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Trust & Proof: Newcastle United – Signal Evidence & AI Readability

Newcastle United

(https://nufc.co.uk) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
20 Impact Weight: 20 / 100
100% Reputation

No trust theatre detected. The review_count is 0 across all pages, which is honest for a news-driven organizational site that does not rely on falsified social proof. The proof_links_count is backed by internal evidence like ‘farewell interview’ links and ‘Match Centre’ data.

The ratio of verifiable evidence to claims is near 1:1. Each headline is supported by a detailed breakdown, such as the safe standing area implementation on ‘Level 7’ and seat swap options for Season Ticket holders. Historical stats (152 appearances) and specific dates (24 May 2026) provide constant verification.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/en/news/category/newcastle-united-women/ 0 1
/en/news/category/latest/ 0 1
/en/news/category/features/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
/en/news/category/newcastle-united-women/ 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
/en/news/category/latest/ 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
/en/news/category/features/ 
{
    "@context": "https://schema.org",
    "@type": "SportsTeam",
    "name": "Newcastle United",
    "sport": "Football",
    "url": "https://www.newcastleunited.com",
    "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
    "alternateName": "NUFC",
    "foundingDate": "1892-12-09",
    "telephone": "+44 (0)344 372 1892",
    "sponsor": "Sela",
    "sameAs": [
        "https://www.youtube.com/user/NUFCOfficial1892",
        "https://www.instagram.com/nufc/",
        "https://twitter.com/NUFC",
        "https://www.facebook.com/newcastleunited"
    ],
    "brand": {
        "@type": "Organization",
        "name": "Newcastle United",
        "logo": "https://images.ctfassets.net/9ec6988xevcz/2j0nCJps49kwlviuhN4AcW/7175da7cdd7b6fac3351c7c66749b7dd/Black_on_white_414x414.png",
        "slogan": "We Are Newcastle United",
        "knowsAbout": [
            "Premier League Match Analysis",
            "Professional Football Tactics",
            "Ticket and Membership Information",
            "History of Newcastle United Football Club"
        ]
    },
    "location": {
        "@type": "StadiumOrArena",
        "name": "St. James' Park",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "St. James' Park, Strawberry Place",
            "addressLocality": "Newcastle Upon Tyne",
            "addressRegion": "Tyne and Wear",
            "postalCode": "NE1 4ST",
            "addressCountry": "UK"
        },
        "amenityFeature": [
            {
                "@type": "LocationFeatureSpecification",
                "name": "Accessible Seating",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Stadium Tours",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Matchday Hospitality",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Official Merchandise Store",
                "value": "true"
            },
            {
                "@type": "LocationFeatureSpecification",
                "name": "Conference Facilities",
                "value": "true"
            }
        ],
        "hasMap": "https://www.google.com/maps?cid=3355485208979929992&g_mp=Cidnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLlNlYXJjaFRleHQ"
    },
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Newcastle Upon Tyne",
        "streetAddress": "St. James Park, Strawberry Place",
        "postalCode": "NE1 4ST",
        "addressCountry": "UK",
        "addressRegion": "Tyne and Wear",
        "additionalType": "Football Club",
        "url": "https://www.newcastleunited.com"
    },
    "memberOf": [
        {
            "@type": "SportsOrganization",
            "name": "Premier League"
        },
        {
            "@type": "SportsOrganization",
            "name": "Carabau Cup"
        },
        {
            "@type": "SportsOrganization",
            "name": "The FA Cup"
        }
    ],
    "coach": {
        "@type": "Person",
        "name": "Eddie Howe"
    }
}
Explore the other reputation pillars for Newcastle United
Information Density → Semantic Coherence → Commodity Fingerprint → Identity & Authority →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Newcastle United, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Newcastle United: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://nufc.co.uk to view the most current version of its content and see directly what this company is about and what it offers.