Based on 1232 businesses audited.
Financial Services, Banking & Insurance Reputation: ING Groep N.V. (www.ing.com)
ING avoids the ‘Extreme BS’ category by backing its vague consumer slogans with cold, hard financial reporting. It is a high-substance corporate machine wearing a slightly vacuous, fluff-heavy marketing mask. The score is elevated primarily by missing technical metadata and a few dead-end content pages.
Financial Services, Banking & Insurance Reputation: ING Groep N.V. (www.ing.com)
The site perfectly aligns with the Financial Services and Banking category, specifically as a global corporate entity. The content focuses heavily on regulatory compliance, shareholder information, and wholesale/retail banking divisions across 100+ countries.
“The score of 68 reflects a 'Low BS' profile. Points were primarily earned in the Trust and Proof pillar due to the discrepancy between review counts and proof links, and in the Commodity Fingerprint pillar for using recycled industry mantras. The lack of schema data and the empty Share Performance page also contributed to the penalty.”