Fanatic
(https://fanatic.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists between the marketing claims and the technical structured data; the text claims the brand was founded in 1981, while the schema_json reports a foundingDate of 2000 for the legal entity Boards & More GmbH. Furthermore, while claiming to be ‘leading’ and ‘innovative,’ there is no digital footprint for specific designers, athletes, or technical experts within the metadata or Person schema. Technical credibility is further damaged by the identical content served across distinct navigational paths.
The brand promises ‘innovation’ and ‘service’ as core pillars, yet demonstrates neither through its digital presence. No specific board technologies, patents, or service protocols are mentioned to support these assertions. The ‘Boardriding since 81’ claim serves as a chronological anchor but lacks any accompanying evidence of performance evolution or technical milestones reached in the intervening 45 years (relative to the 2026 system date).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.boardsandmore.com",
"logo": "https://www.fanatic.com/img/og_image.png",
"image": "https://www.fanatic.com/img/og_image.png",
"name": "fanatic",
"legalName": "Boards & More GmbH",
"description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
"telephone": "+43-(0)-7584-403-0",
"address": {
"@type": "PostalAddress",
"streetAddress": "Rabach 1",
"addressLocality": "Molln",
"addressCountry": "AT",
"addressRegion": "Oberösterreich",
"postalCode": "A-4591"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+43-(0)-7584-403-0",
"email": "customerservice-b2c@boards-and-more.com",
"contactType": "Customer Service"
},
"vatID": "ATU36789702",
"foundingDate": "2000",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "319"
}
}
/api/sso/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.boardsandmore.com",
"logo": "https://www.fanatic.com/img/og_image.png",
"image": "https://www.fanatic.com/img/og_image.png",
"name": "fanatic",
"legalName": "Boards & More GmbH",
"description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
"telephone": "+43-(0)-7584-403-0",
"address": {
"@type": "PostalAddress",
"streetAddress": "Rabach 1",
"addressLocality": "Molln",
"addressCountry": "AT",
"addressRegion": "Oberösterreich",
"postalCode": "A-4591"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+43-(0)-7584-403-0",
"email": "customerservice-b2c@boards-and-more.com",
"contactType": "Customer Service"
},
"vatID": "ATU36789702",
"foundingDate": "2000",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "319"
}
}
/en/windsurfing/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.boardsandmore.com",
"logo": "https://www.fanatic.com/img/og_image.png",
"image": "https://www.fanatic.com/img/og_image.png",
"name": "fanatic",
"legalName": "Boards & More GmbH",
"description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
"telephone": "+43-(0)-7584-403-0",
"address": {
"@type": "PostalAddress",
"streetAddress": "Rabach 1",
"addressLocality": "Molln",
"addressCountry": "AT",
"addressRegion": "Oberösterreich",
"postalCode": "A-4591"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+43-(0)-7584-403-0",
"email": "customerservice-b2c@boards-and-more.com",
"contactType": "Customer Service"
},
"vatID": "ATU36789702",
"foundingDate": "2000",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "319"
}
}
/en/sup/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.boardsandmore.com",
"logo": "https://www.fanatic.com/img/og_image.png",
"image": "https://www.fanatic.com/img/og_image.png",
"name": "fanatic",
"legalName": "Boards & More GmbH",
"description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
"telephone": "+43-(0)-7584-403-0",
"address": {
"@type": "PostalAddress",
"streetAddress": "Rabach 1",
"addressLocality": "Molln",
"addressCountry": "AT",
"addressRegion": "Oberösterreich",
"postalCode": "A-4591"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+43-(0)-7584-403-0",
"email": "customerservice-b2c@boards-and-more.com",
"contactType": "Customer Service"
},
"vatID": "ATU36789702",
"foundingDate": "2000",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "319"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 40 | 0 |
| /api/sso/ | 40 | 0 |
| /en/windsurfing/ | 40 | 0 |
| /en/sup/ | 40 | 0 |
This page presents a snapshot of public data from Fanatic, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fanatic: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fanatic.com to view the most current version of its content and see directly what this company is about and what it offers.