GRAF SKATES AG
(https://grafhockey.com) 📸 Data Snapshot: May 27, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
GRAF Hockey utilizes significant trust theatre; the system detects a review_count of 38 across pages, yet a proof_links_count of 0, indicating that reviews are likely hard-coded or lack third-party verification links. Claims of being ‘industry-leading’ and having ‘unmatched expertise’ are presented as self-evident truths without external citations or industry awards. The site triggers the trust_theatre_flag on the homepage and across all sub-pages despite the lack of verifiable proof paths.
The proof density is low in terms of external validation but moderate in internal historical consistency. While the site provides specific addresses in four countries (Switzerland, Germany, USA, Canada) and a specific founding timeline, it fails to link to any third-party reviews, athlete testimonials, or certified dealer lists within the text. The ratio of vague assertions like ‘Highest Performance’ to verifiable facts is approximately 3:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 38 | 0 |
| /dealers/ | 38 | 0 |
| /about/ | 38 | 0 |
| /contact/ | 38 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey - Unleash your speed",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2018-10-26T13:15:20+00:00",
"dateModified": "2022-06-14T08:36:29+00:00",
"description": "Graf Hockey manufactures hand-crafted skates since 1937. For professionals & amateurs alike - our goal is the best precision & comfort.",
"breadcrumb": {
"@id": "https://grafhockey.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/dealers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/dealers/",
"url": "https://grafhockey.com/dealers/",
"name": "Hockey Shops - Find Your Dealer - GRAF Hockey",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2018-10-29T16:41:46+00:00",
"dateModified": "2022-02-22T11:13:15+00:00",
"description": "We have hockey shops on various locations all over the world. Check it out and find the best dealer nearest to you.",
"breadcrumb": {
"@id": "https://grafhockey.com/dealers/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/dealers/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/dealers/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://grafhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dealers"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/about/",
"url": "https://grafhockey.com/about/",
"name": "About - GRAF Hockey",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2021-04-13T06:42:56+00:00",
"dateModified": "2026-02-25T13:36:59+00:00",
"description": "Get to know more about the history and values of Graf Skates. We highly value the personal inputs form our customers.",
"breadcrumb": {
"@id": "https://grafhockey.com/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://grafhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://grafhockey.com/contact/",
"url": "https://grafhockey.com/contact/",
"name": "GRAF Hockey - Contact",
"isPartOf": {
"@id": "https://grafhockey.com/#website"
},
"datePublished": "2018-10-29T16:42:09+00:00",
"dateModified": "2023-09-13T07:18:43+00:00",
"breadcrumb": {
"@id": "https://grafhockey.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://grafhockey.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://grafhockey.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://grafhockey.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://grafhockey.com/#website",
"url": "https://grafhockey.com/",
"name": "GRAF Hockey",
"description": "Ice Hockey Skates and Accessoires, Sports, Lifestyle",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://grafhockey.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from GRAF SKATES AG, captured on May 27, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to GRAF SKATES AG: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://grafhockey.com to view the most current version of its content and see directly what this company is about and what it offers.