin",
"url": "https://im-insured.co.uk/author/admin/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/5f3a9f9ec3194fe6d850e1ac5f69f9323c6552104f81b2d1d9d0a77b6bdbfe77?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/5f3a9f9ec3194fe6d850e1ac5f69f9323c6552104f81b2d1d9d0a77b6bdbfe77?s=96&d=mm&r=g",
"caption": "admin",
"inLanguage": "en-US"
},
"sameAs": [
"https://im-insured.co.uk"
],
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Life Insurance Quotes | Secure Your Family’s Future | I'm Insured",
"datePublished": "2019-11-16T22:44:20+00:00",
"dateModified": "2025-12-10T15:01:26+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/admin/",
"name": "admin"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "Protect your loved ones with affordable life insurance. Compare policies from leading UK providers to ensure financial security with I'm Insured.",
"name": "Life Insurance Quotes | Secure Your Family’s Future | I'm Insured",
"@id": "https://im-insured.co.uk/life-insurance/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/life-insurance/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/life-insurance/#webpage"
}
}
]
}
/life/ — no schema detected (entity gap)
/business-insurance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/business-insurance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/business-insurance/",
"name": "Business Insurance"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/business-insurance/#webpage",
"url": "https://im-insured.co.uk/business-insurance/",
"name": "Business Insurance Solutions | Protect Your Company | I'm Insured",
"datePublished": "2023-08-10T09:33:04+00:00",
"dateModified": "2025-08-19T09:01:26+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/business-insurance/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured",
"url": "https://im-insured.co.uk/author/dev/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Business Insurance Solutions | Protect Your Company | I'm Insured",
"datePublished": "2023-08-10T09:33:04+00:00",
"dateModified": "2025-08-19T09:01:26+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "From liability to asset protection, find the right business insurance to safeguard your company’s future. Compare specialised cover with I'm Insured.",
"name": "Business Insurance Solutions | Protect Your Company | I'm Insured",
"@id": "https://im-insured.co.uk/business-insurance/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/business-insurance/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/business-insurance/#webpage"
}
}
]
}
/life-insurance/critical-illness-cover/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance"
}
},
{
"@type": "ListItem",
"position": "3",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/",
"name": "Critical Illness Cover"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#webpage",
"url": "https://im-insured.co.uk/life-insurance/critical-illness-cover/",
"name": "Critical Illness Cover | Financial Support During Illness | I'm Insured",
"datePublished": "2023-08-24T17:04:09+00:00",
"dateModified": "2026-03-17T13:01:02+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured",
"url": "https://im-insured.co.uk/author/dev/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Critical Illness Cover | Financial Support During Illness | I'm Insured",
"datePublished": "2023-08-24T17:04:09+00:00",
"dateModified": "2026-03-17T13:01:02+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "Receive a tax-free lump sum if you are diagnosed with a serious illness. Ensure your bills are paid while you recover. Get a quote from I'm Insured.",
"name": "Critical Illness Cover | Financial Support During Illness | I'm Insured",
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#webpage"
}
}
]
}
/life-insurance/income-protection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance"
}
},
{
"@type": "ListItem",
"position": "3",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/",
"name": "Income Protection"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#webpage",
"url": "https://im-insured.co.uk/life-insurance/income-protection/",
"name": "Income Protection Insurance | Secure Your Monthly Pay | I'm Insured",
"datePublished": "2023-08-15T17:47:25+00:00",
"dateModified": "2025-08-19T08:54:43+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured",
"url": "https://im-insured.co.uk/author/dev/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Income Protection Insurance | Secure Your Monthly Pay | I'm Insured",
"datePublished": "2023-08-15T17:47:25+00:00",
"dateModified": "2025-08-19T08:54:43+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "If you're unable to work due to illness or injury, income protection ensures you still receive a regular salary. Stay stable with I'm Insured.",
"name": "Income Protection Insurance | Secure Your Monthly Pay | I'm Insured",
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#webpage"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
53Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /life-insurance/ | 11 | 1 |
| /life/ | 0 | 0 |
| /business-insurance/ | 8 | 1 |
| /life-insurance/critical-illness-cover/ | 10 | 1 |
| /life-insurance/income-protection/ | 11 | 1 |
Explore the other reputation pillars for I'm Insured
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from I'm Insured, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to I'm Insured: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.im-insured.co.uk to view the most current version of its content and see directly what this company is about and what it offers.