Staminade
(https://staminade.com.au) 📸 Data Snapshot: May 24, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids overt trust theatre but suffers from a lack of volume in third-party proof. With a review_count of only 2 and a proof_links_count of 2 across the crawled data, a brand claiming a 50+ year legacy and national retail presence (Coles, Woolworths) provides surprisingly little user-generated evidence or athlete endorsements beyond generic sports-related H4 tags.
The proof density is moderate. Specific data points like ‘One tub of Staminade makes 15 bottles’ and the exact sugar percentages provide verifiable substance. These are contrasted by vague assertions like ‘trusted by athletes and sports for 50+ years’ which lack any associated case studies or list of specific supported clubs.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /about-us/ | 2 | 2 |
| /contact-us/ | 2 | 2 |
| /where-to-buy-staminade/ | 2 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/",
"url": "https://staminade.com.au/",
"name": "Staminade | Australian Electrolyte Sports Drink",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://staminade.com.au/#primaryimage"
},
"image": {
"@id": "https://staminade.com.au/#primaryimage"
},
"thumbnailUrl": "https://staminade.com.au/wp-content/uploads/2018/07/staminade-logo-home-twitter.png",
"datePublished": "2018-05-23T06:18:32+00:00",
"dateModified": "2026-04-25T12:14:06+00:00",
"description": "The Original Australian Electrolyte Sports Drink with added magnesium, and NEW Staminade HYDRATE 25% reduced sugar Orange.",
"breadcrumb": {
"@id": "https://staminade.com.au/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://staminade.com.au/#primaryimage",
"url": "https://staminade.com.au/wp-content/uploads/2018/07/staminade-logo-home-twitter.png",
"contentUrl": "https://staminade.com.au/wp-content/uploads/2018/07/staminade-logo-home-twitter.png",
"width": "1024",
"height": "512",
"caption": "Staminade the Original Australian Electrolyte Sports Drink"
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/about-us/",
"url": "https://staminade.com.au/about-us/",
"name": "About Us - Staminade",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"datePublished": "2022-05-10T10:18:53+00:00",
"dateModified": "2022-06-23T09:49:59+00:00",
"breadcrumb": {
"@id": "https://staminade.com.au/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://staminade.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/contact-us/",
"url": "https://staminade.com.au/contact-us/",
"name": "Contact Us | Staminade",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://staminade.com.au/contact-us/#primaryimage"
},
"image": {
"@id": "https://staminade.com.au/contact-us/#primaryimage"
},
"thumbnailUrl": "https://staminade.com.au/wp-content/uploads/2022/06/ContactUs-min-1.jpg",
"datePublished": "2016-08-27T11:32:10+00:00",
"dateModified": "2022-06-30T07:30:03+00:00",
"description": "To find out more about Staminade or any general enquiries you can contact us on 1800 008 155 or send through an email. We would love to hear your feedback.",
"breadcrumb": {
"@id": "https://staminade.com.au/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://staminade.com.au/contact-us/#primaryimage",
"url": "https://staminade.com.au/wp-content/uploads/2022/06/ContactUs-min-1.jpg",
"contentUrl": "https://staminade.com.au/wp-content/uploads/2022/06/ContactUs-min-1.jpg",
"width": 1920,
"height": 726
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://staminade.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/where-to-buy-staminade/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://staminade.com.au/where-to-buy-staminade/",
"url": "https://staminade.com.au/where-to-buy-staminade/",
"name": "Where To Buy Staminade | Staminade",
"isPartOf": {
"@id": "https://staminade.com.au/#website"
},
"datePublished": "2016-08-31T12:12:20+00:00",
"dateModified": "2022-06-30T08:58:53+00:00",
"description": "Wondering where to buy Staminade? Staminade is available at Coles and Woolworths stores across Australia. Find the store nearest to you.",
"breadcrumb": {
"@id": "https://staminade.com.au/where-to-buy-staminade/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://staminade.com.au/where-to-buy-staminade/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://staminade.com.au/where-to-buy-staminade/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://staminade.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Where to Buy Staminade?"
}
]
},
{
"@type": "WebSite",
"@id": "https://staminade.com.au/#website",
"url": "https://staminade.com.au/",
"name": "Staminade",
"description": "Sports Drink",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://staminade.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from Staminade, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Staminade: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://staminade.com.au to view the most current version of its content and see directly what this company is about and what it offers.