The Black Horse (Woburn) | Peach Pubs
(http://www.blackhorsewoburn.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant authority gap regarding the culinary team; the site claims to offer a craft kitchen experience but fails to name a single chef or provide Person schema for leadership. The technical identity is hindered by a generic WebSite and WebPage schema structure that lacks specific Restaurant properties or LocalBusiness sameAs links to social proof. Furthermore, the homepage lacks an H1 tag, indicating a disconnect between its premium positioning and technical SEO implementation.
The site makes bold claims regarding provenance and seasonality on the Events page (Steak Night), yet provides no specific farm names or sourcing locations to validate these assertions. The promise of an exciting and varied wine list is left unsubstantiated as no actual wine names or producers are listed. However, the performance claims for events (e.g., Summer Garden Party) are backed by specific times and activity descriptions, balancing the overall disconnect.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "The Black Horse - Gastropub, Woburn | Peach Pubs",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.blackhorsewoburn.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.blackhorsewoburn.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2025/12/SRA-assetts-2025-Winter26-1.jpg",
"datePublished": "2017-01-27T09:43:39+00:00",
"dateModified": "2026-04-14T14:22:03+00:00",
"description": "The Black Horse's Woburn restaurant provides fresh food and well-kept ales in a great location. Book a table today.",
"breadcrumb": {
"@id": "https://www.blackhorsewoburn.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.blackhorsewoburn.co.uk/#primaryimage",
"url": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2025/12/SRA-assetts-2025-Winter26-1.jpg",
"contentUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2025/12/SRA-assetts-2025-Winter26-1.jpg",
"width": 800,
"height": 450,
"caption": "A superfood salad with beetroot and goat's cheese"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.blackhorsewoburn.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Black Horse"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/booking-stage-1/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/",
"url": "https://www.blackhorsewoburn.co.uk/booking-stage-1/",
"name": "Booking stage 1 - Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/#primaryimage"
},
"image": {
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/#primaryimage"
},
"thumbnailUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2026/05/Fathers-Day_Booking-page-2026.jpg",
"datePublished": "2016-02-09T16:24:29+00:00",
"dateModified": "2026-05-19T13:44:30+00:00",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/booking-stage-1/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/#primaryimage",
"url": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2026/05/Fathers-Day_Booking-page-2026.jpg",
"contentUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2026/05/Fathers-Day_Booking-page-2026.jpg",
"width": 900,
"height": 1000
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/find-our-bedfordshire-restaurant/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/",
"url": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/",
"name": "Bedfordshire Restaurant - The Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/#primaryimage"
},
"image": {
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/#primaryimage"
},
"thumbnailUrl": "",
"datePublished": "2013-07-09T14:57:44+00:00",
"dateModified": "2022-06-30T12:35:05+00:00",
"description": "The Black Horse's Bedfordshire restaurant provides seasonal food in comfortable surroundings. Book a table today.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/#primaryimage",
"url": "",
"contentUrl": ""
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/menu/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/menu/",
"url": "https://www.blackhorsewoburn.co.uk/menu/",
"name": "Our Menu - The Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"datePublished": "2016-11-24T13:02:33+00:00",
"dateModified": "2026-05-11T12:51:52+00:00",
"description": "The Black Horse, a gastro pub in Woburn, provides seasonal food, well-kept ales, and fine wine. Book a table today.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/menu/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/sign-up/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/sign-up/",
"url": "https://www.blackhorsewoburn.co.uk/sign-up/",
"name": "Sign up - Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"datePublished": "2018-04-25T12:04:31+00:00",
"dateModified": "2021-03-19T01:51:28+00:00",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/sign-up/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/woburn-events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/woburn-events/",
"url": "https://www.blackhorsewoburn.co.uk/woburn-events/",
"name": "Events in Woburn - The Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"datePublished": "2013-07-18T08:40:20+00:00",
"dateModified": "2025-12-22T13:54:20+00:00",
"description": "The Black Horse regularly hosts local events in Woburn. Find out the latest.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/woburn-events/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /booking-stage-1/ | 7 | 1 |
| /find-our-bedfordshire-restaurant/ | 7 | 1 |
| /menu/ | 7 | 1 |
| /sign-up/ | 8 | 1 |
| /woburn-events/ | 7 | 2 |
This page presents a snapshot of public data from The Black Horse (Woburn) | Peach Pubs, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Black Horse (Woburn) | Peach Pubs: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.blackhorsewoburn.co.uk to view the most current version of its content and see directly what this company is about and what it offers.