iShares by BlackRock
(https://ishares.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
There are zero authority gaps. The schema_json is exceptionally robust, providing a foundingDate (2001), a named founder (Lee Thomas Kranefuss), and a specific physical address at Drapers Gardens, London. The inclusion of sameAs links to Wikipedia, LinkedIn, and Twitter provides a complete digital footprint that validates the brand’s global authority. The connection to BlackRock Advisors (UK) Limited is explicitly stated and supported by regulatory registration numbers.
The marketing tone is surprisingly conservative, overshadowed by extensive risk warnings (‘Past performance is not a reliable indicator…’). There is no disconnect between claims and evidence because the ‘performance’ claims are tied to specific, searchable fund tickers rather than vague promises of wealth. The only disconnect is the technical failure of the ‘ETF Investments’ sub-page, which undermines the claim of being a seamless digital investment partner.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK",
"postalCode": "EC2N 2DL",
"streetAddress": "Drapers Gardens, 12 Throgmorton Avenue"
},
"name": "iShares",
"url": "https://www.ishares.com/uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"height": "23px",
"width": "162px",
"description": "Home"
},
"foundingDate": "2001",
"founders": [
{
"@type": "Person",
"name": "Lee Thomas Kranefuss"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 207-743-1500",
"contactType": "iShares Customer Service",
"areaServed": "UK",
"availableLanguage": "en"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/IShares",
"https://twitter.com/iShares",
"https://www.youtube.com/user/isharesetfs",
"https://www.facebook.com/iShares/",
"https://www.linkedin.com/showcase/ishares/"
]
},
{
"@context": "https://schema.org",
"@type": "FinancialService",
"name": "iShares",
"image": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"@id": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"url": "https://www.ishares.com/uk",
"telephone": "+44 207-743-1500",
"makesOffer": [
{
"@type": "offer",
"name": "iShares ETF Investments List",
"url": "https://www.ishares.com/uk/individual/en/products/etf-investments"
},
{
"@type": "offer",
"name": "Fund Comparison",
"url": "https://www.ishares.com/uk/individual/en/products/compare-funds"
},
{
"@type": "offer",
"name": "Market outlook and portfolio ideas Insights",
"url": "https://www.ishares.com/uk/individual/en/insights/portfolio-ideas"
},
{
"@type": "offer",
"name": "Explore sustainable investing",
"url": "https://www.ishares.com/uk/individual/en/themes/sustainable-investing"
},
{
"@type": "offer",
"name": "Megatrends Navigation Page",
"url": "https://www.ishares.com/uk/individual/en/themes/thematic-investing"
}
]
},
{
"@context": "http://schema.org",
"@type": "InvestmentFund",
"name": "iShares Exchange Traded Funds (ETFs)",
"url": "https://www.ishares.com/uk",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how."
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "iShares Exchange Traded Funds (ETFs)",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how.",
"publisher": {
"@type": "Organization",
"name": "iShares"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "iShares",
"url": "https://www.ishares.com/uk",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ishares.com/uk/individual/en/search/summary-search-results?searchText={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/uk/individual/en/products/etf-investments/ — no schema detected (entity gap)
/uk/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK",
"postalCode": "EC2N 2DL",
"streetAddress": "Drapers Gardens, 12 Throgmorton Avenue"
},
"name": "iShares",
"url": "https://www.ishares.com/uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"height": "23px",
"width": "162px",
"description": "Home"
},
"foundingDate": "2001",
"founders": [
{
"@type": "Person",
"name": "Lee Thomas Kranefuss"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 207-743-1500",
"contactType": "iShares Customer Service",
"areaServed": "UK",
"availableLanguage": "en"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/IShares",
"https://twitter.com/iShares",
"https://www.youtube.com/user/isharesetfs",
"https://www.facebook.com/iShares/",
"https://www.linkedin.com/showcase/ishares/"
]
},
{
"@context": "https://schema.org",
"@type": "FinancialService",
"name": "iShares",
"image": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"@id": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"url": "https://www.ishares.com/uk",
"telephone": "+44 207-743-1500",
"makesOffer": [
{
"@type": "offer",
"name": "iShares ETF Investments List",
"url": "https://www.ishares.com/uk/individual/en/products/etf-investments"
},
{
"@type": "offer",
"name": "Fund Comparison",
"url": "https://www.ishares.com/uk/individual/en/products/compare-funds"
},
{
"@type": "offer",
"name": "Market outlook and portfolio ideas Insights",
"url": "https://www.ishares.com/uk/individual/en/insights/portfolio-ideas"
},
{
"@type": "offer",
"name": "Explore sustainable investing",
"url": "https://www.ishares.com/uk/individual/en/themes/sustainable-investing"
},
{
"@type": "offer",
"name": "Megatrends Navigation Page",
"url": "https://www.ishares.com/uk/individual/en/themes/thematic-investing"
}
]
},
{
"@context": "http://schema.org",
"@type": "InvestmentFund",
"name": "iShares Exchange Traded Funds (ETFs)",
"url": "https://www.ishares.com/uk",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how."
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "iShares Exchange Traded Funds (ETFs)",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how.",
"publisher": {
"@type": "Organization",
"name": "iShares"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "iShares",
"url": "https://www.ishares.com/uk",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ishares.com/uk/individual/en/search/summary-search-results?searchText={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/uk/individual/en/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK",
"postalCode": "EC2N 2DL",
"streetAddress": "Drapers Gardens, 12 Throgmorton Avenue"
},
"name": "iShares",
"url": "https://www.ishares.com/uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"height": "23px",
"width": "162px",
"description": "Home"
},
"foundingDate": "2001",
"founders": [
{
"@type": "Person",
"name": "Lee Thomas Kranefuss"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 207-743-1500",
"contactType": "iShares Customer Service",
"areaServed": "UK",
"availableLanguage": "en"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/IShares",
"https://twitter.com/iShares",
"https://www.youtube.com/user/isharesetfs",
"https://www.facebook.com/iShares/",
"https://www.linkedin.com/showcase/ishares/"
]
},
{
"@context": "https://schema.org",
"@type": "FinancialService",
"name": "iShares",
"image": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"@id": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"url": "https://www.ishares.com/uk",
"telephone": "+44 207-743-1500",
"makesOffer": [
{
"@type": "offer",
"name": "iShares ETF Investments List",
"url": "https://www.ishares.com/uk/individual/en/products/etf-investments"
},
{
"@type": "offer",
"name": "Fund Comparison",
"url": "https://www.ishares.com/uk/individual/en/products/compare-funds"
},
{
"@type": "offer",
"name": "Market outlook and portfolio ideas Insights",
"url": "https://www.ishares.com/uk/individual/en/insights/portfolio-ideas"
},
{
"@type": "offer",
"name": "Explore sustainable investing",
"url": "https://www.ishares.com/uk/individual/en/themes/sustainable-investing"
},
{
"@type": "offer",
"name": "Megatrends Navigation Page",
"url": "https://www.ishares.com/uk/individual/en/themes/thematic-investing"
}
]
},
{
"@context": "http://schema.org",
"@type": "InvestmentFund",
"name": "iShares Exchange Traded Funds (ETFs)",
"url": "https://www.ishares.com/uk",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how."
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "iShares Exchange Traded Funds (ETFs)",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how.",
"publisher": {
"@type": "Organization",
"name": "iShares"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "iShares",
"url": "https://www.ishares.com/uk",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ishares.com/uk/individual/en/search/summary-search-results?searchText={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
4Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /uk/individual/en/products/etf-investments/ | 1 | 0 |
| /uk/ | 1 | 0 |
| /uk/individual/en/ | 1 | 0 |
Explore the other reputation pillars for iShares by BlackRock
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from iShares by BlackRock, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to iShares by BlackRock: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ishares.com to view the most current version of its content and see directly what this company is about and what it offers.