Smith Moore and Co
(https://smithmoore.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
A significant gap exists in Authority and Identity; while names like Philip Plack and Jim Deutsch are mentioned in text, they are not connected to Person schema or linked to verifiable professional footprints (sameAs). There is a total absence of specific professional designations like CFP, CFA, or CPA in the metadata, and no FCA/SEC registration numbers are explicitly linked in the provided evidence, which is a critical missing element for financial services.
The site makes bold thematic claims such as ‘Financial Planning The Way It Should Be’ without providing a published fee schedule or granular portfolio metrics. The performance claim of being a ‘strong boutique firm’ is demonstrated through branch expansion dates (2004-2022) rather than client outcome data or AUM growth figures. The tone is heavily skewed toward marketing longevity rather than proving current financial efficacy.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://smithmoore.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/#organizationLogo"
},
"image": {
"@id": "https://smithmoore.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/#webpage",
"url": "https://smithmoore.com/",
"name": "Home - Smith Moore and Co",
"description": "We Keep Your Financial Plan Evolving Not Another Mega-firm. We have over a century of success serving clients as a boutique firm with a wealth of resources. Our History Committed To Your Needs First. Our client-first solutions are designed to move you closer to your financial goals. Services Financial Planning The Way It Should Be.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://smithmoore.com/#website"
},
"breadcrumb": {
"@id": "https://smithmoore.com/#breadcrumblist"
},
"datePublished": "2023-09-07T12:54:42-05:00",
"dateModified": "2025-01-06T11:46:04-06:00"
},
{
"@type": "WebSite",
"@id": "https://smithmoore.com/#website",
"url": "https://smithmoore.com/",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
"@id": "https://smithmoore.com/#organization"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://smithmoore.com/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"position": 1,
"name": "Home",
"item": "https://smithmoore.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/contact/#listItem",
"name": "Contact Us"
}
},
{
"@type": "ListItem",
"@id": "https://smithmoore.com/contact/#listItem",
"position": 2,
"name": "Contact Us",
"previousItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/contact/#organizationLogo"
},
"image": {
"@id": "https://smithmoore.com/contact/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/contact/#webpage",
"url": "https://smithmoore.com/contact/",
"name": "Contact Us - Smith Moore and Co",
"description": "HOW CAN WE HELP? FIND A LOCATION NEAR YOU We hold a passionate belief that a local provider is best for clients and best for our business. Please call or visit one of our office locations listed here or complete this form and submit.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://smithmoore.com/#website"
},
"breadcrumb": {
"@id": "https://smithmoore.com/contact/#breadcrumblist"
},
"datePublished": "2023-09-15T10:46:07-05:00",
"dateModified": "2025-07-15T13:52:27-05:00"
},
{
"@type": "WebSite",
"@id": "https://smithmoore.com/#website",
"url": "https://smithmoore.com/",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
"@id": "https://smithmoore.com/#organization"
}
}
]
}
/about/history-heritage/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://smithmoore.com/about/history-heritage/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"position": 1,
"name": "Home",
"item": "https://smithmoore.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/about/#listItem",
"name": "About"
}
},
{
"@type": "ListItem",
"@id": "https://smithmoore.com/about/#listItem",
"position": 2,
"name": "About",
"item": "https://smithmoore.com/about/",
"nextItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/about/history-heritage/#listItem",
"name": "History & Heritage"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://smithmoore.com/about/history-heritage/#listItem",
"position": 3,
"name": "History & Heritage",
"previousItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/about/#listItem",
"name": "About"
}
}
]
},
{
"@type": "Organization",
"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/about/history-heritage/#organizationLogo"
},
"image": {
"@id": "https://smithmoore.com/about/history-heritage/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/about/history-heritage/#webpage",
"url": "https://smithmoore.com/about/history-heritage/",
"name": "History & Heritage - Smith Moore and Co",
"description": "More Than A Century Of Success Founded in 1913, Smith Moore is proud to have grown while maintaining a people-focused approach to wealth management. As one of the oldest investment firms established west of the Mississippi River, we have a storied history of helping our clients plan their futures and achieve financial peace of mind.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://smithmoore.com/#website"
},
"breadcrumb": {
"@id": "https://smithmoore.com/about/history-heritage/#breadcrumblist"
},
"datePublished": "2023-09-15T10:46:50-05:00",
"dateModified": "2024-01-03T16:08:06-06:00"
},
{
"@type": "WebSite",
"@id": "https://smithmoore.com/#website",
"url": "https://smithmoore.com/",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
"@id": "https://smithmoore.com/#organization"
}
}
]
}
/services/lifephase180/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://smithmoore.com/services/lifephase180/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"position": 1,
"name": "Home",
"item": "https://smithmoore.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/services/#listItem",
"name": "Services"
}
},
{
"@type": "ListItem",
"@id": "https://smithmoore.com/services/#listItem",
"position": 2,
"name": "Services",
"item": "https://smithmoore.com/services/",
"nextItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/services/lifephase180/#listItem",
"name": "LifePhase180˚"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://smithmoore.com/services/lifephase180/#listItem",
"position": 3,
"name": "LifePhase180˚",
"previousItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/services/#listItem",
"name": "Services"
}
}
]
},
{
"@type": "Organization",
"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/services/lifephase180/#organizationLogo"
},
"image": {
"@id": "https://smithmoore.com/services/lifephase180/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/services/lifephase180/#webpage",
"url": "https://smithmoore.com/services/lifephase180/",
"name": "LifePhase180˚ - Smith Moore and Co",
"description": "Plans That Adapt As Life Goes On Our highly personalized LifePhase180˚ planning approach helps solidify your achievements through all life stages with a focus on establishing your legacy. LifePhase180˚ Planning is our comprehensive, custom planning process that evolves as you move through the three key phases of your life: Accumulation, Distribution, and Legacy. Our client",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://smithmoore.com/#website"
},
"breadcrumb": {
"@id": "https://smithmoore.com/services/lifephase180/#breadcrumblist"
},
"datePublished": "2023-09-15T10:47:36-05:00",
"dateModified": "2023-10-19T09:50:28-05:00"
},
{
"@type": "WebSite",
"@id": "https://smithmoore.com/#website",
"url": "https://smithmoore.com/",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
"@id": "https://smithmoore.com/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
4Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /contact/ | 1 | 0 |
| /about/history-heritage/ | 1 | 0 |
| /services/lifephase180/ | 1 | 0 |
Explore the other reputation pillars for Smith Moore and Co
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Smith Moore and Co, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Smith Moore and Co: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://smithmoore.com to view the most current version of its content and see directly what this company is about and what it offers.