GRAF SKATES AG
(https://grafhockey.com) 📸 Data Snapshot: May 27, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Despite claiming a legacy since 1921 and high-level expertise, the schema_json is purely generic (WebPage/WebSite) and lacks Organization or Brand properties that would verify founding dates, locations, or key personnel. Mention of ‘Karl Graf’s grandfather’ provides a narrative hook but lacks a digital footprint (sameAs links) or Person schema. Furthermore, the copyright date in the footer is ‘© 2021’, which is stale by 60 months relative to the May 2026 analysis date.
The site makes bold performance claims such as ‘guarantees pure skating precision,’ yet provides zero technical specifications, material science data, or weight comparisons to back these assertions. References to equipping ‘numerous A-Level teams’ are unsubstantiated as no specific teams are named. This creates a disconnect between the marketing tone of professional excellence and the absence of professional-grade evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey - Unleash your speed",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2018-10-26T13:15:20+00:00",
"dateModified": "2022-06-14T08:36:29+00:00",
"description": "Graf Hockey manufactures hand-crafted skates since 1937. For professionals & amateurs alike - our goal is the best precision & comfort.",
"breadcrumb": {
"@id": "https://grafhockey.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/dealers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/dealers/",
"url": "https://grafhockey.com/dealers/",
"name": "Hockey Shops - Find Your Dealer - GRAF Hockey",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2018-10-29T16:41:46+00:00",
"dateModified": "2022-02-22T11:13:15+00:00",
"description": "We have hockey shops on various locations all over the world. Check it out and find the best dealer nearest to you.",
"breadcrumb": {
"@id": "https://grafhockey.com/dealers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/dealers/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/dealers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://grafhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dealers"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/about/",
"url": "https://grafhockey.com/about/",
"name": "About - GRAF Hockey",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2021-04-13T06:42:56+00:00",
"dateModified": "2026-02-25T13:36:59+00:00",
"description": "Get to know more about the history and values of Graf Skates. We highly value the personal inputs form our customers.",
"breadcrumb": {
"@id": "https://grafhockey.com/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://grafhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/contact/",
"url": "https://grafhockey.com/contact/",
"name": "GRAF Hockey - Contact",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2018-10-29T16:42:09+00:00",
"dateModified": "2023-09-13T07:18:43+00:00",
"breadcrumb": {
"@id": "https://grafhockey.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://grafhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 38 | 0 |
| /dealers/ | 38 | 0 |
| /about/ | 38 | 0 |
| /contact/ | 38 | 0 |
This page presents a snapshot of public data from GRAF SKATES AG, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to GRAF SKATES AG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://grafhockey.com to view the most current version of its content and see directly what this company is about and what it offers.