Quotezone (Seopa Ltd)
(https://www.quotezone.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
17
Impact Weight: 20 / 100
85% Reputation
Trust signals are well-substantiated rather than theatrical; the 97% recommendation rate is anchored to a specific volume of 3,335 customer reviews. Every page includes a ‘Reviewed by’ expert (e.g., Greg Wilson or Helen Rolph) with corresponding Person schema. Unlike many financial sites, Quotezone explicitly names its legal entity (Seopa Ltd) and provides direct instructions on how to verify its status on the FCA Register.
Verifiable evidence is the dominant content type, outperforming vague assertions by a significant margin. Across the 6 pages, there are at least 15 distinct regional price points, 4 specific dated savings calculations (May 2025, June 2025, Q1 2026), and a named panel of over 130 insurance providers. The site functions more as a data reporting tool than a traditional sales site.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
211Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 1 |
| /about/sitemap/ | 12 | 1 |
| /van-insurance/ | 41 | 1 |
| /car-insurance/ | 45 | 1 |
| /home-insurance/ | 47 | 1 |
| /motorbike-insurance/ | 42 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"name": "Greg Wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person",
"@type": "Person"
},
{
"@type": "FinancialService",
"name": "Insurance Comparison",
"alternateName": "Quotezone.co.uk",
"description": "Compare insurance quotes from over 130 leading UK providers across 60+ products with Quotezone. Car, home, van, pet, travel, life, business insurance and more.",
"url": "https://www.quotezone.co.uk/",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Insurance Comparison",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-03-20T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
{
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "Who are Quotezone?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "How does Quotezone work?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much can I save by comparing quotes with Quotezone?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "What types of insurance can you compare on Quotezone?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "How much is car insurance in the UK?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
{
"@type": "Organization",
"@id": "https://www.quotezone.co.uk/#organization",
"name": "Quotezone",
"legalName": "Seopa Ltd",
"url": "https://www.quotezone.co.uk",
"logo": {
"@type": "ImageObject",
"url": "https://www.quotezone.co.uk/static/logo.png"
},
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png",
"https://upload.wikimedia.org/wikipedia/commons/1/17/Quotezone_Logo.png"
],
"slogan": "Find a better deal",
"foundingDate": "2005",
"description": "Leading UK insurance comparison website, comparing quotes from hundreds of providers across over 60 insurance, finance, and utility products. Trusted by over 5 million customers since 2005.",
"areaServed": {
"@type": "Country",
"name": "GB"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Seopa Ltd, Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+44 28 9033 0535",
"email": "info@quotezone.co.uk"
},
"parentOrganization": {
"@type": "Corporation",
"@id": "https://www.seopa.com/#corporation",
"name": "Seopa Ltd",
"legalName": "Seopa Ltd",
"url": "https://www.seopa.com",
"foundingDate": "2003-04-25",
"sameAs": [
"https://find-and-update.company-information.service.gov.uk/company/NI046322",
"https://register.fca.org.uk/s/firm?id=001b000003WGONMAA5"
]
},
"founder": {
"@type": "Person",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"hasCredential": "FCA Approved Person",
"sameAs": [
"https://register.fca.org.uk/s/individual?id=003b000000LV9EGAA1",
"https://uk.linkedin.com/in/gregwilson7",
"https://www.crunchbase.com/person/greg-wilson-2c4d",
"https://alumni.qub.ac.uk/businessandfinance"
]
},
"sameAs": {
"0": "https://www.facebook.com/Quotezone",
"1": "https://x.com/quotezone",
"2": "https://www.youtube.com/@Quotezone",
"3": "https://www.instagram.com/quotezoneuk",
"4": "https://www.linkedin.com/company/quotezone",
"_items_truncated": true
},
"vatID": "GB815285232",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"minValue": 50
},
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"name": "FCA Authorised and Regulated",
"credentialCategory": "Financial Services Authorisation",
"recognizedBy": {
"@type": "Organization",
"name": "Financial Conduct Authority",
"url": "https://www.fca.org.uk"
}
},
"memberOf": {
"@type": "Organization",
"name": "British Insurance Brokers' Association",
"alternateName": "BIBA",
"url": "https://www.biba.org.uk"
},
"publishingPrinciples": "https://www.quotezone.co.uk/about/editorial-guidelines",
"ethicsPolicy": "https://www.quotezone.co.uk/about/complaints-procedure",
"knowsAbout": {
"0": "Car Insurance",
"1": "Home Insurance",
"2": "Van Insurance",
"3": "Motorbike Insurance",
"4": "Travel Insurance",
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 10695
}
/about/sitemap/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.quotezone.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.quotezone.co.uk/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Sitemap"
}
]
}
]
}
/van-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Katie Gawley",
"url": "https://www.quotezone.co.uk/about/our-experts/katie-gawley",
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"1": {
"@type": "Person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"2": {
"@type": "FinancialService",
"name": "Van Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare van insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/van-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Van Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-04-14T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Van Insurance",
"description": "Compare van insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/van-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What levels of van insurance cover are available?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "What type of van insurance do you need?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "What does your policy cover?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "How much does van insurance cost in the UK?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "Why are premiums so high?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 15500
}
/car-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Katie Gawley",
"url": "https://www.quotezone.co.uk/about/our-experts/katie-gawley",
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"1": {
"@type": "Person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"2": {
"@type": "FinancialService",
"name": "Car Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare car insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/car-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Car Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-04-01T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Car Insurance",
"description": "Compare car insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/car-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What is car insurance and why do you need it?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "What affects the price of car insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much is car insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "Is car insurance getting less expensive?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "What is the cheapest car to insure?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 16400
}
/home-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Deirbhile Coyle",
"url": "https://www.quotezone.co.uk/about/our-experts/deirbhile-coyle",
"@id": "https://www.quotezone.co.uk/about/our-experts/deirbhile-coyle#person"
},
"1": {
"@type": "Person",
"name": "Helen Rolph",
"url": "https://www.quotezone.co.uk/about/our-experts/helen-rolph",
"@id": "https://www.quotezone.co.uk/about/our-experts/helen-rolph#person"
},
"2": {
"@type": "FinancialService",
"name": "Home Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare home insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/home-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Home Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2025-07-18T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/deirbhile-coyle#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/helen-rolph#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Home Insurance",
"description": "Compare home insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/home-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What is home insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "Do I need home insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much does home insurance cost?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "How can I get a cheaper home insurance quote?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "What is covered?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 13449
}
/motorbike-insurance/
{
"@context": "https://schema.org",
"@graph": {
"0": {
"@type": "Person",
"name": "Katie Gawley",
"url": "https://www.quotezone.co.uk/about/our-experts/katie-gawley",
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"1": {
"@type": "Person",
"name": "Greg Wilson",
"url": "https://www.quotezone.co.uk/about/our-experts/greg-wilson",
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"2": {
"@type": "FinancialService",
"name": "Motorbike Insurance",
"alternateName": "Quotezone.co.uk",
"description": "Compare motorbike insurance quotes from leading UK providers with Quotezone.",
"url": "https://www.quotezone.co.uk/motorbike-insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"serviceType": "Motorbike Insurance",
"telephone": "+44 28 9033 0535",
"priceRange": "Free",
"dateModified": "2026-04-28T00:00:00+00:00",
"image": [
"https://www.quotezone.co.uk/static/logo.png",
"https://www.quotezone.co.uk/static/logo-square.png"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Floor 4, Blackstaff Studios, 8-10 Amelia Street",
"addressLocality": "Belfast",
"postalCode": "BT2 7GS",
"addressCountry": "GB"
},
"author": {
"@id": "https://www.quotezone.co.uk/about/our-experts/katie-gawley#person"
},
"reviewedBy": {
"@id": "https://www.quotezone.co.uk/about/our-experts/greg-wilson#person"
},
"maintainer": {
"@type": "Organization",
"name": "Quotezone Editorial Team",
"url": "https://www.quotezone.co.uk/about/our-experts"
}
},
"3": {
"@type": "FinancialProduct",
"name": "Motorbike Insurance",
"description": "Compare motorbike insurance quotes from hundreds of UK providers with Quotezone.",
"category": "Insurance",
"provider": {
"@id": "https://www.quotezone.co.uk/#organization"
},
"areaServed": {
"@type": "Country",
"name": "GB"
},
"url": "https://www.quotezone.co.uk/motorbike-insurance"
},
"4": {
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What is motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "What’s excluded from motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "How much is motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "How can I get cheap motorbike insurance?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "What is the cheapest motorbike insurance in the UK?",
"acceptedAnswer": {
"@type": "[DEPTH_TRUNCATED]",
"text": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 11174
}
Explore the other reputation pillars for Quotezone (Seopa Ltd)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Quotezone (Seopa Ltd), captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Quotezone (Seopa Ltd): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.quotezone.co.uk to view the most current version of its content and see directly what this company is about and what it offers.