ING Groep N.V.
(https://www.ing.com) 📸 Data Snapshot: May 17, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is generally strong due to the listing of named executives (Steven van Rijswijk) and board members with links to profiles. However, the site suffers from a technical credibility gap due to the ‘Share performance’ page being virtually empty and the complete absence of structured JSON-LD schema (schema_json is null) in the provided data. This lack of technical SEO structure for an entity of this scale is a minor authority red flag.
Most performance claims are anchored in verifiable financial reporting (1Q2026 press releases), which significantly lowers the BS score. The main disconnect lies in the marketing tone of the sustainability section, which admits ‘we still finance more that’s not [sustainable]’ while simultaneously claiming to ‘play a leading role’ in the low-carbon transition. This creates a rhetorical gap between the bold H2 ‘Putting sustainability at the heart’ and the admitted reality of the current portfolio.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 0 |
| /about-us/ing-at-a-glance/ | 7 | 0 |
| /investors/share-information/share-performance/ | 6 | 0 |
| /about-us/ing-in-your-area/ | 6 | 0 |
| /about-us/management-structure/supervisory-board/ | 6 | 0 |
| /about-us/management-structure/executive-board-and-management-board-banking/ | 6 | 0 |
This page presents a snapshot of public data from ING Groep N.V., captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ING Groep N.V.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.ing.com to view the most current version of its content and see directly what this company is about and what it offers.