MoneySavingExpert.com
(http://www.moneysavingexpert.com) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are no authority gaps; the site is anchored by a verified founder (Martin Lewis) and specific editorial team members (e.g., Sarah Monro, Hannah McEwen) who are linked via Person schema. The technical implementation is robust, with deep schema_json including Organization, WebSite, and BreadcrumbList properties. The mention of the 2026 BAFTA TV Special Award provides a high-authority temporal anchor that validates the ‘expert’ signal.
The site demonstrates a rare alignment between performance claims and evidence. When it claims to provide ‘top broadband results,’ it follows up with a list of 36 offers and a lowPrice of 19.5 GBP in the Product schema. It doesn’t just claim to help with household bills; it provides an ‘Energy Price Cap Calculator’ and ‘Cheap Mobile Finder’ as literal proof of capability.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "MoneySavingExpert.com",
"url": "https://www.moneysavingexpert.com/"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MoneySavingExpert.com",
"sameAs": [
"https://www.facebook.com/MoneySavingExpert/",
"https://twitter.com/MoneySavingExp",
"https://www.instagram.com/moneysavingexp/",
"https://www.pinterest.co.uk/MoneySavingExpert/",
"https://www.linkedin.com/company/moneysavingexpert-com/",
"https://www.youtube.com/user/MoneySavingExpert"
],
"url": "https://www.moneysavingexpert.com/",
"contactPoint": {
"@type": "ContactPoint",
"url": "https://www.moneysavingexpert.com/site/site-contacts/",
"contactType": "customer support"
},
"founder": {
"@type": "Person",
"name": "Martin Lewis"
},
"foundingDate": 2003,
"legalName": "MoneySavingExpert.com Limited",
"logo": "https://images.ctfassets.net/x1xkqhj4w3lh/56ZHL83h9ah5K06nHKZtwu/bd61a7733167f892a742edf2d645e4e9/mse_sharing_logo.png",
"parentOrganization": {
"@type": "Organization",
"name": "MONY Group plc"
},
"publishingPrinciples": "https://www.moneysavingexpert.com/site/editorial-code/",
"slogan": "Cutting your costs, fighting your corner"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Money Saving Expert: Credit Cards, Shopping, Bank Charges, Cheap Flights and more",
"description": "Martin Lewis' free site helps you save on car insurance, credit cards, mortgages & more. Find expert money tips, top deals, comparisons & tools to cut costs.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/"
}
]
/compare-broadband-deals/
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Compare broadband deals",
"offers": {
"@type": "AggregateOffer",
"lowPrice": 19.5,
"priceCurrency": "GBP",
"availability": "http://schema.org/InStock",
"offerCount": 36
}
}
/travel/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Travel Guides | MoneySavingExpert",
"description": "Guides and tools to help you save money on travel & cut motoring costs from Martin Lewis and MoneySavingExpert.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/travel/",
"reviewedBy": {
"@type": "Person",
"name": "Sarah Monro",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/4ddd3562-3cc3-4290-97db-ca35c942c6ff/a5e91315338a82bd323101538a45b7ee/Sarah-Monro.png",
"url": "https://www.moneysavingexpert.com/team/sarah-monro/"
}
}
]
/borrowing/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Borrowing - Cards & Loans | MoneySavingExpert",
"description": "MoneySavingExpert's guides on borrowing. Get the best credit cards and loans to suit your financial situation.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/borrowing/",
"reviewedBy": {
"@type": "Person",
"name": "Benjamin Taylor",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/da26cf0c-a188-49ac-884a-758f36ded016/aacef50f4f08f64c66cbeeb978cd8fa8/BenjaminTaylor.jpg",
"url": "https://www.moneysavingexpert.com/team/benjamin-taylor/"
}
}
]
/utilities/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Household Bills - MoneySavingExpert",
"description": "Browse through our utility guides and get a better deal on your household bills - MoneySavingExpert.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/utilities/",
"dateModified": "2026-01-29",
"reviewedBy": {
"@type": "Person",
"name": "Clare Casalis",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/d54a0d54-ff97-428e-95fd-dda178098592/76b13bdfdfe8ad1d0ed307edb21077db/ClareCasalis.jpeg",
"url": "https://www.moneysavingexpert.com/team/clare-casalis/"
}
}
]
/pensions/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pensions & Future Planning | MoneySavingExpert",
"description": "Prepare for life after work with guides and tools to help you understand your pension from MoneySavingExpert.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/pensions/",
"reviewedBy": {
"@type": "Person",
"name": "Hannah McEwen",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/0e4306b4-1a80-4d06-8736-1d22d96c390a/c02fab837e9c8973034ce0cad1e5684a/HannahMcEwen.jpeg"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 1 |
| /compare-broadband-deals/ | 71 | 1 |
| /travel/ | 21 | 1 |
| /borrowing/ | 36 | 1 |
| /utilities/ | 21 | 1 |
| /pensions/ | 21 | 1 |
This page presents a snapshot of public data from MoneySavingExpert.com, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MoneySavingExpert.com: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.moneysavingexpert.com to view the most current version of its content and see directly what this company is about and what it offers.