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Identity & Authority: Newcastle United – Signal Evidence & AI Readability

Newcastle United

(https://nufc.co.uk) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

The site exhibits high authority with zero gaps in its digital footprint. The schema_json is robust, identifying the team as a SportsTeam founded in 1892, naming the coach Eddie Howe, and detailing the stadium location (St. James’ Park). Named figures in the text are verifiable public figures within professional football.

There are no unsubstantiated performance claims. The ‘performance’ mentioned relates to actual athletic results from specific matches (e.g., Saturday 02 May 2026 vs Durham) rather than vague marketing promises. Every claim of a player departure or signing is a reported news fact.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
/en/news/category/newcastle-united-women/ 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
/en/news/category/latest/ 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
/en/news/category/features/ 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/en/news/category/newcastle-united-women/ 0 1
/en/news/category/latest/ 0 1
/en/news/category/features/ 0 1
Explore the other reputation pillars for Newcastle United
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Newcastle United, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Newcastle United: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://nufc.co.uk to view the most current version of its content and see directly what this company is about and what it offers.