MoneySavingExpert.com
(http://www.moneysavingexpert.com) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids trust theatre by providing extreme transparency regarding its methodologies. While it shows a review_count of 71 on the broadband page, this is supported by a proof_links_count of 1 and, more importantly, a exhaustive FAQ section that details exactly who is being compared and who is not (naming specific local providers like Alncom and B4SH). It explicitly discloses its financial model using the * asterisk for affiliated links, neutralizing ‘hidden commission’ red flags.
Proof density is significantly higher than industry averages, with a ratio of approximately 10 specific proof points for every 1 vague assertion. The inclusion of the ‘See who we don’t compare’ list is a powerful counter-signaling move that builds substance by acknowledging limitations. Every major claim, such as the customer service ratings from April 2026, is attributed to a named third-party source (YouGov).
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 1 |
| /compare-broadband-deals/ | 71 | 1 |
| /travel/ | 21 | 1 |
| /borrowing/ | 36 | 1 |
| /utilities/ | 21 | 1 |
| /pensions/ | 21 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "MoneySavingExpert.com",
"url": "https://www.moneysavingexpert.com/"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "MoneySavingExpert.com",
"sameAs": [
"https://www.facebook.com/MoneySavingExpert/",
"https://twitter.com/MoneySavingExp",
"https://www.instagram.com/moneysavingexp/",
"https://www.pinterest.co.uk/MoneySavingExpert/",
"https://www.linkedin.com/company/moneysavingexpert-com/",
"https://www.youtube.com/user/MoneySavingExpert"
],
"url": "https://www.moneysavingexpert.com/",
"contactPoint": {
"@type": "ContactPoint",
"url": "https://www.moneysavingexpert.com/site/site-contacts/",
"contactType": "customer support"
},
"founder": {
"@type": "Person",
"name": "Martin Lewis"
},
"foundingDate": 2003,
"legalName": "MoneySavingExpert.com Limited",
"logo": "https://images.ctfassets.net/x1xkqhj4w3lh/56ZHL83h9ah5K06nHKZtwu/bd61a7733167f892a742edf2d645e4e9/mse_sharing_logo.png",
"parentOrganization": {
"@type": "Organization",
"name": "MONY Group plc"
},
"publishingPrinciples": "https://www.moneysavingexpert.com/site/editorial-code/",
"slogan": "Cutting your costs, fighting your corner"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Money Saving Expert: Credit Cards, Shopping, Bank Charges, Cheap Flights and more",
"description": "Martin Lewis' free site helps you save on car insurance, credit cards, mortgages & more. Find expert money tips, top deals, comparisons & tools to cut costs.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/"
}
]
/compare-broadband-deals/
{
"@context": "http://schema.org",
"@type": "Product",
"name": "Compare broadband deals",
"offers": {
"@type": "AggregateOffer",
"lowPrice": 19.5,
"priceCurrency": "GBP",
"availability": "http://schema.org/InStock",
"offerCount": 36
}
}
/travel/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Travel Guides | MoneySavingExpert",
"description": "Guides and tools to help you save money on travel & cut motoring costs from Martin Lewis and MoneySavingExpert.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/travel/",
"reviewedBy": {
"@type": "Person",
"name": "Sarah Monro",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/4ddd3562-3cc3-4290-97db-ca35c942c6ff/a5e91315338a82bd323101538a45b7ee/Sarah-Monro.png",
"url": "https://www.moneysavingexpert.com/team/sarah-monro/"
}
}
]
/borrowing/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Borrowing - Cards & Loans | MoneySavingExpert",
"description": "MoneySavingExpert's guides on borrowing. Get the best credit cards and loans to suit your financial situation.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/borrowing/",
"reviewedBy": {
"@type": "Person",
"name": "Benjamin Taylor",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/da26cf0c-a188-49ac-884a-758f36ded016/aacef50f4f08f64c66cbeeb978cd8fa8/BenjaminTaylor.jpg",
"url": "https://www.moneysavingexpert.com/team/benjamin-taylor/"
}
}
]
/utilities/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Household Bills - MoneySavingExpert",
"description": "Browse through our utility guides and get a better deal on your household bills - MoneySavingExpert.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/utilities/",
"dateModified": "2026-01-29",
"reviewedBy": {
"@type": "Person",
"name": "Clare Casalis",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/d54a0d54-ff97-428e-95fd-dda178098592/76b13bdfdfe8ad1d0ed307edb21077db/ClareCasalis.jpeg",
"url": "https://www.moneysavingexpert.com/team/clare-casalis/"
}
}
]
/pensions/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"item": {
"@type": "Thing",
"@id": "/",
"name": "Home"
},
"position": 1
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Pensions & Future Planning | MoneySavingExpert",
"description": "Prepare for life after work with guides and tools to help you understand your pension from MoneySavingExpert.",
"image": "https://cdn.monygroup.com/legacy/cc-umbraco-images/sites/moneysavingexpert/hero-placeholder.png",
"url": "https://www.moneysavingexpert.com/pensions/",
"reviewedBy": {
"@type": "Person",
"name": "Hannah McEwen",
"image": "https://images.ctfassets.net/x1xkqhj4w3lh/0e4306b4-1a80-4d06-8736-1d22d96c390a/c02fab837e9c8973034ce0cad1e5684a/HannahMcEwen.jpeg"
}
}
]
This page presents a snapshot of public data from MoneySavingExpert.com, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to MoneySavingExpert.com: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.moneysavingexpert.com to view the most current version of its content and see directly what this company is about and what it offers.