Information Density: Bad Ass Coffee of Hawaii – Signal Evidence & AI Readability

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Fuel Your Day with Bold, Hawaiian Coffee
Experience the rich, authentic flavors of 100% Hawaiian coffee.
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Our bad ass menu

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Our bad ass menu

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FOR GENERATIONS, THE DONKEYS OF KONA, HAWAII COULD BE HEARD BELLOWING AS THEY CARRIED PRECIOUS LOADS OF COFFEE BEANS DOWN THE STEEP MOUNTAINS OF THE BIG ISLAND. THE NATIVE PEOPLE OF KONA NAMED THESE HARD-WORKING DONKEYS THE “BAD ASS ONES” BECAUSE OF THEIR RELIABLYSTRONG, BUT STUBBORN NATURE IN CARRYING THEIR PRECIOUS CARGO.THE LEGEND OF THOSE HARD-WORKING DONKEYS LIVES ON TODAY AT BAD ASS COFFEE OF HAWAII WHERE WE'RE STUBBORN ABOUT OUR SOURCING, ROASTING, AND SERVING QUALITY HAWAIIAN COFFEE AND DOING SO WITH THE ALOHA SPRIT.

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Find a Store Near You
Craving bold Hawaiian coffee? Use our store locator to find the nearest Bad Ass Coffee and get a taste of aloha, right around the corner.
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Our coffee collection

Our top-rated picks and latest arrivals.

100% Kona Coffee

New Arrivals

Premium Hawaiian Coffee Blends

Flavored Coffee

100% Hawaiian Coffee

Signature Coffee Blends

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Subscribe & Save 10%
Subscriptions are limited each month. Perfect for those who crave variety, surprise, and the spirit of Aloha.
Subscribe

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our categories

Coffee

Bad Ass Coffee Apparel

Bad Ass Drinkware

Premium Coffee Tools & Accessories

Bad Ass Coffee Mugs

Coffee Gift Baskets

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Some shirts make a statement. This one carries it
Wear it with pride. Wear it with purpose.
explore new merch

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from our bad ass ‘ohana

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be a badass owner
Bring the spirit of Hawaii to your hometown with a Bad Ass Coffee franchise. Serve premium Hawaiian coffee, support local farmers, and lead with a bold brand that stands for authenticity, grit, and good vibes. If you’re ready to build something that stands out, and serves with purpose, it’s time to own your bold.
Be a bad ass owner

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Welcome ToThe Bad Ass Coffee Club
Get your favorite Bad Ass Coffee delivered on your schedule, with free shipping and subscriber-only savings.

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Why subscribe?
More perks, more flexibility, more Bad Ass Coffee.
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GET FREE SHIPING
Every subscription order ships free always.

Tiered discounts
Save 5% with 2, 10% with 3, or 15% with 4+ subscriptions.

Total flexibility
Skip, pause, cancel, or change your coffee anytime.

Exclusive access
Try limited-edition roasts before anyone else.

Subscribe & Save

[H3] 1. Pick Your Coffee
Choose your favorite roast, grind, or flavor — whatever fuels your mornings.

[H3] 2. Set Your Schedule
Select how often you want it delivered: every 1, 2, 4, or 8 weeks.

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sUBSCRIPTION FAQ

What is a coffee subscription?

A coffee subscription is the most convenient way to enjoy your favorite, quality Bad Ass Coffee of Hawaii. We automatically send you a batch of your favorite coffee based on your chosen frequency. The program is easy to use and customizable, so you can make changes online whenever you need.You always have complete control over your coffee subscriptions orders. You can change your delivery frequency, next order date, quantity, and coffee anytime by visiting ‘Manage Subscriptions’ located here. Changes to orders can be made any time within 24 hours of the next scheduled charge date, and you can cancel or skip your shipment at any time. A coffee subscription is the most convenient way to enjoy your favorite, quality Bad Ass Coffee of Hawaii. We automatically send you a batch of your favorite coffee based on your chosen frequency. The program is easy to use and customizable, so you can make changes online whenever you need. You always have complete control over your coffee subscriptions orders. You can change your delivery frequency, next order date, quantity, and coffee anytime by visiting ‘Manage Subscriptions’ located here. Changes to orders can be made any time within 24 hours of the next scheduled charge date, and you can cancel or skip your shipment at any time.

How Do Our Subscription Discounts Work?

We’re excited to offer free shipping on all recurring subscription orders, along with tiered discounts of 5% off for 2 subscriptions, 10% off for 3, and 15% off for 4 or more. These discounts apply to all recurring orders that come from a subscription and are automatically applied at checkout. However, they do not apply to non-subscription items in your cart.Here’s the discount structure for the subscription plan:2 subscriptions = 5% off3 subscriptions = 10% off4 or more subscriptions = 15% off

How Do Existing Subscribers Get the New Deals and Discounts?

If you're already a subscriber, you can still enjoy our new tiered discounts and free shipping! To access these deals, you'll need to create a new subscription bundle. Please note that the discounts are applied to bundles, so if you cancel one of the subscriptions in the bundle, you will lose the tiered percentage-off offers. To regain the discount, you’ll need to recreate the bundle without the canceled subscription.Alternatively, you can email our support team, and we’ll help make the necessary adjustments on our end to ensure you keep the right bundle and discounts.Alternatively, you can email our support team, and we’ll help make the necessary adjustments on our end to ensure you keep the right bundle and discounts.

What Is Included in the Free Shipping Offer?

Our free shipping offer applies to all subscription orders with eligible shipping rates under $20. Free shipping is available through economy flat rate shipping or FedEx SmartPost. Please note that this offer is designed for standard shipping methods and does not apply to expedited or premium shipping options.If your shipping rate exceeds $20, standard rates will apply. For more details or assistance with shipping options, feel free to reach out to our support team!

Do I Need a Website Account to Have a Subscription?

A website account is highly recommended, but not required. A website account will make it easier to manage all your subscriptions, one-time purchases, shipping, and billing information in one place. If you sign up for a subscription without an account, you will still receive subscription order notification emails.

How Often Will I Get My New Coffee Beans?

This is completely up to you! We want to offer a subscription that best serves YOUR needs. We have options of frequencies ranging from one to eight weeks, allowing for the most flexibility to cater to your lifestyle.

When Will I Be Billed for My Subscription?

You will be billed the day you order your subscription. Subsequently, charges will be consistent with the frequency of your subscription order date at midnight.

How Are Subscriptions Affected by the Global Coffee Shortage?

Subscriptions can be affected by global supply chain issues. These can cause certain products to be discontinued that are part of your subscription package. In this case, we will do our best to notify the customer prior to the upcoming charge date to swap the subscription out with another equivalent coffee. We will always try to notify the customer prior to the change. Please reach out to Customer Care if you have any questions or would like coffee suggestions.

How Do I Make Changes to My Coffee Subscription?

If you have created an account with Bad Ass Coffee of Hawaii, you will be able to manage your subscription by logging into this account. Using this link, log into your account with us. From there, you will be able to view your current subscriptions and manage them accordingly. You have the options of changing your roast type, grind type and shipping frequency.You also have the option to manage your subscription by following the link "Manage Subscription" included in your most recent subscription order notification email.

How Do I Cancel?

To cancel your account, log in and click "Manage Subscription" or find your most recent subscription order notification email and click "Manage Subscription". From there, click "Edit" on the subscription you would like to cancel then click "Cancel Subscription" on the left-hand side of the page. Please give us some feedback on why you decided to cancel so we can learn how to better serve you in the future!

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Top Bad Ass Picks

Our Picks
Curated selections for discovering our best brews.
Shop Our Picks

Subscription Essentials
Explore our full range and build your perfect coffee plan.
Shop All Subscriptions

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from our bad ass ‘ohana

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The Aloha SPirit
The Aloha Spirit is at the heart of everything we do. It represents warmth, kindness, and a deep sense of caring for others without expecting anything in return. At Bad Ass Coffee of Hawaii, being part of the ‘ohana means looking out for each other—from our communities near and far, to our servicemen and women and the four-legged friends who inspired our name.

Love for Maui
Our Love for Maui program was created to provide relief and aid in the rebuilding of West Maui after the devastating 2023 wildfires. Through community support and various initiatives, we have raised over $50,000 for disaster relief.

Cup O’ Joe for a Soldier
Our Cup o’ Joe for a Soldier program provides U.S. servicemen, servicewomen, and veterans with a taste of Aloha through our coffee. In partnership with Soldiers’ Angels and the United Service Organizations, we support those who serve our country.
Learn more

Give A Hoof
Our Give a Hoof program honors the hardworking donkeys of Kona, Hawaii, by supporting donkey sanctuaries across the United States. Every purchase of our Give a Hoof merchandise helps provide secure and nurturing environments for donkeys in need.
Learn more

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DIVERSIFY YOUR SUCCESS:CHOOSE BAD ASS COFFEE FOR YOUR Portfolio

For seasoned multi-unit operators seeking diversification, Bad Ass Coffee of Hawaii is the perfect addition to your portfolio. Discover a concept with standout branding and an experience that consistently attracts and retains customers. Elevate your business strategy with Bad Ass Coffee.

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FUELING SUCCESS WITH SHARED Values
We are looking for operators who share our passion for coffee community and, most importantly, our growing base of customers.
HEAR FROM A FRANCHISEE

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THE CULTURE
“The management team is very humble and always open to feedback. You get this sense that even though everyone has their own place in the business, you’re all on the same team. We’ve even tried to instill that same sense of culture at our own locations and offer that same kind of support and togetherness with our staff.”— Richard and Michelle Lee
Bad Ass Franchisees Since 2021

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THE CUSTOMERS
“I’ve been open for fifteen years and there’s quite a few customers that have been coming here for years now — I’ve even hired some of their kids to come work for me and acted as that first stepping-stone in their careers. To have that kind of trust from your customers, it really just speaks to the closeness and community that Bad Ass Coffee inspires in every location.”— Dave WagnerBad Ass Franchisee Since 2009

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THE COFFEE
“As a coffee aficionado myself, I knew that I wanted a brand that offers premium coffee product for its customers. Not only do we offer Kona Coffee, the King of Coffee, but also partner with Hawaiian farmers so customers can choose from a variety of single-origin offerings. No other brands do that.”— Kat HammocBad Ass Franchise Owner Since 2021

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HERE’S WHAT IT TAKES TO GETSOME ALOHA Spirit IN YOUR LIFE

NET WORTH$1,500,000

Liquid Assets$500,000

BusinessManagementExperience

A Plan to OpenMultiple Units

Passion for a PremiumCup of Coffee

Readiness to Embrace & Deliverthe Aloha Spirit

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INVEST WITH US,INVEST IN YOUR Future

Estimated Initial Investment
$452,200 – $920,500

Estimated Initial Investment
Min Net Worth: $1,500,000
Min Liquid Capital: $500,000

Estimated Initial Investment
Royalty: 5%
Advertising Fee: 2%

Estimated Initial Investment
$1,373,095

Source: Bad Ass Coffee of Hawaii 2024 Franchise Disclosure Document (FDD), Item 19, average net sales from top five shops.
LIVE THE DREAM

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JOIN OUR ‘Ohana TODAY

Ready to become part of the hottest coffee movement in the nation? Join our ‘ohana by completing the form below. Your journey to achieving badass status is just a few clicks away.

Aloha!Bad Ass Coffee of Hawaii has a three-store minimum development commitment and a requirement of $1.5M Net Worth and Liquid Capital of $500,000. Please note that Bad Ass Coffee's efforts and resources are focused on expanding the brand in the United States, including Hawaii. At present, we are not developing internationally. If you believe you are qualified and interested in moving forward in the franchise process, please complete the inquiry form below. We look forward to speaking with you soon. Mahalo!
Submit Your Information
The information contained in this site is NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY A FRANCHISE. An offer may be made only through delivery of a current and effective Franchise Disclosure Document (FDD) and a delivery of a completed and signed Development Agreement and/or Franchise Agreement in compliance with all applicable state and federal laws. The information contained in this site is for general information purposes only and is subject to change at any time. More detailed information concerning Bad Ass Coffee of Hawaii's franchise program is contained in our current FDD.