Staminade
(https://staminade.com.au) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant authority gap regarding the scientific backing of their claims. While they mention magnesium lactate being the first in Australia, they do not name any formulating experts, sports scientists, or founders, nor is there Person-based structured data or sameAs links to verify professional expertise. The technical implementation is functional but lacks advanced Organization schema to bridge the gap between a local Western Sydney business and a national legacy brand.
The claim of being ‘Australia’s original sports drink’ is bold but backed by specific historical dates (1970). The disconnect lies in the ‘supporting athletes’ claim, which is listed as an H2, yet the site fails to name a single specific athlete or sports organization currently partnered with the brand, relying instead on generic categories like ‘cycling’ and ‘gym’.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/",
"url": "https://staminade.com.au/",
"name": "Staminade | Australian Electrolyte Sports Drink",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://staminade.com.au/#primaryimage"
},
"image": {
"@id": "https://staminade.com.au/#primaryimage"
},
"thumbnailUrl": "https://staminade.com.au/wp-content/uploads/2018/07/staminade-logo-home-twitter.png",
"datePublished": "2018-05-23T06:18:32+00:00",
"dateModified": "2026-04-25T12:14:06+00:00",
"description": "The Original Australian Electrolyte Sports Drink with added magnesium, and NEW Staminade HYDRATE 25% reduced sugar Orange.",
"breadcrumb": {
"@id": "https://staminade.com.au/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://staminade.com.au/#primaryimage",
"url": "https://staminade.com.au/wp-content/uploads/2018/07/staminade-logo-home-twitter.png",
"contentUrl": "https://staminade.com.au/wp-content/uploads/2018/07/staminade-logo-home-twitter.png",
"width": "1024",
"height": "512",
"caption": "Staminade the Original Australian Electrolyte Sports Drink"
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/about-us/",
"url": "https://staminade.com.au/about-us/",
"name": "About Us - Staminade",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"datePublished": "2022-05-10T10:18:53+00:00",
"dateModified": "2022-06-23T09:49:59+00:00",
"breadcrumb": {
"@id": "https://staminade.com.au/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://staminade.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/contact-us/",
"url": "https://staminade.com.au/contact-us/",
"name": "Contact Us | Staminade",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://staminade.com.au/contact-us/#primaryimage"
},
"image": {
"@id": "https://staminade.com.au/contact-us/#primaryimage"
},
"thumbnailUrl": "https://staminade.com.au/wp-content/uploads/2022/06/ContactUs-min-1.jpg",
"datePublished": "2016-08-27T11:32:10+00:00",
"dateModified": "2022-06-30T07:30:03+00:00",
"description": "To find out more about Staminade or any general enquiries you can contact us on 1800 008 155 or send through an email. We would love to hear your feedback.",
"breadcrumb": {
"@id": "https://staminade.com.au/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://staminade.com.au/contact-us/#primaryimage",
"url": "https://staminade.com.au/wp-content/uploads/2022/06/ContactUs-min-1.jpg",
"contentUrl": "https://staminade.com.au/wp-content/uploads/2022/06/ContactUs-min-1.jpg",
"width": 1920,
"height": 726
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://staminade.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/where-to-buy-staminade/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/where-to-buy-staminade/",
"url": "https://staminade.com.au/where-to-buy-staminade/",
"name": "Where To Buy Staminade | Staminade",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"datePublished": "2016-08-31T12:12:20+00:00",
"dateModified": "2022-06-30T08:58:53+00:00",
"description": "Wondering where to buy Staminade? Staminade is available at Coles and Woolworths stores across Australia. Find the store nearest to you.",
"breadcrumb": {
"@id": "https://staminade.com.au/where-to-buy-staminade/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/where-to-buy-staminade/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/where-to-buy-staminade/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://staminade.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Where to Buy Staminade?"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /about-us/ | 2 | 2 |
| /contact-us/ | 2 | 2 |
| /where-to-buy-staminade/ | 2 | 2 |
This page presents a snapshot of public data from Staminade, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Staminade: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://staminade.com.au to view the most current version of its content and see directly what this company is about and what it offers.