Semantic Coherence: Burts Snacks – Signal Evidence & AI Readability

[IMG: Image of sea waves]

[IMG: Lightly sea salted Burts pack shot]

[H1] Salt of
the earth
[H2] (or, in our case, the sea!)
Our snacks are rustic, hearty, and full of flavour. They’re made with produce sourced from our fields to our fringes, and everything we do is about packing as much of what makes our county so special into every big crunchy handful.

Explore Our Range

[H2] Wade in
There’s loads to discover round these parts. Get your bearings below.

[IMG: Lightly sea salted Burts pack shot]

[H3] Crisps
Better tasted than talked about. Give ‘em a go.

[H3] HANDCOOKED POPCORN
Some say that round ‘ere we don’t like change. We love change… and to prove it we got busy with a load of corn.

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[H3] RIDGES
Our Handcooked Ridges – ridge cut crisps so crunchy they’ve been known to spook the cattle.

[H2] Where graft meets craft
We take people as we find ‘em down here and we never judge a book by its cover (probably because we don’t have much time to read). Our snacks might look a little rough around the edges, but that doesn’t mean they’re not skilfully produced. That’s why every hefty crunch tells a story that’s all about graft… and craft.

Keep Readin'

[H2] HONEST QUALITY. IT’S IN THE BAG.
We’d love to tell you the land does all the hard work. But we put our backs into it as well to make sure there’s proper quality in everything we make.

[H2] Diggin’ Deep
Just like the finest spuds, to unearth local producers worthy of the Burts name, you have to dig a bit deeper. And it’s their know-how that makes you want to keep digging in too.

Keep readin'

[H2] Let us tell ye a story

[IMG: Quality surf Burts advert]

[H3] QUALITY SURF CALL FOR QUALITY SNACKS
Our surf breaks are world-class and protected by North Devon Surf Reserve. So, it’s only right you break open a bag of award-winning Burts after your session.

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[IMG: Eating Burts Chips in a cafe]

[H3] HEAD DOWN TO YOUR LOCAL CAFE
The promise of a delicious snack is always enough to get us out into the cold February weather. Grab a mate and head down to your local café for a good old chinwag.

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[IMG: Burts Loads advert]

[H3] BOATLOADS OF AWARDS
Cruise down to Beer for some award -winning views, with a stash of award-winning crisps to snack on. Careful mind, all those awards might weigh the boat down…

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[IMG: Eating Burts at a table]

[H3] SUNSHINE, SARNIES & A BAG OF BURTS
Bank holiday lunchtimes don’t get much better than this. Sunshine, sarnies, and enjoying a bag of Burts. How are you spending your long weekend?

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More stories

[IMG: The full Burts range]

There’s somethin’ in the air down ‘ere… it keeps the cogs turnin’ that’s for sure. We’re proud to produce hand-cooked British crisps, but we never want to just sit back and admire our handywork. That’s why we decided to bring the legendary Burts’ flavours to a new breed of snack. Like our Handcooked Ridges – ridge cut crisps so crunchy they’ve been known to spook the cattle; and perfectly popped Handcooked Popcorn… not just for the movies! You see, it’s not just the spuds that thrive round ‘ere… ideas do too.

[H2] Handcooked crisps

[IMG: See salt & malt vinegar pack shot]

[H3] Sea Salt & Malt Vinegar

Use one kind of malt vinegar on our Sea Salt & Malt Vinegar crisps… are you mad? Round ‘ere we use a subtle blend.
Allergy advice: For allergens, including cereals containing gluten, see ingredients in CAPS.

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[IMG: Lightly sea salted Burts pack shot]

[H3] Lightly sea salted

Round our way, we’re proud of our natural resources. Hand cooked crisps using potatoes from the rich earth, and salt from the wild sea. Simple… but certainly not easy.

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[IMG: Mature Cheddar & Onion pack shot]

[H3] Mature Cheddar & Onion

Things move slower round ‘ere, so we’re prepared to wait for the best mature cheddar from trusted ingredients partner Quicke’s. When we have the perfect blend, we combine with the flavour of succulent spring onions. Say no more!
Allergy Advice: For allergens, see ingredients in CAPS.

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[IMG: Devon Roast Beef Burts pack shot]

[H3] Devon Roast Beef

Beefier than a 6ft farm hand, our hand cooked crisps with roast beef flavour, courtesy of Eversfield Organic Farm, are a firm favourite for those lookin’ for a heartier snack.

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[IMG: Burts Spicy Sweet Chilli pack]

[H3] Spicy Sweet Chilli

It can get bracin’ down ‘ere, this is how we warm up. Hand cooked crisps with spicy sweet chilli flavour, made using varieties from our local South Devon Chilli Farm.

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[IMG: Burts Sea and Salt pepper pack]

[H3] Sea Salt & Cracked Pepper

Hand cooked crisps with sea salt and the added flavour of crushed, mixed peppercorns. Really simple… really lush!

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[H3] Smoked Crispy Bacon

We’ve a sayin’ round ‘ere… ‘go pig or go home’. We only use the finest organic bacon and we’re not tellin’ porkies, just ask our quality partner Spoilt Pig. Try ‘em for yerself.

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[IMG: Herb Roasted Chicken]

[H3] Herb Roasted Chicken

Rich roasted chicken seasoned with a blend of herbs, tastes like yer Devonshire Sunday lunch in a bag! These lush hand cooked crisps are made using the finest local Chicken from our partners at Creedy Carver, Devon. New to the range, and absolutely ‘andsome!

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[H2] Handcooked ridges

[IMG: Mature cheddar ridges]

[H3] Mature Cheddar & Caramelised Onion Chutney

Lush Devonshire Cheddar courtesy of our pals at Quicke’s cheese, paired perfectly with sweet and tangy caramelised onion chutney. Bold in flavour, even bolder in crunch.
Allergy Advice: For allergens, see ingredients in CAPS.

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[IMG: Beef ridges]

[H3] Beef & Mustard

Strong, hearty, and the meatiest crunch to be found in the Southwest. We take prime beef from The Eversfield Organic Farm in Okehampton, Devon and give it volume by adding a kick of mustard.
Allergy Advice: For allergens, see ingredients in CAPS.

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[H2] Handcooked popcorn

[IMG: Burts Popcorn Lightly Salted Pack]

[H3] Lightly Salted

Pop ‘em when the mood takes you – too tasty just to eat at the cinema.

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[IMG: Burts popcorn Sweet and salty]

[H3] Sweet & Salty

The best of both worlds, our crunchy Sweet & Salty popcorn pieces are sure to delight ya tastebuds.

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[H1] Bags O’ Personality
It’s a simpler life down ‘ere… and that informed how Richard Burt and his wife Linda set about making lush snacks. All we need are great quality potatoes, oil, and delicious seasoning (and maybe a smidge of elbow grease, craft, and passion of some pretty hard-working folk).
It ain’t rocket science… but we always aim high. That’s why you can taste the difference in every crunch.

See who we work with
See our process

[H2] SEASONED
WITH Quality AND CRAFT
Who puts the names of the potato farmer and the master fryer on their bags? We do!
It’s ‘cos we want to celebrate the craft and authenticity. It’s why we also fry in small batches, not because we don’t like hard work (quite the opposite).
We just want to make sure that every batch of hearty crunchiness is seasoned with quality and craft. We do other seasonings too… but we’ll come to those later.

[H2] Burts

[H3] ‘ERE’S A STORY FOR YOU

[H3] 1995

Artisan food fans Richard Burt and his wife Linda go to America and discover… crisps? Sounds like the perfect trip!

[H3] 1997

Like most things down ‘ere, the perfect hand-cooked crisps take time. They put in 2 years of hard graft, while leavin’ out the artificial additives and preservatives. And one other thing – each crisp needed to be as thick as the morning mist rolling in off the sea.

[H3] 1999

Burts was born in Kingsbridge, Devon in 1999

[H3] 2001

Great taste travels. Burts wins several national awards including the Great Taste and Taste of the West awards… lush.

[H3] 2006

We outgrew the Kingsbridge production plant and moved down to a new site in Plymouth… must be somethin’ in the soil!

[H3] 2014

It’s all about family down ‘ere… Burts is now owned by the Patel family.

[H3] 2016

There’s flavour in these rolling hills! We follow our tastebuds to discover the first of many provenance partners in the Southwest to season our crisps.

[H3] 2016

We love a tractor… especially red ones. Burts become the first hand-cooked crisp company to be Red Tractor potato assured.

[H3] 2023

The year when Burts became a part of a much larger snack-lovin family, Europe Snacks.

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[IMG: ISCC logo]

[H3] 2025

Burts became the first brand in the UK snack category to use 55% post-consumer recycled (PCR) material in our most popular crisp packaging! Calculated on a mass balance approach and ISCC certicied… fancy and sustainable, eh?

[H2] What makes us unique

[IMG: Man in overalls moving potatoes with a trolley.]

[H3] BAGS O’ TALENT

See who we work with

[H3] Made with care

See our process

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[IMG: Three packs of burts with the recycle logo on them]

[H1] WE’RE JUST CHIPPIN’ AWAY
We like proper tasty food made of real, natural ingredients, so we care about doin’ right by the world around us. That’s why we’re always working away at a whole bunch of things to be more sustainable.
We’re well proud of some of the things we’ve achieved so far, but we know we’ve got a ways to go yet.

[H2] Improvin' Packagin'

[IMG: Reduce icon]
Reduce

[H3] Reduce
In 2024 we reduced the plastic in our Burts Chip bags in the UK by 20%. We did it by reducin’ the thickness of the OPP film that makes our bags. From 50 microns to 40 to be precise.
[IMG: Burts Chips on display]

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Reuse

[H3] Reuse
Our most popular flavours (Sea Salt & Malt Vinegar, Lightly Sea Salted, Mature Cheddar & Onion and Devon Roast Beef) now use 55% Post Consumer Recycled Plastic in their bags. That means we’ve been able to reduce virgin plastics by 55% in those bags.
If you like a bit of detail with yer good news, you’ll want to know that our 55% recycled plastic figure is calculated based on a mass balance approach and ISCC certified.
The long and short of this is that every bag might have a slightly different amount, but overall there’s a verified minimum of 55% recycled plastic used..
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[IMG: Recycle icon]
Recycle

[H3] Recycle
In the UK crisp packets aren’t part of household recylin’ collections. That’s as frustratin’ to us as to you, no doubt. We hope that things change. In the meantime we reckon the enjoyment of a decent crisp is worth the little bit of effort it takes to save up your soft plastic recyclin’ and drop it off somewhere they’ll take care of it for you. You can find your closest spot at recyclenow.com
[IMG: Recycle at home logo]

[IMG: Reduce icon]
[H3] Reduce

[IMG: Reuse icon]
[H3] Reuse

[IMG: Recycle icon]
[H3] Recycle

[IMG: Burts Chips on display]

[H3] Reduce
In 2024 we reduced the plastic in our Burts Chip bags in the UK by 20%. We did it by reducin’ the thickness of the OPP film that makes our bags. From 50 microns to 40 to be precise.

[IMG: ISCC logo]

[H3] Reuse
Our most popular flavours (Sea Salt & Malt Vinegar, Lightly Sea Salted, Mature Cheddar & Onion and Devon Roast Beef) now use 55% Post Consumer Recycled Plastic in their bags. That means we’ve been able to reduce virgin plastics by 55% in those bags.
If you like a bit of detail with yer good news, you’ll want to know that our 55% recycled plastic figure is calculated based on a mass balance approach and ISCC certified.
The long and short of this is that every bag might have a slightly different amount, but overall there’s a verified minimum of 55% recycled plastic used..

[IMG: Recycle at home logo]

[H3] Recycle
In the UK crisp packets aren’t part of household recylin’ collections. That’s as frustratin’ to us as to you, no doubt. We hope that things change. In the meantime we reckon the enjoyment of a decent crisp is worth the little bit of effort it takes to save up your soft plastic recyclin’ and drop it off somewhere they’ll take care of it for you. You can find your closest spot at recyclenow.com

[IMG: Burts Mature Cheddar]
[IMG: Burts Roast Beef]

[H2] DON’T BIN ‘EM. BRING ‘EM BACK
Drop off your empty Burts bags at your local recyclin’ point and give ‘em a second life- better than lettin’ them end up in the wrong place, eh?
Find your nearest crisp packet recyclin’ spot by clicking the button below.
RECYCLIN’ NEAR YOU

[IMG: Farmer picking potatoes]

[IMG: Farmer picking potatoes]

[H2] WORKIN’ WITH FARMERS
We like our spuds to come from close by, with most of our farmers bein’ in the West Country and most of our taters grown in either Cornwall or Somerset – they do grow ’em proper tasty down this way after all. And ’cause we batch cook you’ll find the name of the grower who grew the spuds in your pack printed on the back.
All the farms are red tractor-approved, which means you know it’s been farmed with care and assured to very strict standards.
You can read about our potato farmers here.
We also use some clever tech to measure the carbon footprints of the potatoes we source. We track them from  seeds to delivery to us. The tech we use means we’re able to do this without addin’ lots of work to our farmer’s already busy schedule.

[H2] CUTTIN’ FOOD WASTE
We’ve got a lot cookin’ that’ means we’re at Zero to Landfill at our crisppin’ sites:

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Our used fryin’ oil is turned into biodiesel.

[IMG: Recycled animal feed]

Any unseasoned crisps that don’t make the grade get turned into a special high-quality animal feed by the clever folks at SugaRich.

[IMG: Bio gas]

Other food waste goes to an Anearobic Digister to be turned into biogas.

[H1] Frequently Asked Questions

[H2] What is PCR (Post-Consumer Recycled) material?

Post-consumer recycled (PCR) material refers to plastic that has reached the end of its intended use and is generated by households, commercial, industrial, and institutional facilities as end-users. This material is collected and processed, and a part of it undergoes chemical recycling to be transformed into new plastic, closing the loop for circularity. Polymers from chemical recycling retain the same properties as virgin polymers, ensuring high-quality materials for new applications.

[H2] What is PCR packaging made from?

PCR packaging is made from plastic that has been recycled after it has been used by consumers. This means the plastic has already gone through a recycling process, and it is repurposed into new products, including packaging materials. By using PCR plastic, companies help reduce the demand for new plastic production, contributing to environmental sustainability.

[H2] How does using PCR plastic help the environment?

Using PCR plastic reduces the amount of plastic waste that ends up in landfills or oceans, helping to combat pollution. It also reduces the need for new plastic production, which cuts down on energy consumption and lowers carbon emissions. By choosing PCR packaging, you are supporting a circular economy that keeps plastic in use for longer periods.

[H2] Can I recycle this new packaging? If so, where?

Yes, our new PCR packaging can be recycled. Recycling capabilities can vary by region; however, you can recycle packs at large supermarkets. You will be able to find out more information about recycling our crisp packets via the on-pack recycling label (OPRL).

[H2] Why have you switched your packs to 55% PCR?

By using PCR plastic, it helps us reduce the amount of plastic waste that ends up in landfills or, worse, the ocean, which is a crucial step in addressing the growing plastic pollution crisis. Using PCR plastic also helps create a circular economy, where materials are reused, recycled, and kept in circulation, rather than being disposed of after a single use. PCR plastic typically has a lower carbon footprint than virgin plastic, as it reduces the need for extracting and processing new raw materials (like petroleum). This process also saves our overall energy usage, contributing to reduced greenhouse gas emissions.

[H2] Will this new packaging affect the taste of the crisps?

The new packaging will not affect the taste of our crisps you know and love.
Food packaging made from PCR plastic must comply with stringent safety regulations set by authorities like the EFSA (European Food Safety Authority). These standards ensure that recycled plastics are safe for contact with food and do not release harmful substances or alter the taste of food. During the recycling process, PCR plastic is cleaned, sterilised, and tested to meet these standards, which reduces the risk of contamination that could impact food flavour or safety.”

[IMG: Devon countryside looking towards the moors]

[IMG: Devon countryside]

[H2] GET IN TOUCH
Want to know more about our sustainability efforts? Need more info? Look no further.

Get in touch