Quotezone (Seopa Ltd)
(https://www.quotezone.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is exceptionally well-documented with zero identifiable gaps. Founder Greg Wilson is not just a name but a verified entity with sameAs links to Companies House, the FCA Register, and LinkedIn. Technical implementation is robust, using comprehensive JSON-LD graphs that define the Organization, FinancialService, and individual Authors, leaving no doubt regarding the operational footprint in Belfast.
Marketing claims are anchored to specific calculations; for instance, the £700 rewards savings figure is explicitly caveated as being based on ONS Living Costs and Food Survey 2019 data. Performance assertions like ‘Save up to £518’ include footnoted methodology: ‘comparing the cheapest price found with the average of the next four cheapest prices.’ This transparency eliminates the typical disconnect found in financial services marketing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"name": "Greg Wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person",
"@type": "Person"
},
{
"@type": "FinancialService",
"name": "Insurance Comparison",
"alternateName": "Quotezone.co.uk",
"description": "Compare insurance quotes from over 130 leading UK providers across 60+ products with Quotezone. Car, home, van, pet, travel, life, business insurance and more.",
"url": "https://www.quotezone.co.uk/",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Insurance Comparison",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-03-20T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
{
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "Who are Quotezone?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "How does Quotezone work?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much can I save by comparing quotes with Quotezone?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "What types of insurance can you compare on Quotezone?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "How much is car insurance in the UK?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
{
"@type": "Organization",
"@id": "https://www.quotezone.co.uk/#organization",
"name": "Quotezone",
"legalName": "Seopa Ltd",
"url": "https://www.quotezone.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.quotezone.co.uk/static/logo.png"
},
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png",
"https://upload.wikimedia.org/wikipedia/commons/1/17/Quotezone_Logo.png"
],
"slogan": "Find a better deal",
"foundingDate": "2005",
"description": "Leading UK insurance comparison website, comparing quotes from hundreds of providers across over 60 insurance, finance, and utility products. Trusted by over 5 million customers since 2005.",
"areaServed": {
"@type": "Country",
"name": "GB"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Seopa Ltd, Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+44 28 9033 0535",
"email": "info@quotezone.co.uk"
},
"parentOrganization": {
"@type": "Corporation",
"@id": "https://www.seopa.com/#corporation",
"name": "Seopa Ltd",
"legalName": "Seopa Ltd",
"url": "https://www.seopa.com",
"foundingDate": "2003-04-25",
"sameAs": [
"https://find-and-update.company-information.service.gov.uk/company/NI046322",
"https://register.fca.org.uk/s/firm?id=001b000003WGONMAA5"
]
},
"founder": {
"@type": "Person",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"hasCredential": "FCA Approved Person",
"sameAs": [
"https://register.fca.org.uk/s/individual?id=003b000000LV9EGAA1",
"https://uk.linkedin.com/in/gregwilson7",
"https://www.crunchbase.com/person/greg-wilson-2c4d",
"https://alumni.qub.ac.uk/businessandfinance"
]
},
"sameAs": {
"0": "https://www.facebook.com/Quotezone",
"1": "https://x.com/quotezone",
"2": "https://www.youtube.com/@Quotezone",
"3": "https://www.instagram.com/quotezoneuk",
"4": "https://www.linkedin.com/company/quotezone",
"_items_truncated": true
},
"vatID": "GB815285232",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 50
},
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "FCA Authorised and Regulated",
"credentialCategory": "Financial Services Authorisation",
"recognizedBy": {
"@type": "Organization",
"name": "Financial Conduct Authority",
"url": "https://www.fca.org.uk"
}
},
"memberOf": {
"@type": "Organization",
"name": "British Insurance Brokers' Association",
"alternateName": "BIBA",
"url": "https://www.biba.org.uk"
},
"publishingPrinciples": "https://www.quotezone.co.uk/about/editorial-guidelines",
"ethicsPolicy": "https://www.quotezone.co.uk/about/complaints-procedure",
"knowsAbout": {
"0": "Car Insurance",
"1": "Home Insurance",
"2": "Van Insurance",
"3": "Motorbike Insurance",
"4": "Travel Insurance",
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 10695
}
/about/sitemap/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.quotezone.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.quotezone.co.uk/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Sitemap"
}
]
}
]
}
/van-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Katie Gawley",
"url": "https://www.quotezone.co.uk/about/our-experts/katie-gawley",
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"1": {
"@type": "Person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"2": {
"@type": "FinancialService",
"name": "Van Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare van insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/van-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Van Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-04-14T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Van Insurance",
"description": "Compare van insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/van-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What levels of van insurance cover are available?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "What type of van insurance do you need?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "What does your policy cover?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "How much does van insurance cost in the UK?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "Why are premiums so high?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 15500
}
/car-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Katie Gawley",
"url": "https://www.quotezone.co.uk/about/our-experts/katie-gawley",
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"1": {
"@type": "Person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"2": {
"@type": "FinancialService",
"name": "Car Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare car insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/car-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Car Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-04-01T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Car Insurance",
"description": "Compare car insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/car-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What is car insurance and why do you need it?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "What affects the price of car insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much is car insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "Is car insurance getting less expensive?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "What is the cheapest car to insure?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 16400
}
/home-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Deirbhile Coyle",
"url": "https://www.quotezone.co.uk/about/our-experts/deirbhile-coyle",
"@id": "https://www.quotezone.co.uk/about/our-experts/deirbhile-coyle#person"
},
"1": {
"@type": "Person",
"name": "Helen Rolph",
"url": "https://www.quotezone.co.uk/about/our-experts/helen-rolph",
"@id": "https://www.quotezone.co.uk/about/our-experts/helen-rolph#person"
},
"2": {
"@type": "FinancialService",
"name": "Home Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare home insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/home-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Home Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2025-07-18T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/deirbhile-coyle#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/helen-rolph#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Home Insurance",
"description": "Compare home insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/home-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What is home insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "Do I need home insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much does home insurance cost?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "How can I get a cheaper home insurance quote?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "What is covered?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 13449
}
/motorbike-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Katie Gawley",
"url": "https://www.quotezone.co.uk/about/our-experts/katie-gawley",
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"1": {
"@type": "Person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"2": {
"@type": "FinancialService",
"name": "Motorbike Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare motorbike insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/motorbike-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Motorbike Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-04-28T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Motorbike Insurance",
"description": "Compare motorbike insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/motorbike-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What is motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "What’s excluded from motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much is motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "How can I get cheap motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "What is the cheapest motorbike insurance in the UK?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11174
}
🛡️ Trust Signals — external proof links that back the declared identity
211Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 1 |
| /about/sitemap/ | 12 | 1 |
| /van-insurance/ | 41 | 1 |
| /car-insurance/ | 45 | 1 |
| /home-insurance/ | 47 | 1 |
| /motorbike-insurance/ | 42 | 1 |
Explore the other reputation pillars for Quotezone (Seopa Ltd)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Quotezone (Seopa Ltd), captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Quotezone (Seopa Ltd): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.quotezone.co.uk to view the most current version of its content and see directly what this company is about and what it offers.