Bad Ass Coffee of Hawaii
(https://badasscoffee.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site references specific experts by naming franchisees such as Richard and Michelle Lee, Dave Wagner, and Kat Hammoc. However, these individuals lack a digital footprint within the schema_json, which contains only Organization data and no Person schema or sameAs links for the ‘Ohana’ members. The technical authority is bolstered by a clean Organization schema, though the 2024 Franchise Disclosure Document reference is nearing the ‘aging’ threshold relative to the June 2026 system date.
The site makes bold claims about being stubborn about sourcing and partnering with Hawaiian farmers, yet it fails to name a single specific farm or provide a list of local suppliers. In contrast, the performance claims regarding business operations are backed by a specific 2024 FDD reference. The marketing tone for the coffee product is highly emotional (every purchase helps provide secure environments), while the investment tone is grounded in hard financial reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://badasscoffee.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://badasscoffee.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Bad Ass Coffee of Hawaii",
"url": "https://badasscoffee.com",
"description": "Bad Ass Coffee of Hawaii specializes in 100% Kona Coffee and Hawaiian Coffees sourced directly from Hawaii. Bad Ass Coffee Shirts, Hats and other merchandise are available through our store.",
"sameAs": [
"https://www.facebook.com/BadAssCoffeeOfHawaii",
"https://www.instagram.com/badasscoffeeofhawaii/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "7347 S. Revere Parkway, Building A, Suite A",
"addressLocality": "Centennial",
"addressRegion": "Colorado",
"postalCode": "80112",
"addressCountry": "United States"
},
"telephone": "888.473.3959"
}
]
/pages/subscriptions-v2/
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://badasscoffee.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://badasscoffee.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Bad Ass Coffee of Hawaii",
"url": "https://badasscoffee.com",
"description": "Bad Ass Coffee of Hawaii specializes in 100% Kona Coffee and Hawaiian Coffees sourced directly from Hawaii. Bad Ass Coffee Shirts, Hats and other merchandise are available through our store.",
"sameAs": [
"https://www.facebook.com/BadAssCoffeeOfHawaii",
"https://www.instagram.com/badasscoffeeofhawaii/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "7347 S. Revere Parkway, Building A, Suite A",
"addressLocality": "Centennial",
"addressRegion": "Colorado",
"postalCode": "80112",
"addressCountry": "United States"
},
"telephone": "888.473.3959"
}
]
/pages/bad-ass-for-good/
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://badasscoffee.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://badasscoffee.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Bad Ass Coffee of Hawaii",
"url": "https://badasscoffee.com",
"description": "Bad Ass Coffee of Hawaii specializes in 100% Kona Coffee and Hawaiian Coffees sourced directly from Hawaii. Bad Ass Coffee Shirts, Hats and other merchandise are available through our store.",
"sameAs": [
"https://www.facebook.com/BadAssCoffeeOfHawaii",
"https://www.instagram.com/badasscoffeeofhawaii/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "7347 S. Revere Parkway, Building A, Suite A",
"addressLocality": "Centennial",
"addressRegion": "Colorado",
"postalCode": "80112",
"addressCountry": "United States"
},
"telephone": "888.473.3959"
}
]
/pages/multi-unit/
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://badasscoffee.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://badasscoffee.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Bad Ass Coffee of Hawaii",
"url": "https://badasscoffee.com",
"description": "Bad Ass Coffee of Hawaii specializes in 100% Kona Coffee and Hawaiian Coffees sourced directly from Hawaii. Bad Ass Coffee Shirts, Hats and other merchandise are available through our store.",
"sameAs": [
"https://www.facebook.com/BadAssCoffeeOfHawaii",
"https://www.instagram.com/badasscoffeeofhawaii/"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "7347 S. Revere Parkway, Building A, Suite A",
"addressLocality": "Centennial",
"addressRegion": "Colorado",
"postalCode": "80112",
"addressCountry": "United States"
},
"telephone": "888.473.3959"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 430 | 1 |
| /pages/subscriptions-v2/ | 430 | 1 |
| /pages/bad-ass-for-good/ | 429 | 1 |
| /pages/multi-unit/ | 429 | 1 |
This page presents a snapshot of public data from Bad Ass Coffee of Hawaii, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bad Ass Coffee of Hawaii: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://badasscoffee.com to view the most current version of its content and see directly what this company is about and what it offers.