The Black Horse (Woburn) | Peach Pubs
(http://www.blackhorsewoburn.co.uk) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is present via the display of reviews (review_count of 8) on the homepage without verifiable external proof paths or direct links to third-party platforms like TripAdvisor or Google. While the site references a Peach Perks App and community quizzes, it lacks a displayed Food Hygiene Rating or named supplier list to back up its claims of provenance and seasonality. The proof_links_count is consistently low (1 or 2 per page), suggesting a closed loop of internal information rather than external validation.
The ratio of evidence to fluff is moderate. Substantiated points include exact match times for the World Cup, clear address data (1 Bedford Street), and specific set-menu prices. Unsubstantiated claims include general assertions of quality ingredients and great dining experience. The presence of specific dates for bank holiday events in 2026 demonstrates that the content is current and actively maintained, which increases the weight of the provided evidence.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /booking-stage-1/ | 7 | 1 |
| /find-our-bedfordshire-restaurant/ | 7 | 1 |
| /menu/ | 7 | 1 |
| /sign-up/ | 8 | 1 |
| /woburn-events/ | 7 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
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"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "The Black Horse - Gastropub, Woburn | Peach Pubs",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.blackhorsewoburn.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.blackhorsewoburn.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2025/12/SRA-assetts-2025-Winter26-1.jpg",
"datePublished": "2017-01-27T09:43:39+00:00",
"dateModified": "2026-04-14T14:22:03+00:00",
"description": "The Black Horse's Woburn restaurant provides fresh food and well-kept ales in a great location. Book a table today.",
"breadcrumb": {
"@id": "https://www.blackhorsewoburn.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.blackhorsewoburn.co.uk/#primaryimage",
"url": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2025/12/SRA-assetts-2025-Winter26-1.jpg",
"contentUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2025/12/SRA-assetts-2025-Winter26-1.jpg",
"width": 800,
"height": 450,
"caption": "A superfood salad with beetroot and goat's cheese"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.blackhorsewoburn.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "The Black Horse"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/booking-stage-1/
{
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"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/",
"url": "https://www.blackhorsewoburn.co.uk/booking-stage-1/",
"name": "Booking stage 1 - Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/#primaryimage"
},
"image": {
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/#primaryimage"
},
"thumbnailUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2026/05/Fathers-Day_Booking-page-2026.jpg",
"datePublished": "2016-02-09T16:24:29+00:00",
"dateModified": "2026-05-19T13:44:30+00:00",
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.blackhorsewoburn.co.uk/booking-stage-1/#primaryimage",
"url": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2026/05/Fathers-Day_Booking-page-2026.jpg",
"contentUrl": "https://www.blackhorsewoburn.co.uk/wp-content/uploads/sites/11/2026/05/Fathers-Day_Booking-page-2026.jpg",
"width": 900,
"height": 1000
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/find-our-bedfordshire-restaurant/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/",
"url": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/",
"name": "Bedfordshire Restaurant - The Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/#primaryimage"
},
"image": {
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/#primaryimage"
},
"thumbnailUrl": "",
"datePublished": "2013-07-09T14:57:44+00:00",
"dateModified": "2022-06-30T12:35:05+00:00",
"description": "The Black Horse's Bedfordshire restaurant provides seasonal food in comfortable surroundings. Book a table today.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.blackhorsewoburn.co.uk/find-our-bedfordshire-restaurant/#primaryimage",
"url": "",
"contentUrl": ""
},
{
"@type": "WebSite",
"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
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"potentialAction": [
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},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/menu/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/menu/",
"url": "https://www.blackhorsewoburn.co.uk/menu/",
"name": "Our Menu - The Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"datePublished": "2016-11-24T13:02:33+00:00",
"dateModified": "2026-05-11T12:51:52+00:00",
"description": "The Black Horse, a gastro pub in Woburn, provides seasonal food, well-kept ales, and fine wine. Book a table today.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
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"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
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"@type": "SearchAction",
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},
"query-input": {
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"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/sign-up/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/sign-up/",
"url": "https://www.blackhorsewoburn.co.uk/sign-up/",
"name": "Sign up - Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"datePublished": "2018-04-25T12:04:31+00:00",
"dateModified": "2021-03-19T01:51:28+00:00",
"inLanguage": "en-US",
"potentialAction": [
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]
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},
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"@id": "https://www.blackhorsewoburn.co.uk/#website",
"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/woburn-events/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.blackhorsewoburn.co.uk/woburn-events/",
"url": "https://www.blackhorsewoburn.co.uk/woburn-events/",
"name": "Events in Woburn - The Black Horse",
"isPartOf": {
"@id": "https://www.blackhorsewoburn.co.uk/#website"
},
"datePublished": "2013-07-18T08:40:20+00:00",
"dateModified": "2025-12-22T13:54:20+00:00",
"description": "The Black Horse regularly hosts local events in Woburn. Find out the latest.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.blackhorsewoburn.co.uk/woburn-events/"
]
}
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},
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"url": "https://www.blackhorsewoburn.co.uk/",
"name": "Black Horse",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.blackhorsewoburn.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
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}
}
],
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}
]
}
This page presents a snapshot of public data from The Black Horse (Woburn) | Peach Pubs, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Black Horse (Woburn) | Peach Pubs: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.blackhorsewoburn.co.uk to view the most current version of its content and see directly what this company is about and what it offers.