Post Office Limited
(https://www.postoffice.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is technically and legally established with no visible gaps. The schema_json includes a robust Organization graph with legalName ‘Post Office Limited’ and sameAs links to five distinct social platforms including LinkedIn and TikTok. No unverifiable ‘expert’ personas are used; instead, the brand relies on institutional authority and partnerships with named carriers (DPD, Evri, Royal Mail). The technical implementation of heading hierarchies and structured data is clean and coherent.
The site makes few bold marketing performance claims, preferring functional descriptions. The one broad claim, ‘We’ve got all your banking needs covered,’ is immediately supported by a list of 30+ banks and their specific branch-level capabilities. There are no ‘guaranteed returns’ or ‘expert guidance’ claims that lack a corresponding technical methodology or service description.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "Post Office",
"legalName": "Post Office Limited",
"url": "https://www.postoffice.co.uk",
"logo": "https://www.postoffice.co.uk/.resources/component-module/webresources/icons/android-chrome-192x192.png",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"postalCode": "EC2V 7ER",
"streetAddress": "100 Wood Street"
},
"sameAs": [
"https://www.tiktok.com/@ukpostoffice",
"https://www.facebook.com/postoffice",
"https://www.instagram.com/ukpostoffice",
"https://twitter.com/postoffice",
"https://www.linkedin.com/company/165517"
]
},
{
"@type": "WebSite",
"url": "https://www.postoffice.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.postoffice.co.uk/search-results?query={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
/track-trace/
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Track your post",
"description": "You can track your parcel's progress across all our carriers online. Royal Mail, DPD and Evri.",
"url": "https://www.postoffice.co.uk/track-trace"
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Track and trace",
"item": "https://www.postoffice.co.uk/track-trace"
}
]
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Track & trace"
}
]
}
]
/mail/
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Parcels and letters",
"description": "We'll help you find the right service, so your post arrives how and when you want it to. Buy online with Parcels Online, Buy postage in branch, Find out how to collect, drop off and return your items.",
"url": "https://www.postoffice.co.uk/mail"
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Parcels and letters",
"item": "https://www.postoffice.co.uk/mail"
}
]
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "UK and International Post"
}
]
}
]
/everydaybanking/
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Everyday banking",
"description": "Access your personal or business bank account at any of our 11,500 Post Office branches.",
"url": "https://www.postoffice.co.uk/everydaybanking"
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Everyday banking",
"item": "https://www.postoffice.co.uk/everydaybanking"
}
]
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Everyday Banking"
}
]
}
]
/branch-finder/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branch Finder"
}
]
}
/bill-payments/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bill payments and top-ups"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /track-trace/ | 0 | 1 |
| /mail/ | 1 | 1 |
| /everydaybanking/ | 0 | 1 |
| /branch-finder/ | 0 | 1 |
| /bill-payments/ | 0 | 1 |
This page presents a snapshot of public data from Post Office Limited, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Post Office Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.postoffice.co.uk to view the most current version of its content and see directly what this company is about and what it offers.