FELT Bicycles
(https://feltbicycles.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through historical context, referencing the founder Jim Felt and the 35th anniversary (1991-2026). The site mentions a specific engineering headquarters in Barcelona, adding geographical authority. A minor gap exists in the schema_json, which uses a generic Organization type without sameAs links to the specific athletes or technical partners mentioned in the text.
There is no disconnect between marketing tone and demonstrated capability. Performance claims like ‘fastest and lightest aero road bike we’ve ever made’ are backed by specific weight comparisons (6.48kg vs UCI limits) and drag percentages (5% reduction over previous AR). The site successfully bridges the gap between ‘marketing speed’ and ‘engineering speed.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "felt-bikes",
"logo": "https://feltbicycles.com/cdn/shop/files/FELT_Logo_White.svg?v=1769076146&width=500",
"url": "https://feltbicycles.com"
}
/collections/triathlon/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "felt-bikes",
"logo": "https://feltbicycles.com/cdn/shop/files/FELT_Logo_White.svg?v=1769076146&width=500",
"url": "https://feltbicycles.com"
}
/collections/new-breed-gravel-lightest-bike/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "felt-bikes",
"logo": "https://feltbicycles.com/cdn/shop/files/FELT_Logo_White.svg?v=1769076146&width=500",
"url": "https://feltbicycles.com"
}
/collections/nexar-aero-roadbike/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "felt-bikes",
"logo": "https://feltbicycles.com/cdn/shop/files/FELT_Logo_White.svg?v=1769076146&width=500",
"url": "https://feltbicycles.com"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 1 |
| /collections/triathlon/ | 6 | 1 |
| /collections/new-breed-gravel-lightest-bike/ | 42 | 1 |
| /collections/nexar-aero-roadbike/ | 24 | 1 |
This page presents a snapshot of public data from FELT Bicycles, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to FELT Bicycles: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://feltbicycles.com to view the most current version of its content and see directly what this company is about and what it offers.