Post Office Limited
(https://www.postoffice.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is non-existent as defined by the forensic criteria; the trust_theatre_flag is false across all pages and the review_count is kept at 0 or 1, avoiding the common BS pattern of displaying unverified 5-star ratings. The site provides high-value proof paths, including a direct link to the Horizon IT Scandal inquiry, which demonstrates rare institutional transparency. The proof_links_count remains at 1 per page, primarily serving as functional outbound links to regulatory or corporate inquiry data.
Proof density is high, with a strong ratio of verifiable facts to marketing fluff. The ‘Everyday Banking’ page alone provides hundreds of specific proof points regarding bank-specific protocols (e.g., ‘Yes – with card and PIN’). The temporal anchor check confirms the site is current, as the homepage references a sale ending ’22 May,’ which is one day after the Analysis Date of May 21, 2026.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /track-trace/ | 0 | 1 |
| /mail/ | 1 | 1 |
| /everydaybanking/ | 0 | 1 |
| /branch-finder/ | 0 | 1 |
| /bill-payments/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "Post Office",
"legalName": "Post Office Limited",
"url": "https://www.postoffice.co.uk",
"logo": "https://www.postoffice.co.uk/.resources/component-module/webresources/icons/android-chrome-192x192.png",
"address": {
"@type": "PostalAddress",
"addressLocality": "London",
"postalCode": "EC2V 7ER",
"streetAddress": "100 Wood Street"
},
"sameAs": [
"https://www.tiktok.com/@ukpostoffice",
"https://www.facebook.com/postoffice",
"https://www.instagram.com/ukpostoffice",
"https://twitter.com/postoffice",
"https://www.linkedin.com/company/165517"
]
},
{
"@type": "WebSite",
"url": "https://www.postoffice.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.postoffice.co.uk/search-results?query={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
/track-trace/
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Track your post",
"description": "You can track your parcel's progress across all our carriers online. Royal Mail, DPD and Evri.",
"url": "https://www.postoffice.co.uk/track-trace"
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Track and trace",
"item": "https://www.postoffice.co.uk/track-trace"
}
]
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Track & trace"
}
]
}
]
/mail/
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Parcels and letters",
"description": "We'll help you find the right service, so your post arrives how and when you want it to. Buy online with Parcels Online, Buy postage in branch, Find out how to collect, drop off and return your items.",
"url": "https://www.postoffice.co.uk/mail"
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Parcels and letters",
"item": "https://www.postoffice.co.uk/mail"
}
]
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "UK and International Post"
}
]
}
]
/everydaybanking/
[
{
"@context": "http://schema.org",
"@graph": [
{
"@type": "WebPage",
"name": "Everyday banking",
"description": "Access your personal or business bank account at any of our 11,500 Post Office branches.",
"url": "https://www.postoffice.co.uk/everydaybanking"
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Everyday banking",
"item": "https://www.postoffice.co.uk/everydaybanking"
}
]
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Everyday Banking"
}
]
}
]
/branch-finder/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branch Finder"
}
]
}
/bill-payments/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.postoffice.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bill payments and top-ups"
}
]
}
This page presents a snapshot of public data from Post Office Limited, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Post Office Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.postoffice.co.uk to view the most current version of its content and see directly what this company is about and what it offers.