Maurten
(https://maurten.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site triggers a trust theatre penalty due to the trust_theatre_flag being true while showing a review_count of only 2 across all pages with zero proof_links_count. For a global brand claiming to be the official partner of major marathons and IRONMAN, displaying unverified or extremely low-volume review counts without third-party validation links creates a minor credibility gap. However, this is partially offset by the verifiable list of 24 running partners and 13 triathlon partners.
The proof density is high, favoring verifiable metrics over vague assertions. For every performance claim, there is a corresponding technical specification (e.g., Gel 160 encapsulates 40 grams of carbohydrates). The Events page provides an exhaustive list of 54 external partnerships, each with specific on-course availability data, which serves as a massive proof-path compared to typical industry fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /events/ | 2 | 0 |
| /products/gels/ | 2 | 0 |
| /products/drink-mixes/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2025",
"creator": {
"@id": "#creator"
},
"dateCreated": "2025-12-10T13:25:44+01:00",
"dateModified": "2026-05-26T11:27:02+02:00",
"datePublished": "2025-12-10T13:25:00+01:00",
"description": "Home",
"headline": "Carbohydrate sports fuel for energy, hydration and recovery",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/",
"name": "Maurten",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2025",
"creator": {
"@id": "#creator"
},
"dateCreated": "2025-12-10T13:28:12+01:00",
"dateModified": "2025-12-10T13:28:32+01:00",
"datePublished": "2025-12-10T13:28:00+01:00",
"description": "Events",
"headline": "Events",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/events",
"name": "Events",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/events"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/events",
"name": "Events",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/products/gels/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "#creator"
},
"dateCreated": "2022-10-24T11:43:15+02:00",
"dateModified": "2026-02-11T16:22:07+01:00",
"datePublished": "2022-10-24T11:43:15+02:00",
"description": "Maurten energy Gels are an easy-grab, portable source of endurance fuel with carbohydrate encapsulated in Hydrogel Technology.",
"headline": "Gels",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/products/gels",
"name": "Gels",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/products/gels"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products",
"name": "Shop",
"position": 2
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products/gels",
"name": "Gels",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
/products/drink-mixes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"author": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightHolder": {
"@id": "https://www.maurten.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "#creator"
},
"dateCreated": "2022-10-24T11:43:29+02:00",
"dateModified": "2026-02-11T16:22:38+01:00",
"datePublished": "2022-10-24T11:43:29+02:00",
"description": "Maurten Drink Mixes are liquid carbohydrate sports drinks. Mixed with 500ml of water, Drink Mix changes from a liquid to a hydrogel once it meets the stomach acid — reducing the sensation of liquid sloshing in the stomach that limits performance.",
"headline": "Drink Mixes",
"image": {
"@type": "ImageObject",
"url": "https://www.maurten.com/cache/transforms/branding/_1200x630_crop_center-center_82_none/maurten-socialmedia.png?mtime=1505823142"
},
"inLanguage": "en",
"mainEntityOfPage": "https://www.maurten.com/products/drink-mixes",
"name": "Drink Mixes",
"publisher": {
"@id": "#creator"
},
"url": "https://www.maurten.com/products/drink-mixes"
},
{
"@id": "https://www.maurten.com/#identity",
"@type": "Corporation",
"address": {
"@type": "PostalAddress",
"addressCountry": "Sweden",
"addressLocality": "Göteborg",
"postalCode": "413 46",
"streetAddress": "Arvid Wallgrens Backe 20"
},
"alternateName": "Maurten",
"description": "Founded on a revolutionary science innovation, Maurten develops products for endurance athletes based on hydrogel technology that transports high concentrations of carbohydrates through the body without discomfort.",
"image": {
"@type": "ImageObject",
"height": "800",
"url": "https://www.maurten.com/assets/images/branding/maurten-socialmedia.png",
"width": "1200"
},
"logo": {
"@type": "ImageObject",
"height": "60",
"url": "https://www.maurten.com/cache/transforms/branding/_600x60_fit_center-center_82_none/maurten-socialmedia.png?mtime=1505823142",
"width": "90"
},
"name": "Maurten",
"url": "https://www.maurten.com/"
},
{
"@id": "#creator",
"@type": "Organization"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://www.maurten.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products",
"name": "Shop",
"position": 2
},
{
"@type": "ListItem",
"item": "https://www.maurten.com/products/drink-mixes",
"name": "Drink Mixes",
"position": 3
}
],
"name": "Breadcrumbs"
}
]
}
This page presents a snapshot of public data from Maurten, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Maurten: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://maurten.com to view the most current version of its content and see directly what this company is about and what it offers.