Maurten
(https://maurten.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed Corporation schema that includes a physical headquarters in Göteborg, Sweden. The site references elite athletes by name (Molly Seidel, Sabastian Sawe) and provides specific counts for its magazine articles (76) and race partnerships (54 total events), suggesting a verifiable footprint. Technical credibility is reinforced by a clean heading hierarchy and updated schema dates (dateModified: 2026-05-26).
Unlike standard fitness marketing, there is no disconnect between the marketing tone and the proof provided. The claim of fueling a sub-2 marathon is supported by the specific inclusion of Sabastian Sawe’s 01:59:30 time and the offer of the Maurten Fuel Planner tool. The site demonstrates performance through its official partner status in world-class events like the Boston and Berlin Marathons.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2025",
"creator": {
"@id": "#creator"
},
"dateCreated": "2025-12-10T13:25:44+01:00",
"dateModified": "2026-05-26T11:27:02+02:00",
"datePublished": "2025-12-10T13:25:00+01:00",
"description": "Home",
"headline": "Carbohydrate sports fuel for energy, hydration and recovery",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/",
"name": "Maurten",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2025",
"creator": {
"@id": "#creator"
},
"dateCreated": "2025-12-10T13:28:12+01:00",
"dateModified": "2025-12-10T13:28:32+01:00",
"datePublished": "2025-12-10T13:28:00+01:00",
"description": "Events",
"headline": "Events",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/events",
"name": "Events",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/events"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/events",
"name": "Events",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/products/gels/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "#creator"
},
"dateCreated": "2022-10-24T11:43:15+02:00",
"dateModified": "2026-02-11T16:22:07+01:00",
"datePublished": "2022-10-24T11:43:15+02:00",
"description": "Maurten energy Gels are an easy-grab, portable source of endurance fuel with carbohydrate encapsulated in Hydrogel Technology.",
"headline": "Gels",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/products/gels",
"name": "Gels",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/products/gels"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products",
"name": "Shop",
"position": 2
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products/gels",
"name": "Gels",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
/products/drink-mixes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "#creator"
},
"dateCreated": "2022-10-24T11:43:29+02:00",
"dateModified": "2026-02-11T16:22:38+01:00",
"datePublished": "2022-10-24T11:43:29+02:00",
"description": "Maurten Drink Mixes are liquid carbohydrate sports drinks. Mixed with 500ml of water, Drink Mix changes from a liquid to a hydrogel once it meets the stomach acid — reducing the sensation of liquid sloshing in the stomach that limits performance.",
"headline": "Drink Mixes",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/products/drink-mixes",
"name": "Drink Mixes",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/products/drink-mixes"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products",
"name": "Shop",
"position": 2
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products/drink-mixes",
"name": "Drink Mixes",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /events/ | 2 | 0 |
| /products/gels/ | 2 | 0 |
| /products/drink-mixes/ | 2 | 0 |
This page presents a snapshot of public data from Maurten, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Maurten: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://maurten.com to view the most current version of its content and see directly what this company is about and what it offers.