Smith Moore and Co
(https://smithmoore.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
Trust theatre is present via the trust_theatre_flag being true and a review_count of 1 without any corresponding proof_links_count. The site claims a ‘century of success’ which is historically verifiable, but lacks modern external validation such as links to FINRA BrokerCheck, SEC filings, or third-party rating platforms. This creates a reliance on ‘internal trust’ rather than verified external authority.
The ratio of substance to fluff is approximately 1:3 on the homepage but improves to 1:1 on the History page. Verifiable proof points include 11 specific branch locations and a 110-year timeline, but these are offset by vague assertions like ‘client-first solutions’ and ‘wealth of resources’ that lack technical specifications or resource lists.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
4Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /contact/ | 1 | 0 |
| /about/history-heritage/ | 1 | 0 |
| /services/lifephase180/ | 1 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://smithmoore.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/#organizationLogo"
},
"image": {
"@id": "https://smithmoore.com/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/#webpage",
"url": "https://smithmoore.com/",
"name": "Home - Smith Moore and Co",
"description": "We Keep Your Financial Plan Evolving Not Another Mega-firm. We have over a century of success serving clients as a boutique firm with a wealth of resources. Our History Committed To Your Needs First. Our client-first solutions are designed to move you closer to your financial goals. Services Financial Planning The Way It Should Be.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://smithmoore.com/#website"
},
"breadcrumb": {
"@id": "https://smithmoore.com/#breadcrumblist"
},
"datePublished": "2023-09-07T12:54:42-05:00",
"dateModified": "2025-01-06T11:46:04-06:00"
},
{
"@type": "WebSite",
"@id": "https://smithmoore.com/#website",
"url": "https://smithmoore.com/",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
"@id": "https://smithmoore.com/#organization"
}
}
]
}
/contact/
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"itemListElement": [
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"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"position": 1,
"name": "Home",
"item": "https://smithmoore.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/contact/#listItem",
"name": "Contact Us"
}
},
{
"@type": "ListItem",
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"position": 2,
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},
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"@type": "Organization",
"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/contact/#organizationLogo"
},
"image": {
"@id": "https://smithmoore.com/contact/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/contact/#webpage",
"url": "https://smithmoore.com/contact/",
"name": "Contact Us - Smith Moore and Co",
"description": "HOW CAN WE HELP? FIND A LOCATION NEAR YOU We hold a passionate belief that a local provider is best for clients and best for our business. Please call or visit one of our office locations listed here or complete this form and submit.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://smithmoore.com/#website"
},
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"@id": "https://smithmoore.com/contact/#breadcrumblist"
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"datePublished": "2023-09-15T10:46:07-05:00",
"dateModified": "2025-07-15T13:52:27-05:00"
},
{
"@type": "WebSite",
"@id": "https://smithmoore.com/#website",
"url": "https://smithmoore.com/",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
"@id": "https://smithmoore.com/#organization"
}
}
]
}
/about/history-heritage/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://smithmoore.com/about/history-heritage/#breadcrumblist",
"itemListElement": [
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"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"position": 1,
"name": "Home",
"item": "https://smithmoore.com",
"nextItem": {
"@type": "ListItem",
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"name": "About"
}
},
{
"@type": "ListItem",
"@id": "https://smithmoore.com/about/#listItem",
"position": 2,
"name": "About",
"item": "https://smithmoore.com/about/",
"nextItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/about/history-heritage/#listItem",
"name": "History & Heritage"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://smithmoore.com/about/history-heritage/#listItem",
"position": 3,
"name": "History & Heritage",
"previousItem": {
"@type": "ListItem",
"@id": "https://smithmoore.com/about/#listItem",
"name": "About"
}
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},
{
"@type": "Organization",
"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/about/history-heritage/#organizationLogo"
},
"image": {
"@id": "https://smithmoore.com/about/history-heritage/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/about/history-heritage/#webpage",
"url": "https://smithmoore.com/about/history-heritage/",
"name": "History & Heritage - Smith Moore and Co",
"description": "More Than A Century Of Success Founded in 1913, Smith Moore is proud to have grown while maintaining a people-focused approach to wealth management. As one of the oldest investment firms established west of the Mississippi River, we have a storied history of helping our clients plan their futures and achieve financial peace of mind.",
"inLanguage": "en-US",
"isPartOf": {
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},
"breadcrumb": {
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"datePublished": "2023-09-15T10:46:50-05:00",
"dateModified": "2024-01-03T16:08:06-06:00"
},
{
"@type": "WebSite",
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"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
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}
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]
}
/services/lifephase180/
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"name": "LifePhase180˚"
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{
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"@id": "https://smithmoore.com/#organization",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"url": "https://smithmoore.com/",
"logo": {
"@type": "ImageObject",
"url": "https://smithmoore.com/wp-content/uploads/2023/09/logo-tagline.svg",
"@id": "https://smithmoore.com/services/lifephase180/#organizationLogo"
},
"image": {
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}
},
{
"@type": "WebPage",
"@id": "https://smithmoore.com/services/lifephase180/#webpage",
"url": "https://smithmoore.com/services/lifephase180/",
"name": "LifePhase180˚ - Smith Moore and Co",
"description": "Plans That Adapt As Life Goes On Our highly personalized LifePhase180˚ planning approach helps solidify your achievements through all life stages with a focus on establishing your legacy. LifePhase180˚ Planning is our comprehensive, custom planning process that evolves as you move through the three key phases of your life: Accumulation, Distribution, and Legacy. Our client",
"inLanguage": "en-US",
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"datePublished": "2023-09-15T10:47:36-05:00",
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},
{
"@type": "WebSite",
"@id": "https://smithmoore.com/#website",
"url": "https://smithmoore.com/",
"name": "Smith Moore and Co",
"description": "Set Your Course for Tomorrow At Smith Moore, we provide financial guidance for every stage of life through a comprehensive investment approach that",
"inLanguage": "en-US",
"publisher": {
"@id": "https://smithmoore.com/#organization"
}
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]
}
Explore the other reputation pillars for Smith Moore and Co
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Smith Moore and Co, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Smith Moore and Co: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://smithmoore.com to view the most current version of its content and see directly what this company is about and what it offers.