Novo
(https://novo.co) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
The authority is well-established through its partnership with Middlesex Federal Savings (H3 on Homepage), which provides necessary regulatory weight. There is a minor authority gap regarding the content creators; while Brooke Benson and Dan Dollevoet are named authors on the Community page, they lack Person schema or sameAs links in the structured data to verify their financial expertise.
The marketing tone is surprisingly grounded. The bold claim ‘Join over 250,000 small businesses’ is repeated four times across pages, serving as the primary performance anchor. Unlike many fintechs, Novo provides a specific ‘See how Novo compares’ section that translates vague performance claims into measurable fee differences ($0 vs $20/month).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Novo",
"url": "https://www.novo.co/",
"logo": "https://www.novo.co/60ca70f6cb7406afbf948a8e/6394e63fcd7972673708fd27_novo-logo-white-bg.jpg",
"sameAs": [
"https://www.instagram.com/getnovo/",
"https://twitter.com/Novo_HQ",
"https://www.facebook.com/Novo.coHQ/",
"https://www.linkedin.com/company/novo-hq/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.novo.co/#website",
"url": "https://www.novo.co/",
"name": "Powerfully Simple Business Banking | Novo Business Banking",
"description": "Novo is a powerfully simple business banking platform with no hidden fees built for small business owners. Simplify your business finances with Novo.",
"publisher": {
"@id": "https://www.novo.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.novo.co/search/{search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@context": "https://schema.org",
"@type": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "4141"
},
"description": "Novo is a business banking platform built for today’s business owners. Since launching our invite-only release, freelancers, startup founders, and small business owners alike have been opening business checking accounts in minutes, securely and easily with no minimum balance requirements.",
"name": "Novo",
"image": "https://www.novo.co/60ca70f6cb7406afbf948a8e/643c8b02f341a5e7f10597e5_novo-logo.svg"
},
{
"@context": "https://schema.org/",
"@type": "Service",
"brand": "Novo",
"areaServed": "United States of America",
"audience": "Small businesses who want to open a business checking account.",
"category": "Business Banking",
"logo": "https://www.novo.co/60ca70f6cb7406afbf948a8e/6394e63fcd7972673708fd27_novo-logo-white-bg.jpg",
"isRelatedTo": "Checking",
"isSimilarTo": "Online Banking",
"serviceOutput": "Checking accounts",
"serviceType": "Online Banking",
"alternateName": "Digital Banking",
"name": "Online Banking",
"potentialAction": "After reviewing online banking options, a prospective Novo customer would open a business checking account",
"description": "Novo is a powerfully simple business banking platform with no hidden fees built for small business owners. Simplify your business finances with Novo.",
"url": "https://www.novo.co",
"provider": {
"@type": "Corporation",
"name": "Novo"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Business Banking Platform",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Business Checking Account",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Deposit & send checks"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Smart insights"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Virtual debit card"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Unlimited transactions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Fast & easy transfers"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Expert customer support"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Business Debit Card"
},
{
"@type": "OfferCatalog",
"name": "Funding",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Immediate Availability"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Revolving Access"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Clear Repayment Plan"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Invoicing",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Faster Invoicing"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Invoice Management"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Customize Invoices"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Integrations",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Gusto"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Stripe"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Square"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Shopify"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Slack"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Wise"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Xero"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Quickbooks"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Zapier"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Ebay"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Etsy"
}
}
]
},
{
"@type": "OfferCatalog",
"name": "Partner Perks"
}
]
}
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.novo.co/#organization",
"name": "Novo",
"url": "https://www.novo.co/",
"sameAs": [
"https://www.facebook.com/Novo.coHQ/",
"https://www.linkedin.com/company/novo-hq/",
"https://www.linkedin.com/company/novo-hq",
"https://www.youtube.com/c/NovoPlatform/",
"https://twitter.com/novo_hq"
],
"logo": {
"@type": "ImageObject",
"@id": "https://www.novo.co/#logo",
"inLanguage": "en-US",
"url": "https://www.novo.co/60ca70f6cb7406afbf948a8e/61e1e4d0c19362f99bb5ca8e_Novo_HorizontalLogo_FullColor.svg",
"width": 800,
"height": 800,
"caption": "Novo"
},
"image": {
"@id": "https://www.novo.co/#logo"
}
},
{
"@type": "WebPage",
"@id": "https://www.novo.co/#webpage",
"url": "https://www.novo.co/",
"name": "Powerfully Simple Business Banking | Novo Business Banking",
"isPartOf": {
"@id": "https://www.novo.co/#website"
},
"about": {
"@id": "https://www.novo.co/#organization"
},
"datePublished": "2017-04-17T21:00:50+00:00",
"dateModified": "2022-11-03T21:16:03+00:00",
"description": "Novo is a powerfully simple business banking platform with no hidden fees built for small business owners. Simplify your business finances with Novo.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.novo.co/"
]
}
]
}
]
}
]
/community/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Novo",
"url": "https://www.novo.co/",
"logo": "https://www.novo.co/60ca70f6cb7406afbf948a8e/6394e63fcd7972673708fd27_novo-logo-white-bg.jpg",
"sameAs": [
"https://www.instagram.com/getnovo/",
"https://twitter.com/Novo_HQ",
"https://www.facebook.com/Novo.coHQ/",
"https://www.linkedin.com/company/novo-hq/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.novo.co/#website",
"url": "https://www.novo.co/",
"name": "Powerfully Simple Business Banking | Novo Business Banking",
"description": "Novo is a powerfully simple business banking platform with no hidden fees built for small business owners. Simplify your business finances with Novo.",
"publisher": {
"@id": "https://www.novo.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.novo.co/search/{search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.novo.co/#organization",
"name": "Novo",
"url": "https://www.novo.co/",
"sameAs": [
"https://www.facebook.com/Novo.coHQ/",
"https://www.linkedin.com/company/novo-hq/",
"https://www.linkedin.com/company/novo-hq",
"https://www.youtube.com/c/NovoPlatform/",
"https://twitter.com/novo_hq"
],
"logo": {
"@type": "ImageObject",
"@id": "https://www.novo.co/#logo",
"inLanguage": "en-US",
"url": "https://www.novo.co/60ca70f6cb7406afbf948a8e/61e1e4d0c19362f99bb5ca8e_Novo_HorizontalLogo_FullColor.svg",
"width": 800,
"height": 800,
"caption": "Novo"
},
"image": {
"@id": "https://www.novo.co/#logo"
}
},
{
"@type": "WebPage",
"@id": "https://www.novo.co/#webpage",
"url": "https://www.novo.co/",
"name": "Powerfully Simple Business Banking | Novo Business Banking",
"isPartOf": {
"@id": "https://www.novo.co/#website"
},
"about": {
"@id": "https://www.novo.co/#organization"
},
"datePublished": "2017-04-17T21:00:50+00:00",
"dateModified": "2022-11-03T21:16:03+00:00",
"description": "Novo is a powerfully simple business banking platform with no hidden fees built for small business owners. Simplify your business finances with Novo.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.novo.co/"
]
}
]
}
]
}
]
/business-banking/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Novo",
"url": "https://www.novo.co/",
"logo": "https://www.novo.co/60ca70f6cb7406afbf948a8e/6394e63fcd7972673708fd27_novo-logo-white-bg.jpg",
"sameAs": [
"https://www.instagram.com/getnovo/",
"https://twitter.com/Novo_HQ",
"https://www.facebook.com/Novo.coHQ/",
"https://www.linkedin.com/company/novo-hq/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.novo.co/#website",
"url": "https://www.novo.co/",
"name": "Powerfully Simple Business Banking | Novo Business Banking",
"description": "Novo is a powerfully simple business banking platform with no hidden fees built for small business owners. Simplify your business finances with Novo.",
"publisher": {
"@id": "https://www.novo.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.novo.co/search/{search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@context": "https://schema.org/",
"@type": "Service",
"brand": "Novo",
"areaServed": "United States of America",
"category": "Business Banking",
"serviceType": "Online Banking",
"alternateName": "Digital Banking",
"name": "Business Checking",
"description": "Novo goes beyond a business checking account by empowering you with faster money movement, automated features, and detailed financial insights.",
"url": "https://www.novo.co/business-banking",
"provider": {
"@type": "Corporation",
"name": "Novo"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Business Checking",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Deposit & send checks"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Smart insights"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Virtual debit card"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Unlimited transactions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Fast & easy transfers"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Expert customer support"
}
}
]
}
}
]
/bookkeeping/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Novo",
"url": "https://www.novo.co/",
"logo": "https://www.novo.co/60ca70f6cb7406afbf948a8e/6394e63fcd7972673708fd27_novo-logo-white-bg.jpg",
"sameAs": [
"https://www.instagram.com/getnovo/",
"https://twitter.com/Novo_HQ",
"https://www.facebook.com/Novo.coHQ/",
"https://www.linkedin.com/company/novo-hq/"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.novo.co/#website",
"url": "https://www.novo.co/",
"name": "Powerfully Simple Business Banking | Novo Business Banking",
"description": "Novo is a powerfully simple business banking platform with no hidden fees built for small business owners. Simplify your business finances with Novo.",
"publisher": {
"@id": "https://www.novo.co/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.novo.co/search/{search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@context": "https://schema.org/",
"@type": "Service",
"brand": "Novo",
"areaServed": "United States of America",
"category": "Business Banking",
"serviceType": "Online Banking",
"alternateName": "Digital Banking",
"name": "Business Checking",
"description": "Novo goes beyond a business checking account by empowering you with faster money movement, automated features, and detailed financial insights.",
"url": "https://www.novo.co/business-banking",
"provider": {
"@type": "Corporation",
"name": "Novo"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Business Checking",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Deposit & send checks"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Smart insights"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Virtual debit card"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Unlimited transactions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Fast & easy transfers"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Expert customer support"
}
}
]
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
19Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /community/ | 4 | 1 |
| /business-banking/ | 1 | 1 |
| /bookkeeping/ | 1 | 1 |
Explore the other reputation pillars for Novo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Novo, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Novo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://novo.co to view the most current version of its content and see directly what this company is about and what it offers.