Burts Snacks
(https://burtschips.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The identity is clearly defined in the schema_json as Burts Snacks, though it lacks deep Organization or Person schema for the founders. While Richard and Linda Burt are mentioned as founders, there is no digital footprint or Person schema linking them to current authority markers. The technical implementation is solid, with a clean heading hierarchy that reflects a professional production entity rather than a generic marketing shell. A notable gap is the lack of a displayed food hygiene rating, which is a key proof expectation for this industry.
The marketing tone is heavily colloquial, yet the performance claims regarding sustainability are backed by specific measurements. The claim of being at Zero to Landfill is followed by a description of where the waste goes, including biodiesel and SugaRich animal feed. The site avoids the typical trap of making vague eco-friendly claims by detailing the mass balance approach for their PCR packaging. This creates a rare alignment where the marketing ‘personality’ is the only fluff, while the operations are described with technical precision.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.burtschips.com/",
"url": "https://www.burtschips.com/",
"name": "Home - Burts Snacks",
"isPartOf": {
"@id": "https://www.burtschips.com/#website"
},
"datePublished": "2022-11-01T12:26:12+00:00",
"dateModified": "2025-12-02T15:15:44+00:00",
"description": "What real snacking’s made of. The home of Burts hand cooked, thick cut British crisps and more, made with sustainably-sourced potatoes in the heart of Devon.",
"breadcrumb": {
"@id": "https://www.burtschips.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.burtschips.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.burtschips.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burtschips.com/#website",
"url": "https://www.burtschips.com/",
"name": "Burts Snacks",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.burtschips.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/the-range/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.burtschips.com/the-range/",
"url": "https://www.burtschips.com/the-range/",
"name": "The Range - Burts Snacks",
"isPartOf": {
"@id": "https://www.burtschips.com/#website"
},
"datePublished": "2022-11-08T17:12:58+00:00",
"dateModified": "2025-07-29T10:12:36+00:00",
"description": "Our mighty line up of munch. Find out Burts’ flavours of crisps, lentil snacks and popcorn, all inspired by where we call home.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.burtschips.com/the-range/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burtschips.com/#website",
"url": "https://www.burtschips.com/",
"name": "Burts Snacks",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.burtschips.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-burts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.burtschips.com/about-burts/",
"url": "https://www.burtschips.com/about-burts/",
"name": "About Burts - Burts Snacks",
"isPartOf": {
"@id": "https://www.burtschips.com/#website"
},
"datePublished": "2022-11-04T09:10:38+00:00",
"dateModified": "2025-09-23T12:21:16+00:00",
"description": "Discover all about Burts, our craft, and the hard-working folk that bring our hearty, hand cooked crisps to life.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.burtschips.com/about-burts/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burtschips.com/#website",
"url": "https://www.burtschips.com/",
"name": "Burts Snacks",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.burtschips.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/being-responsible/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.burtschips.com/being-responsible/",
"url": "https://www.burtschips.com/being-responsible/",
"name": "Being responsible - Burts Snacks",
"isPartOf": {
"@id": "https://www.burtschips.com/#website"
},
"datePublished": "2022-11-10T10:15:39+00:00",
"dateModified": "2025-11-19T11:48:00+00:00",
"description": "Snacks are what we do, but not at a cost to our local communities, suppliers, or environment. Here’s how we pack positive change into every bag.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.burtschips.com/being-responsible/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.burtschips.com/#website",
"url": "https://www.burtschips.com/",
"name": "Burts Snacks",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.burtschips.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /the-range/ | 2 | 2 |
| /about-burts/ | 2 | 2 |
| /being-responsible/ | 2 | 2 |
This page presents a snapshot of public data from Burts Snacks, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Burts Snacks: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://burtschips.com to view the most current version of its content and see directly what this company is about and what it offers.