I'm Insured
(https://www.im-insured.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
Review counts are present (ranging from 8 to 13 per page) but the proof_links_count is only 1 across most pages, indicating a lack of verifiable external paths for every claim. The testimonials cited (e.g., ‘John Cox Webflow’) use suspicious placeholder-style company names that mirror common template categories. The claim ‘The Best Life Insurance Comparison Service in the UK’ is presented as an H2 without any linked third-party award or data to substantiate ‘Best.’
The ratio of verifiable evidence to vague assertions is poor. Specific proof points are limited to ’13 years’ and ‘200+ providers.’ Vague assertions dominate, particularly regarding the ‘experienced advisers’ and ‘smart comparison tools.’ Out of 6 analyzed pages, only the Feefo reference serves as external validation, but it is not supported by a direct verified link in the provided data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
53Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /life-insurance/ | 11 | 1 |
| /life/ | 0 | 0 |
| /business-insurance/ | 8 | 1 |
| /life-insurance/critical-illness-cover/ | 10 | 1 |
| /life-insurance/income-protection/ | 11 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://im-insured.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/#webpage",
"url": "https://im-insured.co.uk/",
"name": "Comprehensive Personal & Business Insurance Quotes | I'm Insured",
"datePublished": "2016-07-20T17:39:33+00:00",
"dateModified": "2026-03-17T12:59:53+00:00",
"about": {
"@id": "https://im-insured.co.uk/#organization"
},
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/callum/",
"name": "Callum",
"url": "https://im-insured.co.uk/author/callum/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/74e90d2f02bec6ddbe2261637c3b8397011ea4dd6b5caf4df34ae76e6f4a6e28?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/74e90d2f02bec6ddbe2261637c3b8397011ea4dd6b5caf4df34ae76e6f4a6e28?s=96&d=mm&r=g",
"caption": "Callum",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Comprehensive Personal & Business Insurance Quotes | I'm Insured",
"datePublished": "2016-07-20T17:39:33+00:00",
"dateModified": "2026-03-17T12:59:53+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/callum/",
"name": "Callum"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "Compare tailored insurance solutions including Life, Health, Business, and Home insurance. Get expert advice and competitive quotes from I'm Insured today.",
"name": "Comprehensive Personal & Business Insurance Quotes | I'm Insured",
"@id": "https://im-insured.co.uk/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/#webpage"
}
}
]
}
/life-insurance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/life-insurance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/life-insurance/#webpage",
"url": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance Quotes | Secure Your Family’s Future | I'm Insured",
"datePublished": "2019-11-16T22:44:20+00:00",
"dateModified": "2025-12-10T15:01:26+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/life-insurance/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/admin/",
"name": "admin",
"url": "https://im-insured.co.uk/author/admin/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/5f3a9f9ec3194fe6d850e1ac5f69f9323c6552104f81b2d1d9d0a77b6bdbfe77?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/5f3a9f9ec3194fe6d850e1ac5f69f9323c6552104f81b2d1d9d0a77b6bdbfe77?s=96&d=mm&r=g",
"caption": "admin",
"inLanguage": "en-US"
},
"sameAs": [
"https://im-insured.co.uk"
],
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Life Insurance Quotes | Secure Your Family’s Future | I'm Insured",
"datePublished": "2019-11-16T22:44:20+00:00",
"dateModified": "2025-12-10T15:01:26+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/admin/",
"name": "admin"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "Protect your loved ones with affordable life insurance. Compare policies from leading UK providers to ensure financial security with I'm Insured.",
"name": "Life Insurance Quotes | Secure Your Family’s Future | I'm Insured",
"@id": "https://im-insured.co.uk/life-insurance/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/life-insurance/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/life-insurance/#webpage"
}
}
]
}
/life/ — no schema detected (entity gap)
/business-insurance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/business-insurance/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/business-insurance/",
"name": "Business Insurance"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/business-insurance/#webpage",
"url": "https://im-insured.co.uk/business-insurance/",
"name": "Business Insurance Solutions | Protect Your Company | I'm Insured",
"datePublished": "2023-08-10T09:33:04+00:00",
"dateModified": "2025-08-19T09:01:26+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/business-insurance/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured",
"url": "https://im-insured.co.uk/author/dev/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Business Insurance Solutions | Protect Your Company | I'm Insured",
"datePublished": "2023-08-10T09:33:04+00:00",
"dateModified": "2025-08-19T09:01:26+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "From liability to asset protection, find the right business insurance to safeguard your company’s future. Compare specialised cover with I'm Insured.",
"name": "Business Insurance Solutions | Protect Your Company | I'm Insured",
"@id": "https://im-insured.co.uk/business-insurance/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/business-insurance/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/business-insurance/#webpage"
}
}
]
}
/life-insurance/critical-illness-cover/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance"
}
},
{
"@type": "ListItem",
"position": "3",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/",
"name": "Critical Illness Cover"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#webpage",
"url": "https://im-insured.co.uk/life-insurance/critical-illness-cover/",
"name": "Critical Illness Cover | Financial Support During Illness | I'm Insured",
"datePublished": "2023-08-24T17:04:09+00:00",
"dateModified": "2026-03-17T13:01:02+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured",
"url": "https://im-insured.co.uk/author/dev/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Critical Illness Cover | Financial Support During Illness | I'm Insured",
"datePublished": "2023-08-24T17:04:09+00:00",
"dateModified": "2026-03-17T13:01:02+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "Receive a tax-free lump sum if you are diagnosed with a serious illness. Ensure your bills are paid while you recover. Get a quote from I'm Insured.",
"name": "Critical Illness Cover | Financial Support During Illness | I'm Insured",
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/life-insurance/critical-illness-cover/#webpage"
}
}
]
}
/life-insurance/income-protection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"InsuranceAgency",
"Organization"
],
"@id": "https://im-insured.co.uk/#organization",
"name": "I'm Insured",
"url": "https://im-insured.co.uk",
"sameAs": [
"https://www.facebook.com/ImInsuredUK/",
"https://twitter.com/im_insured"
],
"logo": {
"@type": "ImageObject",
"@id": "https://im-insured.co.uk/#logo",
"url": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"contentUrl": "https://im-insured.co.uk/wp-content/uploads/2026/03/logo-4-2.png",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"openingHours": [
"Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 09:00-17:00"
],
"image": {
"@id": "https://im-insured.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://im-insured.co.uk/#website",
"url": "https://im-insured.co.uk",
"name": "I'm Insured",
"alternateName": "I'm Insured",
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"item": {
"@id": "https://im-insured.co.uk",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": "2",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/",
"name": "Life Insurance"
}
},
{
"@type": "ListItem",
"position": "3",
"item": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/",
"name": "Income Protection"
}
}
]
},
{
"@type": "WebPage",
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#webpage",
"url": "https://im-insured.co.uk/life-insurance/income-protection/",
"name": "Income Protection Insurance | Secure Your Monthly Pay | I'm Insured",
"datePublished": "2023-08-15T17:47:25+00:00",
"dateModified": "2025-08-19T08:54:43+00:00",
"isPartOf": {
"@id": "https://im-insured.co.uk/#website"
},
"inLanguage": "en-US",
"breadcrumb": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#breadcrumb"
}
},
{
"@type": "Person",
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured",
"url": "https://im-insured.co.uk/author/dev/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/83d8407d75d9449f9bba61a5b96c84ead76d5d516789f707c874d16f9acb85e2?s=96&d=mm&r=g",
"caption": "I'm Insured",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://im-insured.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Income Protection Insurance | Secure Your Monthly Pay | I'm Insured",
"datePublished": "2023-08-15T17:47:25+00:00",
"dateModified": "2025-08-19T08:54:43+00:00",
"author": {
"@id": "https://im-insured.co.uk/author/dev/",
"name": "I'm Insured"
},
"publisher": {
"@id": "https://im-insured.co.uk/#organization"
},
"description": "If you're unable to work due to illness or injury, income protection ensures you still receive a regular salary. Stay stable with I'm Insured.",
"name": "Income Protection Insurance | Secure Your Monthly Pay | I'm Insured",
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#richSnippet",
"isPartOf": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://im-insured.co.uk/life-insurance/income-protection/#webpage"
}
}
]
}
Explore the other reputation pillars for I'm Insured
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from I'm Insured, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to I'm Insured: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.im-insured.co.uk to view the most current version of its content and see directly what this company is about and what it offers.