iShares by BlackRock
(https://ishares.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site triggers the trust_theatre_flag across all primary pages, indicating a high reliance on regulatory authority as a trust signal. While the site references 1 review in the metadata, the proof_links_count is 0 across all pages, meaning there are no outbound links to third-party review platforms or independent verification of performance in the provided crawl. The site compensates for this with heavy ‘regulatory theatre,’ citing FCA registration and MiFID compliance in exhaustive detail, though these are legal requirements rather than voluntary proof of excellence.
Proof density is high regarding regulatory and identity markers but low regarding social proof. The site provides a verifiable FCA registration number and physical corporate location, which are primary BS-reducers in finance. However, it lacks the ‘Expert guidance’ substantiation promised in the meta description; the team members and specific fund managers are not listed or linked via Person schema, leaving the ‘expert’ claim partially unsubstantiated at the human level.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /uk/individual/en/products/etf-investments/ | 1 | 0 |
| /uk/ | 1 | 0 |
| /uk/individual/en/ | 1 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK",
"postalCode": "EC2N 2DL",
"streetAddress": "Drapers Gardens, 12 Throgmorton Avenue"
},
"name": "iShares",
"url": "https://www.ishares.com/uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"height": "23px",
"width": "162px",
"description": "Home"
},
"foundingDate": "2001",
"founders": [
{
"@type": "Person",
"name": "Lee Thomas Kranefuss"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 207-743-1500",
"contactType": "iShares Customer Service",
"areaServed": "UK",
"availableLanguage": "en"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/IShares",
"https://twitter.com/iShares",
"https://www.youtube.com/user/isharesetfs",
"https://www.facebook.com/iShares/",
"https://www.linkedin.com/showcase/ishares/"
]
},
{
"@context": "https://schema.org",
"@type": "FinancialService",
"name": "iShares",
"image": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"@id": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"url": "https://www.ishares.com/uk",
"telephone": "+44 207-743-1500",
"makesOffer": [
{
"@type": "offer",
"name": "iShares ETF Investments List",
"url": "https://www.ishares.com/uk/individual/en/products/etf-investments"
},
{
"@type": "offer",
"name": "Fund Comparison",
"url": "https://www.ishares.com/uk/individual/en/products/compare-funds"
},
{
"@type": "offer",
"name": "Market outlook and portfolio ideas Insights",
"url": "https://www.ishares.com/uk/individual/en/insights/portfolio-ideas"
},
{
"@type": "offer",
"name": "Explore sustainable investing",
"url": "https://www.ishares.com/uk/individual/en/themes/sustainable-investing"
},
{
"@type": "offer",
"name": "Megatrends Navigation Page",
"url": "https://www.ishares.com/uk/individual/en/themes/thematic-investing"
}
]
},
{
"@context": "http://schema.org",
"@type": "InvestmentFund",
"name": "iShares Exchange Traded Funds (ETFs)",
"url": "https://www.ishares.com/uk",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how."
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "iShares Exchange Traded Funds (ETFs)",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how.",
"publisher": {
"@type": "Organization",
"name": "iShares"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "iShares",
"url": "https://www.ishares.com/uk",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ishares.com/uk/individual/en/search/summary-search-results?searchText={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/uk/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK",
"postalCode": "EC2N 2DL",
"streetAddress": "Drapers Gardens, 12 Throgmorton Avenue"
},
"name": "iShares",
"url": "https://www.ishares.com/uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"height": "23px",
"width": "162px",
"description": "Home"
},
"foundingDate": "2001",
"founders": [
{
"@type": "Person",
"name": "Lee Thomas Kranefuss"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 207-743-1500",
"contactType": "iShares Customer Service",
"areaServed": "UK",
"availableLanguage": "en"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/IShares",
"https://twitter.com/iShares",
"https://www.youtube.com/user/isharesetfs",
"https://www.facebook.com/iShares/",
"https://www.linkedin.com/showcase/ishares/"
]
},
{
"@context": "https://schema.org",
"@type": "FinancialService",
"name": "iShares",
"image": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"@id": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"url": "https://www.ishares.com/uk",
"telephone": "+44 207-743-1500",
"makesOffer": [
{
"@type": "offer",
"name": "iShares ETF Investments List",
"url": "https://www.ishares.com/uk/individual/en/products/etf-investments"
},
{
"@type": "offer",
"name": "Fund Comparison",
"url": "https://www.ishares.com/uk/individual/en/products/compare-funds"
},
{
"@type": "offer",
"name": "Market outlook and portfolio ideas Insights",
"url": "https://www.ishares.com/uk/individual/en/insights/portfolio-ideas"
},
{
"@type": "offer",
"name": "Explore sustainable investing",
"url": "https://www.ishares.com/uk/individual/en/themes/sustainable-investing"
},
{
"@type": "offer",
"name": "Megatrends Navigation Page",
"url": "https://www.ishares.com/uk/individual/en/themes/thematic-investing"
}
]
},
{
"@context": "http://schema.org",
"@type": "InvestmentFund",
"name": "iShares Exchange Traded Funds (ETFs)",
"url": "https://www.ishares.com/uk",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how."
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "iShares Exchange Traded Funds (ETFs)",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how.",
"publisher": {
"@type": "Organization",
"name": "iShares"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "iShares",
"url": "https://www.ishares.com/uk",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ishares.com/uk/individual/en/search/summary-search-results?searchText={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/uk/individual/en/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"addressRegion": "Greater London",
"addressCountry": "UK",
"postalCode": "EC2N 2DL",
"streetAddress": "Drapers Gardens, 12 Throgmorton Avenue"
},
"name": "iShares",
"url": "https://www.ishares.com/uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"height": "23px",
"width": "162px",
"description": "Home"
},
"foundingDate": "2001",
"founders": [
{
"@type": "Person",
"name": "Lee Thomas Kranefuss"
}
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+44 207-743-1500",
"contactType": "iShares Customer Service",
"areaServed": "UK",
"availableLanguage": "en"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/IShares",
"https://twitter.com/iShares",
"https://www.youtube.com/user/isharesetfs",
"https://www.facebook.com/iShares/",
"https://www.linkedin.com/showcase/ishares/"
]
},
{
"@context": "https://schema.org",
"@type": "FinancialService",
"name": "iShares",
"image": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"@id": "https://www.ishares.com/blk-one-c-assets/images/media-bin/web/global/logos/logo-ishares.svg",
"url": "https://www.ishares.com/uk",
"telephone": "+44 207-743-1500",
"makesOffer": [
{
"@type": "offer",
"name": "iShares ETF Investments List",
"url": "https://www.ishares.com/uk/individual/en/products/etf-investments"
},
{
"@type": "offer",
"name": "Fund Comparison",
"url": "https://www.ishares.com/uk/individual/en/products/compare-funds"
},
{
"@type": "offer",
"name": "Market outlook and portfolio ideas Insights",
"url": "https://www.ishares.com/uk/individual/en/insights/portfolio-ideas"
},
{
"@type": "offer",
"name": "Explore sustainable investing",
"url": "https://www.ishares.com/uk/individual/en/themes/sustainable-investing"
},
{
"@type": "offer",
"name": "Megatrends Navigation Page",
"url": "https://www.ishares.com/uk/individual/en/themes/thematic-investing"
}
]
},
{
"@context": "http://schema.org",
"@type": "InvestmentFund",
"name": "iShares Exchange Traded Funds (ETFs)",
"url": "https://www.ishares.com/uk",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how."
},
{
"@context": "http://schema.org",
"@type": "WebPage",
"name": "iShares Exchange Traded Funds (ETFs)",
"description": "iShares by BlackRock, the largest provider of exchange-traded-funds (ETFs) in the world, provides exposure to various asset classes. Discover how.",
"publisher": {
"@type": "Organization",
"name": "iShares"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "iShares",
"url": "https://www.ishares.com/uk",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ishares.com/uk/individual/en/search/summary-search-results?searchText={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
This page presents a snapshot of public data from iShares by BlackRock, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to iShares by BlackRock: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ishares.com to view the most current version of its content and see directly what this company is about and what it offers.