Trust & Proof: Fanatic – Signal Evidence & AI Readability

Fanatic

(https://fanatic.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
6 Impact Weight: 20 / 100
30% Reputation

The site exhibits high Trust Theatre markers with a review_count of 40 displayed alongside a proof_links_count of 0 across all pages. These reviews are presented as a static signal without any third-party verification, clickable links, or specific member testimonials. Bold claims such as being ‘one of the world’s leading watersports brands’ are entirely unsubstantiated by external evidence or market data within the crawl.

The proof density is nearly zero, with the only specific data point being the year 1981. There are no mentions of specific board models, weight specifications, material compositions (e.g., carbon, drop-stitch), or athlete endorsements. The ratio of vague assertions like ‘resolute passion’ to verifiable technical evidence is approximately 10:1.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
160Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 40 0
/api/sso/ 40 0
/en/windsurfing/ 40 0
/en/sup/ 40 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://www.boardsandmore.com",
    "logo": "https://www.fanatic.com/img/og_image.png",
    "image": "https://www.fanatic.com/img/og_image.png",
    "name": "fanatic",
    "legalName": "Boards & More GmbH",
    "description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
    "telephone": "+43-(0)-7584-403-0",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rabach 1",
        "addressLocality": "Molln",
        "addressCountry": "AT",
        "addressRegion": "Oberösterreich",
        "postalCode": "A-4591"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+43-(0)-7584-403-0",
        "email": "customerservice-b2c@boards-and-more.com",
        "contactType": "Customer Service"
    },
    "vatID": "ATU36789702",
    "foundingDate": "2000",
    "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "319"
    }
}
/api/sso/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://www.boardsandmore.com",
    "logo": "https://www.fanatic.com/img/og_image.png",
    "image": "https://www.fanatic.com/img/og_image.png",
    "name": "fanatic",
    "legalName": "Boards & More GmbH",
    "description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
    "telephone": "+43-(0)-7584-403-0",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rabach 1",
        "addressLocality": "Molln",
        "addressCountry": "AT",
        "addressRegion": "Oberösterreich",
        "postalCode": "A-4591"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+43-(0)-7584-403-0",
        "email": "customerservice-b2c@boards-and-more.com",
        "contactType": "Customer Service"
    },
    "vatID": "ATU36789702",
    "foundingDate": "2000",
    "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "319"
    }
}
/en/windsurfing/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://www.boardsandmore.com",
    "logo": "https://www.fanatic.com/img/og_image.png",
    "image": "https://www.fanatic.com/img/og_image.png",
    "name": "fanatic",
    "legalName": "Boards & More GmbH",
    "description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
    "telephone": "+43-(0)-7584-403-0",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rabach 1",
        "addressLocality": "Molln",
        "addressCountry": "AT",
        "addressRegion": "Oberösterreich",
        "postalCode": "A-4591"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+43-(0)-7584-403-0",
        "email": "customerservice-b2c@boards-and-more.com",
        "contactType": "Customer Service"
    },
    "vatID": "ATU36789702",
    "foundingDate": "2000",
    "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "319"
    }
}
/en/sup/
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://www.boardsandmore.com",
    "logo": "https://www.fanatic.com/img/og_image.png",
    "image": "https://www.fanatic.com/img/og_image.png",
    "name": "fanatic",
    "legalName": "Boards & More GmbH",
    "description": "Home of the brands Duotone, Fanatic, ION, SQLab and WOO",
    "telephone": "+43-(0)-7584-403-0",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rabach 1",
        "addressLocality": "Molln",
        "addressCountry": "AT",
        "addressRegion": "Oberösterreich",
        "postalCode": "A-4591"
    },
    "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+43-(0)-7584-403-0",
        "email": "customerservice-b2c@boards-and-more.com",
        "contactType": "Customer Service"
    },
    "vatID": "ATU36789702",
    "foundingDate": "2000",
    "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": "319"
    }
}